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The Sales Magnet: How to Get More Customers Without Cold Calling [Copertina flessibile]

Kendra Lee , Jill Konrath

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Descrizione del libro

17 gennaio 2013

In The Sales Magnet: How to Get More Customers Without Cold Calling, prospect-attraction expert Kendra Lee reveals exactly how to reach your ideal contacts using approaches that work best for you. You'll discover a multitude of tips to create a steady rush of new opportunities - all designed to get prospects coming to you, asking for your assistance because they know about you and want to work with you, including:

  • Attraction strategies to make prospects feel you’ve reached out to make a personal connection.
  • Digital media approaches to draw out elusive, unresponsive prospects
  • Collaborative techniques to engage prospects and magnify your results
  • Tools, templates, and downloadable resources you can use right away!

Descrizione prodotto


Kendra Lee is a Top 50 Sales & Marketing Influencer for 2012. She is a Prospect Attraction Expert, president of KLA Group, and author of the award-winning book Selling Against the Goal and The Sales Magnet (Coming January 2013). Specializing in the IT industry, KLA Group helps mid-market companies break through tough prospecting barriers to exceed revenue goals. Ms. Lee is a frequent speaker at national sales meetings and events. To find out more about the author, visit or call +1 303.741.6636.

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Le recensioni clienti più utili su (beta) 4.5 su 5 stelle  40 recensioni
4 di 5 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle One to keep right at hand for continual reference! 27 marzo 2013
Di Laura Atchison - Pubblicato su
Formato:Copertina flessibile|Acquisto verificato
Selling without cold calling has always been the holy grail for sales people. No one likes to pick up the phone and get hung up on and the person on the other end doesn't liked to be pitched either. Read Kendra Lee's insightful and actionable book and forget about ever making a cold call again. Her case studies, free supporting toolkit and easy to follow strategies will work for all personality types in all types of sales situations. I love that she doesn't want you to throw away what works for you but rather she shows how by providing value, building relationships and making small shifts you can have clients coming to you. Just implementing one of her strategies can make a difference in the bottom line.

I have two copies of this book. I keep the paperback by my desk and I have the Kindle version with me at all times. This way I can refer to it whenever I am standing on the grocery line, waiting for an appointment or at the airport.Get your copy and then access all the amazing free resources she has available to make it even easier to follow through.
1 di 1 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle A must read if you are looking to explode performance! 8 dicembre 2013
Di The Irreverent Sales Girl - Pubblicato su
Formato:Copertina flessibile|Acquisto verificato
I have been selling for over 20 years and have read dozens and dozens of books - many of which are interesting, but hard to apply. By simply trying TWO of the 15 strategies in The Sales Magnet, I was able to double my closed deals in less than two months. Kendra generously lays out exactly how to do this.

While the material may be more suitable for an audience who has been selling for years and understands the basics, (wanting to take it to the next level), truly ambitious starters will find great information that can skyrocket performance.

Kendra offers information that you can start with AND grow into! Very impressive.
3 di 4 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle A must for professional services sales and marketing 23 gennaio 2013
Di Chris Boyle - Pubblicato su
Formato:Copertina flessibile
For anyone active in sales of professional services, The Sales Magnet by Kendra Lee should be required reading. There are a handful of heavy hitters offering sales and marketing consulting to professional services companies. What sets Kendra apart - and way ahead of the rest - is that her approach is exactly likes ours. It's a client-centered, consultative, solution oriented approach that seeks to find the best methods for her client, the seller.

While others offer a one-size-fits-all approach that, more often than not, sits on hundreds of shelves like inventory from the last multi-level marketing craze, Kendra has many powerful options in her repertoire. The strength of The Sales Magnet is the myriad of effective choices, coupled with usable advice for selecting and executing the methods you choose in ways that are in alignment with your strategic objectives and your tactical realities.

- Chris Boyle, CEO, MyITpros
3 di 4 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle Salespeople Need A Magnet to Pull Buyers Our Way 23 gennaio 2013
Di Lori Richardson - Pubblicato su
Formato:Copertina flessibile
Today many sellers are confused with a barrage of new tools and ideas for selling, coupled with a shorter attention span on the part of prospective customers. In The Sales Magnet, Kendra Lee champions a smart, step-by-step approach to actually attract prospects in ways that work best for an individual or a market segment.

In offering 14 different prospect attraction strategies, Kendra, in her helpful style, supports and encourages the reader on how to select one to start out with and then perfect the approach for success. She doesn't want anyone to make a 180 degree shift, just add one strategy, or create one campaign with a few strategies. That makes this book very usable and do-able.

There are an abundance of resources to help anyone troubleshoot why a strategy might not be successfully implemented and what changes to make. Brilliantly rolled out in a manner that anyone can take nuggets from - this should be required reading for sales professionals looking to find new ways to build relationships with buyers - stand out, and bring more business to closure.
1 di 1 persone hanno trovato utile la seguente recensione
3.0 su 5 stelle Not that enlightening 29 agosto 2013
Di Tim Joyce - Pubblicato su
Formato:Formato Kindle|Acquisto verificato
Some good points, but overall not really groundbreaking. It's a quick read, but my problem with it is that using social media, the lines shift almost daily.

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