This book makes the other books I have read on social media and blogging virtually worthless. Holiday lays out more effective plans, proven by his track record, and pulls it off for less money. If you have any interest in business, social media, or blogging than it is a must read.
That said, I think it does ultimately fall short of its potential for a few specific reasons. The good outweighs the shortcomings, but there are people I won't recommend the book to because of them. First, the good.
* Ryan Holiday can write. He is a great writer, and this is a refreshing read.
* Gut-wrenching info on the structure of today's media. Literally made me sick to my stomach at points.
* Content is very strong, delivers high value for the money. If you are thinking about getting this, get it - you will get the best marketing advice you have read for a pittance.
* Well-researched, funny, and an entertaining read.
* The structure of this book is a little muddled. It's really three books in one. First, it is a confession of what Holiday has done for his clients. Secondly, its a book on how you can do it yourself. And lastly, its a book that proves that you should not do it and should actively fight against how the media is structured.
* Because of the three-books-in-one, I have found that I have fewer people in my sphere to recommend it to. There are many people that I wish I could give the warnings about the media portion to, but the other parts of the book would be useless to them. For me, and probably for any entrepreneur, the whole book is valuable - for the general public, not so sure.
* The writing is very good, the content is excellent. But, Holiday inserts vulgarity at various points in the book that detract from its value. The internet and media portions of the book have enormous value, but some of the style choices take away from the value rather than add to it.
Holiday is young and will have many more books in his future. I have followed his reading list for close to a year, and anyone who reads as much as he does has much to offer. If you have any interest in the media, buy this book. It is eye-opening, scary at points, and disenchanting . . . you will also learn a lot. Recommended.