I'd like to get into Kindle publishing by the end of the year, so I've been scouting for helpful guides on the subject. When I picked up this ebook, it was free and had nothing but glowing reviews. I have to presume that these reviews were either written by loyal friends of this Deiss person, or people so incredibly new to the publishing world that they've not read a *single other piece* of information on the subject. This book simply doesn't deserve the high ratings it's received. I'm really disappointed.
I recognise a hype piece when I see it. It's extremely obvious what Deiss's motives were in releasing this book- he wants to fill the reader's head with the possibility of abundant earnings, and then get you to pay him for more info (either through his other books or some such). He makes statements that aren't true and makes me wonder whether Deiss knows anything about the traditional publishing world. I also wonder whether Deiss has had any massive success with Kindle books. The advice he gives makes me sincerely doubt it.
The description for this book, currently, says this:
"How to publish on Amazon Kindle is the biggest question buzzing around the publishing community today. Amazon has created and entire new industry, a revolution in fact with Kindle.
In this book publisher Ryan Deiss will show you the ropes and help you to get published or even start your own publishing company leveraging the Amazon Kindle.
Ryan is a master marketer and his promotional strategies will defiantly give you an edge while operating inside Amazon Kindle TOS.
Grab this book today and you could be on your way to Author fame with Amazon Kindle publishing."
Let me break it down.
"How to publish on Amazon Kindle is the biggest question buzzing around the publishing community today."
This is a vague statement, and likely just plucked out of the air. In any case, Deiss does very little to answer this question. He doesn't even start talking about how to publish until 60% of the way through the book, and it basically just steps you through what appears on your screen when you go to create an ebook through Amazon. And if you follow his advice to simply save your Word Document as a HTML file and upload to Amazon, you'll get a mess. This is NOT how you should create your manuscript file.
"In this book publisher Ryan Deiss will show you the ropes"
Actually, he doesn't.
"and help you to get published"
"or even start your own publishing company leveraging the Amazon Kindle"
In all fairness he talks a lot ABOUT using your Kindle ebook to act as a launchpad for other businesses, but he doesn't actually give you any actionable advice whatsoever on how to do these things.
"Ryan is a master marketer"
I believe that, 100%. Because this book is nothing but a marketing piece. Anyone who buys anything else from Deiss is simply getting sucked into his abundant promises.
"his promotional strategies will defiantly give you an edge"
See that typo there? This is an example of what this book is like. Full of typos and poor grammar. To be expected, because no where does Deiss mention hiring a professional editor to check your manuscript before you publish (actually, he recommends that you buy your book after you publish it to check over your end product... without mentioning how damaging this can be for your star ratings).
"while operating inside Amazon Kindle TOS"
The Amazon Kindle TOS states this: "You may not include in any Digital Book any advertisements or other content that is primarily intended to advertise or promote products or services".
I feel that Deiss only *just* meets these requirements with his own book, given that it is largely just a marketing piece used to promote his other products and services, but thinly veiled to look like a helpful guide. It's not. And this is the kind of book Deiss implies you should create. How long before Amazon catches on? Is this really a stable method?
"Grab this book today and you could be on your way to Author fame with Amazon Kindle publishing"
This is another example of the hyped marketing talk that fills this book. If you follow Deiss's advice in this book, not only will you NOT achieve "Author fame", but you'd be lucky to get even a couple reviews.
I usually only buy fiction for my Kindle. Books like these make me more determined to give non-fiction ebooks a wide berth. If I wanted to waste time reading a massive marketing spiel (complete with "call to action"!), I'll just stick to the rubbish on Google.
Content aside, I can't recommend this book. The formatting is messed up (I've got an e-ink "Kindle keyboard", if that helps), complete with random blank pages and spaces, indecipherable pictures, and indenting issues. I certainly won't be touching anything else that Deiss offers. If the description of this book and the book itself are any indication, it's clear that Deiss doesn't deliver on his promises.