Advanced Web Metrics with Google Analytics
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1 di 1 persone hanno trovato utile la seguente recensione
Di Gabriele
Formato:Brossura|Acquisto verificato Amazon
Il libro in questione non solo spiega in maniera approfondita l'utilizzo di Google Analytics, ma mantiene una visione "manageriale", ricercando le cause economiche delle dinamiche in atto
1 di 1 persone hanno trovato utile la seguente recensione
Di IdeaR
Formato:Brossura|Acquisto verificato Amazon
Scritta molto bene, da uno dei creatori di Google Analytics, Advanced Web Metrics with Google Analytics è una guida completa (e necessaria) sull'argomento web analysis. C'è dentro di tutto, dalle basi ai trucchi. Un must per chi voglia dedicarsi alla Web Analysis.
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4.7 su 5 stelle
23 recensioni
19 di 19 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle
Must Read for Online Marketing Professionals
29 marzo 2012
Di Ken M
- Pubblicato su Amazon.com
Formato:Brossura|Acquisto verificato Amazon
I just got my hands on the 3rd edition of Advanced Web Metrics, and I am happy to say it is a great update to the book. I have said for a while that anyone interesting in online marketing should start by reading Advanced Web Metrics. They then should go learn about all the functional areas of online marketing (e.g., paid search, SEO, email marketing, etc.) and then come back and read Advanced Web Metrics again. Metrics are the cornerstone of online marketing, and Brian Clifton just nails the subject. He does a great job of weaving high level concepts together with real world implementation.
The 3rd edition keeps the book fresh and tackles a number of areas that have changed since the 2nd edition (e.g., the new Google Analytics interface). This is a fast moving area after all!
The only topic I would like to see Brian cover in more detail is privacy. The theories on privacy are pretty clear, but the tools are moving so quickly that there are some gray areas in the real world. Hopefully we will see that in the 4th edition!
The 2nd edition of Advanced Web Metrics has been the only book sitting on my desk for the last 12 months (because it is so darn handy). Now the 3rd edition will have to take its place.
The 3rd edition keeps the book fresh and tackles a number of areas that have changed since the 2nd edition (e.g., the new Google Analytics interface). This is a fast moving area after all!
The only topic I would like to see Brian cover in more detail is privacy. The theories on privacy are pretty clear, but the tools are moving so quickly that there are some gray areas in the real world. Hopefully we will see that in the 4th edition!
The 2nd edition of Advanced Web Metrics has been the only book sitting on my desk for the last 12 months (because it is so darn handy). Now the 3rd edition will have to take its place.
6 di 6 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle
The Only Google Analytics Book You Need
20 giugno 2012
Di Joseph J. Seidler
- Pubblicato su Amazon.com
Formato:Brossura|Acquisto verificato Amazon
This book somehow is perfect for both newbies to Google Analytics as well as experts. I read Brian's 1st Edition of his book about 4 years ago when I was just learning Analytics, and it not only brought me up to speed, I discovered I knew things others who had been doing Internet Marketing for years didn't know. I then read his 2nd Edition and relearned things I had forgotten. Now with the 3rd Edition (the best one of all) I am fluent in the new Analytics interface and reports, and I like the color reports he included. This newest edition has many more pages and the content not only shows how to do things, but more importantly it explains why.
IMO there are two great Internet Marketing book writers in the world, and Brian Clifton is one of them.
IMO there are two great Internet Marketing book writers in the world, and Brian Clifton is one of them.
8 di 9 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle
The best edition yet - Worth every penny!
17 maggio 2012
Di Adrian Speyer
- Pubblicato su Amazon.com
Formato:Brossura|Acquisto verificato Amazon
When this book was released in March, I already owned Brian's two previous editions, so I was a little on the fence about buying the third edition. Eventually, I broke down and bought the 3rd edition, because my second edition was so worn-out. To my surprise the 3rd edition was much larger than the 2nd edition, so I quickly saw this was not just a re-hash of the same. Not only was this book chock full of new information, it had some great code examples for the new version of Google Analytics. This is what I expect in a book titled "Advanced Web Metrics." I can get the basics online, in blogs, but Brian's books really help as a guide to going to the next level. Don't get me wrong there is a good balance here, with plently for those new to Google Analytics as well, including a lovely "Google Analytics in Color" section for those unfamiliar with GA. In short, this book I keep handy as my reference for the right answer on most questions and I cannot recommend it enough for those who are serious about analytics. It was worth every penny.
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4.7 su 5 stelle
