- Copertina flessibile: 282 pagine
- Editore: KLA Press; 1 edizione (17 gennaio 2013)
- Lingua: Inglese
- ISBN-10: 0985782919
- ISBN-13: 978-0985782917
- Peso di spedizione: 490 g
- Posizione nella classifica Bestseller di Amazon:
The Sales Magnet: How to Get More Customers Without Cold Calling (Inglese) Copertina flessibile – 17 gen 2013
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Kendra Lee is a Top 50 Sales & Marketing Influencer for 2012. She is a Prospect Attraction Expert, president of KLA Group, and author of the award-winning book Selling Against the Goal and The Sales Magnet (Coming January 2013). Specializing in the IT industry, KLA Group helps mid-market companies break through tough prospecting barriers to exceed revenue goals. Ms. Lee is a frequent speaker at national sales meetings and events. To find out more about the author, visit www.klagroup.com or call +1 303.741.6636.
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Le recensioni clienti più utili su Amazon.com (beta)
I have two copies of this book. I keep the paperback by my desk and I have the Kindle version with me at all times. This way I can refer to it whenever I am standing on the grocery line, waiting for an appointment or at the airport.Get your copy and then access all the amazing free resources she has available to make it even easier to follow through.
In offering 14 different prospect attraction strategies, Kendra, in her helpful style, supports and encourages the reader on how to select one to start out with and then perfect the approach for success. She doesn't want anyone to make a 180 degree shift, just add one strategy, or create one campaign with a few strategies. That makes this book very usable and do-able.
There are an abundance of resources to help anyone troubleshoot why a strategy might not be successfully implemented and what changes to make. Brilliantly rolled out in a manner that anyone can take nuggets from - this should be required reading for sales professionals looking to find new ways to build relationships with buyers - stand out, and bring more business to closure.
While the material may be more suitable for an audience who has been selling for years and understands the basics, (wanting to take it to the next level), truly ambitious starters will find great information that can skyrocket performance.
Kendra offers information that you can start with AND grow into! Very impressive.
While others offer a one-size-fits-all approach that, more often than not, sits on hundreds of shelves like inventory from the last multi-level marketing craze, Kendra has many powerful options in her repertoire. The strength of The Sales Magnet is the myriad of effective choices, coupled with usable advice for selecting and executing the methods you choose in ways that are in alignment with your strategic objectives and your tactical realities.
- Chris Boyle, CEO, MyITpros
By page 50 I already had several actionable items to incorporate into my sales.
If you're looking for specific, actionable items, this is more than a must-read book, it's a must-do!