Descrizione
Based on the 1911 play by Edward Knoblock, Kismet the musical opened on Broadway in December 1953. Fortunately, as it turned out, there was a newspaper strike at the time, and in order to generate publicity for the show the producers decided to undertake television advertising to promote it. This enabled the show to become a popular success, eventually running for some 583 performances. When the newspapers returned to the news-stands several weeks after the show had opened, not all of the reviews were favourable, but by then the show had months of bookings already banked!