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The Art of Client Service: The Classic Guide: The Classic Guide, Updated for Today′s Marketers and Advertisers Copertina rigida – 22 aprile 2016
|Nuovo a partire da||Usato da|
"Ti preghiamo di riprovare"
"Ti preghiamo di riprovare"
Migliora il tuo acquisto
Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.
Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.
It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Dalla seconda/terza di copertina
Serving clients well should be simple, except it isn't. Solving problems should be easy, but almost never is. Very few people do these things well, and many do them poorly, which explains why so many accounts go into review, so many client people express profound unhappiness with their agencies, and so many agency people remain bewildered by a business that grows more complex as they become increasingly less able to deal with markets splintering, media expanding, budgets tightening, and schedules compressing.
The Art of Client Service can help. Now in its third, thoroughly revised edition, this classic guide does what no other book even attempts: define, delineate, and describe in detail what a client service person does in order to produce stellar work and forge deeper, more enduring relationships with their clients. It preserves everything that worked in the previous two editions, but adds new material designed to help client service people excel, and helps clients better understand what to expect, and demand, from the people who work on their business.
Dalla quarta di copertina
52 THINGS EVERY ADVERTISING AND MARKETING PROFESSIONAL SHOULD KNOW
PRAISE FOR THE ART OF CLIENT SERVICE
"Show me an account person who can deliver even half of the qualities Robert outlines in this book and I'll double their salary and hire them on the spot. Ignore this book at your peril. It's a gem that every agency person, and every client should read."
—Don Neal, Founder and CEO, 360 Live Media
"The best businesses solve for the customer. Robert Solomon gets that. The Art of Client Service is a great guide for marketers and managers looking to evolve their way of thinking to meet the needs of new customer expectations."
—Brian Halligan, Founder and CEO, HubSpot
"In an industry where excellent client service separates the good from the great and can alter the fate of an agency, Robert Solomon's The Art of Client Service should be considered obligatory reading for all client facing advertising executives. Solomon succinctly imparts both applicable and actionable advice for professionals at all levels of the business. His book is nothing short of indispensable."
—Elizabeth Furze, Managing Partner, AKA NYC
"For at least the past five years, every employee of DiMassimo Goldstein gets a computer, a chair and a copy of The Art of Client Service by Robert Solomon. If they read it and put its principles into action, we let them stay."
—Mark DiMassimo, Chief, DiMassimo Goldstein
"The Art of Client Service is, quite simply, the only book account people need to understand what it takes to build and maintain great client relationships in the advertising, marketing, digital and social media worlds. Robert Solomon has distilled a long, successful career into an insightful, entertaining and deceptively powerful little book that is required reading for every member of Brandmuscle's client service team."
—Clarke Smith, Chief Strategy Officer, Brandmuscle
- Editore : John Wiley & Sons Inc; 3° edizione (22 aprile 2016)
- Lingua : Inglese
- Copertina rigida : 262 pagine
- ISBN-10 : 1119227828
- ISBN-13 : 978-1119227823
- Peso articolo : 426 g
- Dimensioni : 14.48 x 3.3 x 21.84 cm
- Posizione nella classifica Bestseller di Amazon: n. 21,347 in Impresa, strategia e gestione (Libri)
- n. 202,893 in Libri in inglese
- Recensioni dei clienti:
Le recensioni migliori da altri paesi
Oh and he loves to tell you all the big agencies he worked for every single chapter... though some of the stories seem made up
1. Não há nenhum capítulo a respeito de novas tecnologias e novos saberes relativos a ela. Pelo contrário, no livro é reforçado que a essência do serviço ao cliente é a mesma, e que mesmo num mundo high tech, o importante é o olho no olho.
2. Há uma parte nova e bem elaborada sobre novos negócios e porque, como gestores de contas, devemos nos importar com isso. Embora algumas dicas sejam relativas ao mercado norteamericano, você pode tecer facilmente paralelos com a realidade brasileira.
3. Os ensinamentos da edição anterior foram preservados, mas receberam uma nova organização em capítulos que tornaram o livro mais objetivo, porém sem perder a ternura...