- Rilegato: 298 pagine
- Editore: John Wiley & Sons Inc (28 giugno 2011)
- Lingua: Inglese
- ISBN-10: 9780470905722
- ISBN-13: 978-0470905722
- ASIN: 0470905727
- Peso di spedizione: 499 g
Digital Impact: The Two Secrets to Online Marketing Success
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8 di 8 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle
Another important addition to any serious digital advertiser or marketer's library
4 luglio 2011
Di Digitaliy
- Pubblicato su Amazon.com
Formato:Rilegato
Generally, I do not think much of books touting an "x" number of solutions, and less so those claiming access to secrets or arcane knowledge. But my quick flip to the introduction on page 4 grabbed my curiosity and I read it all. No regrets. Overall, an easy read, infused with several empirical datasets...(No surprise here, Ramsey has access to all eMarketer's stats anyways).
Quite impressed with the broad scope and the well thought-out perspective on effective digital advertising. I know from experience that articulating a "universal theory" of digital measurement is not an easy feat, even for experienced analytics professionals. But this book made a commendable attempt. With this strong opening on analytics and content established in the first couple of chapters, the book proceeded to weave the concepts into its discussion of the common channels any digital marketer strives to harness today--display, email, search, mobile, and video.
Audience new to or interested in digital analytics or digital marketing should find this book educating (and entertaining in certain respects), providing a good foundation for understanding other content they may encounter on the several good blogs and articles out there. The advanced digital analytics or strategy professional will find the book refreshing and will certainly pick up additional perspective that will serve him/her well as we all navigate this highly dynamic digital space.
Quite impressed with the broad scope and the well thought-out perspective on effective digital advertising. I know from experience that articulating a "universal theory" of digital measurement is not an easy feat, even for experienced analytics professionals. But this book made a commendable attempt. With this strong opening on analytics and content established in the first couple of chapters, the book proceeded to weave the concepts into its discussion of the common channels any digital marketer strives to harness today--display, email, search, mobile, and video.
Audience new to or interested in digital analytics or digital marketing should find this book educating (and entertaining in certain respects), providing a good foundation for understanding other content they may encounter on the several good blogs and articles out there. The advanced digital analytics or strategy professional will find the book refreshing and will certainly pick up additional perspective that will serve him/her well as we all navigate this highly dynamic digital space.
2 di 3 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle
A Must Read for Marketing Professionals
1 settembre 2011
Di Michelle Burnham
- Pubblicato su Amazon.com
Formato:Rilegato|Acquisto verificato Amazon
Geoff Ramsey and Vipin Mayar provide clear, practical insight on the various tactics and disciplines within digital marketing. The deep research referenced in the book is extremely valuable and put into easily digestible context. This is a must read for anyone in marketing, even those with experience in digital media.
Digital Impact: The Two Secrets to Online Marketing Success
Digital Impact: The Two Secrets to Online Marketing Success
1 di 2 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle
Get the book. Read it. Keep it on your desk. Re-read regularly.
1 settembre 2011
Di masha
- Pubblicato su Amazon.com
Formato:Rilegato|Acquisto verificato Amazon
Geoff and Vipin have written the one book that every marketer must read and keep on their desk for reference. Full of actionable advice, dos and don'ts, pros and cons, and more USEFUL stats, charts and graphs than any other book I've come across since the beginning of digital marketing time. If you've seen Geoff on a conference stage, you'll recognize his trademark style immediately - he's the only person who can deliver a mind-boggling amount of information in a short period of time without wasting a second on fluff or losing the attention of his audience, all while making measurement actually engaging and interesting. This book should be the first textbook assigned to marketing students going into digital, and a constant companion to pros.
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