Joey Johnson had no formal training in tennis and used to hit on an old wall in his neighborhood in an effort to perfect his tennis strokes. It was during this time with little money and recently divorced parents that he began his search for self worth. He eventually developed into an All-American collegiate tennis player from Ole Miss University, a top 25 Division I program. Joey consults as a mental coach for his company Worthy to Win to high level athletes whether amateur, professional or Olympic. Joey's trainings have evolved to the business world where he is a speaker and training consultant using the Worthy to Win performance program he developed. Joey is known to say "At the core of every successful performer or team is a deserving mindset." Worthy to Win helps athletes who underperform during big events get to the core of what is holding them back and help them to have the wins they know they should be having.