We live in a hypersexualized society that infantilizes women and commodifies girls at the service of the capitalist system. In recent years, Western societies have witnessed a rising concern about preadolescent girls showing signs of precocious sexualization. This issue, dismissed by some as a media moral panic, is taken very seriously by many others who worry about the increase in negative health outcomes. The media sell an ideology that normalizes sexualized attitudes and behaviours. On one hand, corporate culture "seduces" girls with offerings of glitter, popularity and fame through sexualized popular icons; on the other hand, girls are blamed for letting themselves be lured into dressing and/or acting in oversexualized ways. Girls are caught in the crossfire between competing scripts: "Be sexy! Popular girls are" and "Good girls don't". This book, based on a thesis but written in accessible language, should help shed some light on these issues for teachers, youth workers, parents and academics concerned by the subject.