As an RDBMS practitioner (MSSQL, PostgreSQL), I was interested in coming up to speed with some of these new alternative data stores. I chose MongoDB initially due the "look and feel" of it's site, documentation, and community. After watching an O'Reilly webcast, I was interested enough to purchase the book.
At around 200 pages, it is concise enough to read cover to cover - something I rarely do with tech books, often preferring to use the longer ones as a reference. The introduction does an excellent job of introducing the concepts behind MongoDB, bridging them to the relational database concepts I already know. It goes into explaining the pros and cons of "No(tOnly)SQL" engines, and mentions some of the datatype "gotchas" one needs to be aware of in using the JavaScript shell, which would not be obvious to one used to using SQL to directly query an engine instead of the JavaScript interface in the Mongo shell.
In subsequent chapters, implementation, administration, and development concepts are covered. There is also a brief internals section that may help the traditional database user understand the inner workings of the MongoDB engine.
It is an enjoyable read, and I expect that this book will continue to be a useful reference after the initial read through, as my experimentation with MongoDB continues.