Caryn Ginsberg has spent more than a decade helping animal protection advocates utilize proven strategy and marketing approaches to get better results. She has worked with the ASPCA, The HSUS, PetSmart Charities, Farm Sanctuary, Humane Farm Animal Care, and RedRover, among others. She has served on boards of directors and advisory boards, including for the Institute for Humane Education and the Humane Research Council. Caryn's teaching experience includes social marketing, marketing, and strategic management courses for Johns Hopkins University and Humane Society University. She has presented at numerous animal protection conferences and meetings. She is co-author with the ASPCA's Bert Troughton of "Making Plans to Make a Difference: Business Planning for Shelters to Inspire, Mobilize, and Sustain Change."
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DaMiss Dosteril 30 giugno 2012 - Pubblicato su Amazon.com
This book is really a slam dunk for animal advocates. Whether you're involved with animal shelters/rescues, farm animal welfare, veganism, or just passionate about animals and not sure where to start, this book provides so many ideas and stories to inspire and motivate effective activism. I found it to be incredibly practical, and it gave me a lot of ideas to put into action both for the animal group I'm involved with (on an organizational level) and in my everyday interactions with people (on a more personal, one to one level).
I liked that the book got was specific without being limiting. I came away with clear, practical action items to put into place - rather than just feeling slightly empowered but not sure what to do about it. Plus, all the first-hand stories and examples included in the book are great starting points for brainstorming new ideas and really illustrating how these concepts work in the real world. Definite must read!
4,0 su 5 stelleHow to better serve your non-profit animal-related organization
DaJan Janil 25 novembre 2013 - Pubblicato su Amazon.com
I haven't finished reading it but the whole idea of thinking of your animal-related non-profit organization as a business just gave me more insight as to how I can help improve public relations and outreach for the feline rescue where I volunteer. I would give it 5 stars once I am finished I'm sure, but this is not a book to be read in one setting. Take notes!
5,0 su 5 stelleThe most important book in this arena since Animal Liberation
DaFrequent Amazon Customeril 29 giugno 2012 - Pubblicato su Amazon.com
Here's what you should do:
Click "Add to Cart", proceed to checkout, choose the fastest shipping option... and then READ THIS BOOK -- right away! You don't want to spend another minute doing whatever you were doing without factoring in what Caryn Ginsberg has to share here... You owe it to yourself and to the animals.
But hey, I'm just some random reviewer on Amazon -- why act on MY advice?
Wayne Pacelle (President and CEO of HSUS) says you need to read this book, Gene Baur (Pres. and CEO, Farm Sanctuary) says you need to read this book, Bruce Friedrich (produced Meet Your Meat) says you need to read this book, Peter Singer (author, Animal Liberation!) says you need to read this book...
Caryn has done animal advocates a huge service in writing Animal Impact. Whether you're leading an organization, working for one, or just an individual who cares, this book was written for you.
Our movement is full of passionate people who work tirelessly in defense of animals. It's easy to get caught up in thinking that we just need to work HARDER (or that we just need more people, more time, or more money) -- but by itself, that approach won't yield anywhere near the results we could be seeing from working SMARTER. Just by applying Caryn's insights to how we engage with our own activism, we could be MULTIPLYING its impact!
... But doesn't that go without saying? ... Aren't we already focused on being effective?
Sure, it may seem like common sense -- but Caryn demonstrates how easily we can form poor assumptions about what *should* work, and unconsciously ignore the most important factors that affect our success. The reality is that most of the people we're trying to reach ARE NOT thinking the same way we are... If they were, they would have already gone vegan! We need to better understand our audience(s), and we need people like Caryn to help us learn to reach them directly, honestly, and effectively.
All the while, she stays humble; rather than push particular approaches and tactics over others, she empowers all animal advocates to do whatever we were already doing, BETTER. Because we could argue for our own ideas all day, citing opinion and personal experience, or we could admit that we really don't have the data to answer these questions... At least, not YET... If enough people read Animal Impact and think hard about what it could mean -- for us, and for animals -- I have a feeling that may start to change.
Caryn's writing is clear, accessible, and actionable. She puts the focus right back where it belongs: on strategic thinking, smart messaging, and measuring results. This simple but seminal work is quietly paving the way for taking our entire movement in defense of animals to the next level.
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