Years ago, I wrote an initial review of this book. Some of Deming's concepts are still certainly profound and abstract enough to require some type of meat to hang on the hooks before understanding and applying them, but I've expanded my understanding and application (in numerous industries) over the years, in part, because I continue to go back to this short but detailed exposition of Dr. Deming's philosophy and theory of modern leadership for renewal. Hard though it may be, what has become more apparent to me is how worthwhile the effort is and how valuable this book is in starting the transformation. Sadly, it has also become equally apparent that few companies use the theory--current efforts in lean notwithstanding--and few managers think this way even though it is even more obvious today that, as Deming originally said over 30 years ago, American business is in a crisis situation. The problem then and now is that most don't realize it. When will we learn? Still a must-read for business leaders, management consultants, and teams dedicated to continuous improvement in every industry. It is not too late to start. It is never too late. Get a copy of this book and begin today.