- Copertina flessibile: 315 pagine
- Editore: New Riders Pub (novembre 2001)
- Lingua: Inglese
- ISBN-10: 073571102X
- ISBN-13: 978-0735711020
- Peso di spedizione: 1,2 Kg
It is a very interesting point. According to authors of the book, there are few large web sites that might count themselves among the first 10 to 20 sites visited by new users. And design of these web sites dictate the design conventions that a user will expect when he/she visits other web sites.
Example of some of these conventions mentioned in the book are:
upper-left corner is the best place for a site logo
upper-right corner are more generic locations for search widgets and "help" links
Navigation of the site is best usable either as a tab-style (such as in amazon.com) or as a column on left side of the page (such as in CNN.com)
Links should be blue-underlined, and visited links should be purple-underlined
footer navigation links should be only for "foot-note-related" content and should be limited to no more than 7 links
on and on it goes
So how do authors derive these conclusions? The process is actually very interesting. They conduct studies of top 50 chosen web sites and group their findings into conventions.
The book also "deconstructs" those 50 chosen Home Pages, and provides annotated analysis. You may find it interesting. Among those are such sites as About.com, Accenture.com, Yahoo.com, BBC Online, CNET, Disney, eBay, Microsoft, IBM and many more.
Although majority of the book is on annotating home pages, authors also give some generic tips on home page design. Some of those tips I recall are:
liquid page layout is preferred over fixed sized tables
the most optimal page width is 760 pixels (for fixed layout)
page length of the homepage should be around two full screens, but not more than four
frames suck big time
horizontal scrolling is the curse
"Guest Books" are not for pros
Do not use exclamation marks!
and on and on it goes
While reading homepage annotations, I felt very strong emphasis on the title of the homepages (the one between <title> and </title> tags). These tags are easily left un-noticed, one would think. But properly chosen titles make big difference while bookmarking your page. Try it yourself.
In other words, do not start your titles with "The" and "Welcome", because in person's favorites lists, it would be misplaced in the alphabetical order.
I strongly recommend this book to anyone venturing in Web Designs.
P.S. Although the book is on Home Page usability, the book itself doesn't seem "usable" at all. Size of the book is so clumsy that doesn't fit in a standard sized book shelf.
The remainder of the book is comprised of the home page reviews. On page 55 the authors state, "Some of our comments may seem picky; we have tried to comment on everything big and small. In terms of sheer volume, the smaller usability items dominate the reviews. Most of these minor problems will not prevent a determined user from using the site, so they are not true usability catastrophes like the ones we often find when we study people trying to complete an entire task on the web." This pretty much tells you what you will see in the remainder of the book.
Unfortunately, the reviews do not make it clear whether the authors consider each home page a usable home page or not. Positive comments and problems are both noted in the home page reviews, but not visually differentiated from each other. In addition, there is usually no indication as to whether a given comment represents a "minor problem" or a "usability catastrophe". Nor is there any indication as to which review findings are supported by research; many seem to be based purely on the personal opinions and preferences of the authors. I disagreed with many of these statements based not only on my own browsing experience, but also on my experience providing user support. These factors limited the usefulness of the reviews for me.
Back in 1995, Dr Nielsen was a Sun Microsystem Usability software usability expert with a string of published papers and books on topics such as "heuristic evaluation". Nielsen had spent a chunk of his career analysing the benefits of quick-and-dirty usability methods such as heuristic evaluation, where a group of experts rate a system's compliance with established usability norms. But such methods remained generally underappreciated, and Dr Nielsen's books and papers were read by a relatively small group of fellow specialists. In 1995, with Web sites becoming a popular new type of "software", Dr Nielsen started publishing his thoughts at his own Web site, useit.com.
Now move forward seven years, and here is Dr Nielsen again, peering out of the front of a book through neat glasses, wearing a red tie and perfectly mismatched greenish-blue shirt, with hair just long enough to mark him as a child of the 1960s. Except now Dr Nielsen is famous and runs sell-out executive lecture sessions on Web site usability. And the book out of which he is peering is not a scholarly tome but a big, glossy, full-colour 320-page compendium of heuristic evaluations on some of the world's best-known Web sites. It's called "Homepage Usability".
Yes, it's the world's first coffee-table usability book.
And if you can get over the price, "Homepage Usability" is both a useful contribution to the discipline, and more fun than you'd think. It's a set of design rules centred around an examination of the home pages for 50 major sites, including the highly-valued (Amazon, Yahoo, eBay, Google), the worthy (PBS, Art Institute of Chicago) and the famous (CNN, Google, BBC Online).
"Homepage Usability" is particularly useful because Nielsen and collaborator Marie Tahir use these 50 sites not just as a gimmick but also to help define the "standard" treatments of elements on a Web page. They do so in the belief that rather than learning a new interface on every site, users prefer your site to work the same way as the last dozen they were on.
On top of the 15 pages of statistical analysis, Neilsen and Tahir also offer 25 pages of heuristics - rules - on eveything from displaying logos to communicating site problems. Many of these rules will be familiar to Web design veterans and to readers of Nielsen's last book, "Designing Web Usability".
Once the rules are finished with, Nielsen and Tahir take you into the instructive and oddly entertaining 240-page dissection of those 50 sites. They seek out and pull apart every misplaced button and vague label. The label "MTV news gallery" obscures the richness of the MTV site's feature articles. Drugstore.com probably thought the term "shopping bag" appropriate, but "shopping cart" has become an accepted term. And ExxonMobil might have thought their front page oil rig photo looked arty, but "oil companies would best avoid photos that show large shadows in the water next to their rigs". Heh, heh.
The home pages themselves are displayed at full-page size. Some of the comments verge on pedantry, but there's praise too - the informative headlines on CNN, the well-described sign-in at Amazon. And the sheer weight of commentary eventually starts pushing you to think more rigorously about how users see your own pages.
Many Web designers, especially the less pragmatic and those without formal training, hate Nielsen's approach. They can see it leaching the originality out of Web design. Neilsen makes no apologies for this; he believes the content should outshine the look, and he once wrote an essay entitled "The End Of Web Design".
Commercial operators may see a different reason for suspicion. The likes of Amazon and Yahoo have been around long enough, and have experimented enough, to know exactly what produces commercial results for them. Heuristic evaluations never ask what is working in a particular case; they just apply standards. As Graham Hamer notes in his review below: if Amazon wants to label a link "Friends and Favorites", it's probably because the link is known to provoke the desired book-buyer behaviour - regardless of what Jakob Nielsen thinks. Heuristic evaluation has its limits.
Within those limits, heuristics have real power. Usability commentators like Steve Krug, author of the excellent "Don't Make Me Think", argue that the average user is a myth and all Web use is essentially idiosyncratic, so the only way to design is to test. But the truth is that almost every designer uses heuristics at some point, adopting elements because they are familiar and because there isn't the time or the budget to test. They're too useful to resist. So is this book.