- Pubblicato su Amazon.com
Formato: Copertina flessibile
Joe Reuth and Liz Klages have put together an excellent book covering a wide range of restaurant promotions. Each promotion is laid out in eight steps.1-detailed explanation of the promotion.2-promotion objective. 3-approximate cost to implement the promotion.4-how far in advance you should plan the promotion.5-how often the promotion can be run. 6-marketing and planning the hours needed.7- staffing resources needed.8-equipment and supplies needed.This book is practical and specific.You can read about a promotion and implement it the same day. It is also written for a very specific audience:restaurant managers or soon to be restaurant owners. Unlike other books,this one is current and revelent to the times of today. Unless you buy the book and throw it into a drawer without reading it,you will recover its cost many times over.It will give you a handy resource of new and different promotions to pull from and use. I am glad I came across this book.