The New Rules of Marketing & PR
e oltre 1.000.000 di libri sono disponibili per Amazon Kindle . Maggiori informazioni
| |||||||||||||||
|
C'è una nuova edizione di questo articolo:
|
Spesso comprati insieme
Dettagli prodotto
|
Quali altri articoli acquistano i clienti, dopo aver visualizzato questo articolo?
Recensioni clienti
Non ci sono ancora recensioni di clienti su Amazon.it
5 stelle
4 stelle
3 stelle
2 stelle
1 stella
Le recensioni clienti più utili su Amazon.com (beta)
Amazon.com:
4.3 su 5 stelle
71 recensioni
50 di 50 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle
Practical Guide with Relevant & Compelling Case Studies
22 agosto 2011
Di Andrew Davis
- Pubblicato su Amazon.com
Formato:Brossura
I've read the other two versions of Real Time Marketing & PR and it's a book I constantly reference and refer to executives looking to find a practical way to understand the benefits of participating effectively in a new media world. I've also found that social media and new media practitioners can find value in reading the book as a guide to building a thorough understanding of effective online marketing and PR that goes well beyond Facebook and Twitter.
This Third Edition, which has completely updated case studies and examples also includes a much needed Marketing and PR Strategy Plan template designed to help people get started in a step-by-step approach to social media. There's a great new chapter on measuring your success in the new media space and highlights some practical ways to start measuring your ROI. I particularly enjoyed a section entitled "The Power of Free." - Read it, it's worth the price of the book.
Finally, David Meerman Scott's new edition includes a whole new section on Mobile Marketing that covers everything from GeoLocation to Mobile Apps and Mobile Newsrooms. You'll really like his fun new concept of Cyber Graffiti.
In short, a book that's sold over 250,000 copies and set many of the Fortune 1000 company's social strategies in motion can't be ignored. You'll really enjoy the Third Edition - even if you've read the first two.
If you know what you're doing in the social space... buy a copy for your executive team. They'll immediately embrace your activities and start championing your efforts in the new media world.
In short, you can't publish a book called The New Rules of Marketing and PR in an internet age unless it's updated to still be 'New.' David's done exactly that and it's worth the read!
This Third Edition, which has completely updated case studies and examples also includes a much needed Marketing and PR Strategy Plan template designed to help people get started in a step-by-step approach to social media. There's a great new chapter on measuring your success in the new media space and highlights some practical ways to start measuring your ROI. I particularly enjoyed a section entitled "The Power of Free." - Read it, it's worth the price of the book.
Finally, David Meerman Scott's new edition includes a whole new section on Mobile Marketing that covers everything from GeoLocation to Mobile Apps and Mobile Newsrooms. You'll really like his fun new concept of Cyber Graffiti.
In short, a book that's sold over 250,000 copies and set many of the Fortune 1000 company's social strategies in motion can't be ignored. You'll really enjoy the Third Edition - even if you've read the first two.
If you know what you're doing in the social space... buy a copy for your executive team. They'll immediately embrace your activities and start championing your efforts in the new media world.
In short, you can't publish a book called The New Rules of Marketing and PR in an internet age unless it's updated to still be 'New.' David's done exactly that and it's worth the read!
32 di 37 persone hanno trovato utile la seguente recensione
2.0 su 5 stelle
Not for small businesses
4 febbraio 2012
Di BigHeart
- Pubblicato su Amazon.com
Formato:Brossura|Acquisto verificato Amazon
This book was a big "eh" for me. I got a handful of ideas to act on, but I really had to wade through a lot of useless stuff (good writing that's not relevant to me) to find them. My biggest complaint is that The New Rules of Marketing & PR is not oriented to a small business person, and I never once bonded with author David Scott. And secondly, there's TMI (too much information). I would have preferred a more strategic, consolidated and streamlined approach. There must be a better resource available!
17 di 19 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle
An Update WORTH Buying
8 agosto 2011
Di C. Chapman
- Pubblicato su Amazon.com
Formato:Formato Kindle
David is one of the few people in the online marketing and communications world that you can always depend on getting the latest and greatest information from. He doesn't just talk about the exciting new world we live in, but he lives in and works in the world as well.
Filled with updated stories, information and the latest rules that YOU need to know no matter what your business is.
Have a boss who still hasn't embraced that the world has moved beyond print and radio ads? This book makes a great gift for them to get them started embracing what you already know.
Filled with updated stories, information and the latest rules that YOU need to know no matter what your business is.
Have a boss who still hasn't embraced that the world has moved beyond print and radio ads? This book makes a great gift for them to get them started embracing what you already know.
›
Vai su Amazon.com per consultare tutte le 71 recensioni
4.3 su 5 stelle
