Social media / collaboration is a `cool' topic but has lacked `business credibility', this book changes the game.
I've read mountains of commentary and research on the potential of `social', this book synthesizes the best of that down into a compelling business case, action plan and guidance - a clear Call to Action for every manager.
`The Social Organization' presents an exciting vision, opportunity and challenge to implement a better organizational model and increase employees' contribution. Not to underestimate the scope and effort required, the book addresses real world implementation issues and game changing benefits that make action compelling.
This book is different, in that the theory is combined with practical plans and scenarios that address the real world issues we all face with IMPLEMENTATION - culture, org. maturity and politics. It is the blueprint for you to Sponsor change.
`Must Read' book for every CEO, CIO and employee who wants their business to have a future performing at a higher level. I foresee Managers prepared to embrace the challenge will look back on this book as a turning point in their creation of a new high performing business. Those managers will grasp the message of this book that management and employees can both improve their performance, business results and job satisfaction by engaging people's natural social dimension on specific issues. The book recognizes `mass collaboration' is not a silver bullet or universal approach, but a necessary management capability we must to add to our organizations.
Read this book before your boss does, or your employees.