- Rilegato: 252 pagine
- Editore: Harvard Business School Pr (18 ottobre 2011)
- Collana: Harvard Business School Press
- Lingua: Inglese
- ISBN-10: 1422172368
- ISBN-13: 978-1422172360
- Peso di spedizione: 499 g
The Social Organization
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12 recensioni
9 di 9 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle
an exciting vision and opportunity, with real world implementation plan
5 ottobre 2011
Di michael #e20
- Pubblicato su Amazon.com
Formato:Rilegato
Social media / collaboration is a `cool' topic but has lacked `business credibility', this book changes the game.
I've read mountains of commentary and research on the potential of `social', this book synthesizes the best of that down into a compelling business case, action plan and guidance - a clear Call to Action for every manager.
`The Social Organization' presents an exciting vision, opportunity and challenge to implement a better organizational model and increase employees' contribution. Not to underestimate the scope and effort required, the book addresses real world implementation issues and game changing benefits that make action compelling.
This book is different, in that the theory is combined with practical plans and scenarios that address the real world issues we all face with IMPLEMENTATION - culture, org. maturity and politics. It is the blueprint for you to Sponsor change.
`Must Read' book for every CEO, CIO and employee who wants their business to have a future performing at a higher level. I foresee Managers prepared to embrace the challenge will look back on this book as a turning point in their creation of a new high performing business. Those managers will grasp the message of this book that management and employees can both improve their performance, business results and job satisfaction by engaging people's natural social dimension on specific issues. The book recognizes `mass collaboration' is not a silver bullet or universal approach, but a necessary management capability we must to add to our organizations.
Read this book before your boss does, or your employees.
I've read mountains of commentary and research on the potential of `social', this book synthesizes the best of that down into a compelling business case, action plan and guidance - a clear Call to Action for every manager.
`The Social Organization' presents an exciting vision, opportunity and challenge to implement a better organizational model and increase employees' contribution. Not to underestimate the scope and effort required, the book addresses real world implementation issues and game changing benefits that make action compelling.
This book is different, in that the theory is combined with practical plans and scenarios that address the real world issues we all face with IMPLEMENTATION - culture, org. maturity and politics. It is the blueprint for you to Sponsor change.
`Must Read' book for every CEO, CIO and employee who wants their business to have a future performing at a higher level. I foresee Managers prepared to embrace the challenge will look back on this book as a turning point in their creation of a new high performing business. Those managers will grasp the message of this book that management and employees can both improve their performance, business results and job satisfaction by engaging people's natural social dimension on specific issues. The book recognizes `mass collaboration' is not a silver bullet or universal approach, but a necessary management capability we must to add to our organizations.
Read this book before your boss does, or your employees.
6 di 6 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle
Organizations as collaborators ... not just groups
30 novembre 2011
Di T. Sales
- Pubblicato su Amazon.com
Formato:Rilegato|Acquisto verificato Amazon
Organizations know they need social media to get their communities collaborating, but how to do it? Much has been written about the technology of blogs, wikis, forums, etc. and how the future of the Web--already here--is dialogue rather than one-way messaging. But what makes The Social Organization interesting and somewhat unique is its concentration on community-building across an organization and not just with single, standalone groups. It avoids considering collaboration as an office politics issue but instead considers the value of collaboration in accomplishing business objectives.
In combination with other things I've read, the book shows that you have to pay attention to three things simultaneously. You need:
1. A group dynamics focus to help individual groups to be successful in their individual initiatives.
2. A technology focus to provide the right platform and applications that motivate participation.
3. And what this book points out -- an organizational focus on how all of those groups solve problems in tandem to empower employees and customers who want--and increasingly demand--to be heard.
For me, the high point of the book was its discussion of purpose and the idea that a group's purpose evolves as the community and its individual members grow and encounter new opportunities. Bradley blogged that Facebook strives to keep people in touch, Wikipedia to build an online encyclopedia, and LinkedIn to do career networking. These purposes sound so obvious and so easy to identify, but when growing your own communities such purposes take a long time to emerge. If it were easy, everyone would have collaborative cultures rather than the 10% the authors claim.
With books like The Social Organization it should get easier to see what motivates successful collaboration and give companies and institutions a better roadmap for engaging their people.
In combination with other things I've read, the book shows that you have to pay attention to three things simultaneously. You need:
1. A group dynamics focus to help individual groups to be successful in their individual initiatives.
2. A technology focus to provide the right platform and applications that motivate participation.
3. And what this book points out -- an organizational focus on how all of those groups solve problems in tandem to empower employees and customers who want--and increasingly demand--to be heard.
For me, the high point of the book was its discussion of purpose and the idea that a group's purpose evolves as the community and its individual members grow and encounter new opportunities. Bradley blogged that Facebook strives to keep people in touch, Wikipedia to build an online encyclopedia, and LinkedIn to do career networking. These purposes sound so obvious and so easy to identify, but when growing your own communities such purposes take a long time to emerge. If it were easy, everyone would have collaborative cultures rather than the 10% the authors claim.
With books like The Social Organization it should get easier to see what motivates successful collaboration and give companies and institutions a better roadmap for engaging their people.
3 di 3 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle
Clear path to capitalizing on mass collaboration
18 ottobre 2011
Di Doug Laney
- Pubblicato su Amazon.com
Formato:Rilegato|Acquisto verificato Amazon
The Social Organization by Gartner analysts Anthony Bradley and Mark McDonald is a groundbreaking business book that's a must-read for any executive--not just marketing types. The authors lay out a clear path to sustainable high-value mass collaboration initiatives. They illustrate how dozens of organizations have done social media/collaboration right and how any organization without such a program is going to quickly wither. The book lays out rationale for such efforts including collective intelligence, interest cultivation, relationship leverage; and the many interwoven keys to mass collaboration sustainability.
Also standout are the sections on how to purpose-build mass collaboration initiatives, manage risks, and what are the requisite technology capabilities depending upon purpose. In addition, the authors' 6-Fs attitudinal model also helps explain motivations from a participant (user) perspective, thereby enabling collaboration managers to guide participation uptake.
Social media isn't just for kids anymore, and this book is a clear guide for any organization (big or small) to reap its rewards.
Also standout are the sections on how to purpose-build mass collaboration initiatives, manage risks, and what are the requisite technology capabilities depending upon purpose. In addition, the authors' 6-Fs attitudinal model also helps explain motivations from a participant (user) perspective, thereby enabling collaboration managers to guide participation uptake.
Social media isn't just for kids anymore, and this book is a clear guide for any organization (big or small) to reap its rewards.
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