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Neuro Web Design: What Makes Them Click? [Copertina flessibile]

Susan M. Weinschenk
4.0 su 5 stelle  Visualizza tutte le recensioni (1 recensione cliente)
Prezzo: EUR 18,81 Spedizione gratuita per ordini sopra EUR 19. Dettagli
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Descrizione del libro

29 dicembre 2008 Voices That Matter
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.

Dettagli prodotto

  • Copertina flessibile: 147 pagine
  • Editore: New Riders Pub; 1 edizione (29 dicembre 2008)
  • Collana: Voices That Matter
  • Lingua: Inglese
  • ISBN-10: 0321603605
  • ISBN-13: 978-0321603609
  • Peso di spedizione: 227 g
  • Media recensioni: 4.0 su 5 stelle  Visualizza tutte le recensioni (1 recensione cliente)

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4.0 su 5 stelle great book, anyway nothing new 23 aprile 2014
Formato:Copertina flessibile|Acquisto verificato
This is a nice, quick to read book: I suggest it to everyone is involved in user interaction and web design.
Anyway, here you'll find nothing new: just best practices and some notes that will help you to explain in a better way some obvius things (like... "this is because of the research by XY in 1999..." and even the worst boss will agree)
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Amazon.com: 4.2 su 5 stelle  49 recensioni
28 di 29 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle A novel way to look at how a web site appeals to viewers 12 gennaio 2009
Di Sathya Srinivasan - Pubblicato su Amazon.com
Formato:Copertina flessibile
This is a good book for those who are working on creating web sites and redesigning old ones. The book talks about the various features often seen in websites and how it appeals to users' brain. Being a neurology buff, I have read the various studies mentioned in this book in other literature, but was pleasantly surprised to see it tied to web design.

The book mainly classifies brain in three parts - old (instinctively controlled), mid (emotionally controlled), and new (logically controlled) and explains which brain is triggered by a feature in a web site and eventually argues that you need features that appeal to all three regions to click.

The author has a very engaging way of presenting the content. I read through the entire book in around 2 hours.

I think this is a great book for designers to read and keep in mind while designing a website (kind of builds on top of the "Don't make me think!" book).

I reduced one star because of the amount of content. With such an engaging idea, I was hoping the author would also expand on other concepts of web design such as navigation, placement, layout, etc. Maybe a follow-up book would be a good idea!

All in all, a great book for a quick read (may on a plane or train) to put some new thoughts in your brain regarding web site design.
63 di 72 persone hanno trovato utile la seguente recensione
1.0 su 5 stelle Hard to believe this book made it to print 12 gennaio 2011
Di Chad Mazzola - Pubblicato su Amazon.com
Formato:Copertina flessibile
I usually don't review books on Amazon, but this book was such a disappointment that I feel like I have to warn other people against wasting their time and money.

There are two main components to this book: neuroscience and web design. The neuroscience part is interesting at times, but it's presented in such a simplistic way that it's hard to believe you are getting a reliable take on the material. But it's the web design part where this book really falls down. There are no case studies, no results of usability tests, hardly any data at all on actual users using actual websites. The advice is extremely simplistic and sometimes just plain dumb. The last chapter of the book is particularly awful. Here, folks, is the last sentence of the book: "I don't know what the next big thing online will be. I wish I did know. Then I could create it and make a lot of money and retire. But I do know that the next big thing will involve something social. Because it always does."
23 di 24 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle Is this book for you? 2 febbraio 2010
Di O. Prusak - Pubblicato su Amazon.com
Formato:Copertina flessibile|Acquisto verificato
Let me start by saying that I have been creating web sites professionally since 1997 and have been specializing in increasing the bottom line for web sites since 2005.

Overall the book is an easy read (132 pages of content) and makes some excellent points.

Should you get this book?

If you're just getting started with the psychological side of creating web sites, then YES!

On the other hand, if you've been reading the following books then it's basically a re-cap of the their content from the persepctive of creating a web site:
How We Decide
Influence: The Psychology of Persuasion (Collins Business Essentials)
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Made to Stick: Why Some Ideas Survive and Others Die

What I found lacking from the book was any mention or even acknowledgement of the "graphic design" side of creating web sites.

If you want to truly improve the performance of your web site you need to read books like Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition and Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads which complete the picture.
14 di 15 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle To the point, as expected. 29 gennaio 2009
Di Pen Name for me - Pubblicato su Amazon.com
Formato:Copertina flessibile
Surprisingly contemporary research on human behavior and motivations sighted throughout the book. Susan does a good job of bringing this new research onboard with a clear explanation of the relevance to her work. An easy enlightening and enjoyable read. It will be easy to incorporate some of her powerful ideas into most web pages. One almost feels guilty, of taking advantage of people, by exploiting what she reveals of human nature. Throughout she shows examples of websites that do it right. You can feel the ahhas coming over you as she walks you through their techniques. If you want to make them click, then this is a good place to start.
15 di 17 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle A good book for web designers 8 maggio 2009
Di Brian Martin - Pubblicato su Amazon.com
Formato:Copertina flessibile|Acquisto verificato
Personally, I'd rate this book around a 3 or 3.5 just because I've been doing my own research on persuasion for a year or so now. I've read a lot of books on techniques and little things that persuade people to take certain actions. This book is basically a summary on all these different kinds of techniques.

A lot of the things I already knew or had learned in another book, but it was nice to have the author pertain it to web design and design principles. For someone who is just a designer or web focused copy writer looking to dig into this persuasion world, this is a nice place to start. It gives a good overview of all the different aspects of persuasion design, like getting people to click a certain button or feel a certain way when designing a web page.

Some of these things designers may know instintivly, but it's good to have those instincts re-inforced by someone else. At only 16 bucks I would recommend a purchase unless you're really already deep into neuro-design or persuasion techniques.

If you're sort of new to the field like me, you'll enjoy the insight the author gives, though it is a quick read. I think there are only around 200 pages total, if that. She doesn't delve too deep into the topics either. I would have liked to have seen some more case studies perhaps and more detail on some of her research. Possible for a second book she could go more in depth, as it is now it's a great read, albeit a little short.

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