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The Art of Social Media: Power Tips for Power Users di [Kawasaki, Guy, Fitzpatrick, Peg]
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The Art of Social Media: Power Tips for Power Users Formato Kindle

4.7 su 5 stelle 3 recensioni clienti

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Lunghezza: 208 pagine Word Wise: Abilitato Miglioramenti tipografici: Abilitato
Scorri Pagina: Abilitato Lingua: Inglese
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Descrizione prodotto

Recensione

Absolutely a must read for any marketer (Inc.)

Sinossi

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.

With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.

For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff."

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.


Dettagli prodotto

  • Formato: Formato Kindle
  • Dimensioni file: 25655 KB
  • Lunghezza stampa: 208
  • Editore: Penguin (4 dicembre 2014)
  • Venduto da: Amazon Media EU S.à r.l.
  • Lingua: Inglese
  • ASIN: B00OPJV3PI
  • Da testo a voce: Abilitato
  • X-Ray:
  • Word Wise: Abilitato
  • Miglioramenti tipografici: Abilitato
  • Media recensioni: 4.7 su 5 stelle 3 recensioni clienti
  • Posizione nella classifica Bestseller di Amazon: #18.525 a pagamento nel Kindle Store (Visualizza i Top 100 a pagamento nella categoria Kindle Store)
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Recensioni clienti

4.7 su 5 stelle
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Principali recensioni dei clienti

Formato: Copertina rigida Acquisto verificato
All together it's a very good book that I'd recommend to anybody that works with social media, easy to read (it took me 2 afternoons) and filled with very good advice.

The reason why I gave 4 stars instead of 5 is that it seems that it was written as an ebook, with links to further develop the content. In the printed version you are left with underlined sentences without footnotes to find the articles online.
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Formato: Formato Kindle Acquisto verificato
In a world full of Social Media Experts and so called “Guru's”, I decided to purchase The Art of Social Media to complement all the information that had been bombarded at me in the last 12 months. The book provides a fresh look at tackling the hard art of Social Media implementation. Guy Kawasaki and Peg Fitzpatrick provide a clear and concise series of tips that have made me refine my current strategy regarding the use of Social Media as a key element in your marketing strategy. A must read!
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Formato: Formato Kindle
Social Media is an art and Guy Kawasaki and Peg Fitzpatrick are the best mentors to learn how to master it. In "The Art of Social Media" they join the hands with the readers with a pragmatic and open style, giving tips to the beginners and bringing value to those who already moves with confidence in this world.
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Le recensioni clienti più utili su Amazon.com (beta)

Amazon.com: 4.3 su 5 stelle 450 recensioni
62 di 63 persone hanno trovato utile la seguente recensione
2.0 su 5 stelle If this is art - it's the kind with a white canvas and one dot in the middle... 4 febbraio 2016
Di ALZ - Pubblicato su Amazon.com
Formato: Copertina flessibile Acquisto verificato
Super confused about all the positive reviews of this book. I feel like I have lost some trust in the Amazon review system after this purchase. I have a feeling most people are just Guy-Fans and did not really objectively analyze this book. I kinda want my money back :/ Anywho - I run a Social Media Management company and I am always looking to expand my skill set and stay up-to-date with the ever evolving algorithms, advertising options, best practices for sharing content, etc. Since the book is subtitled "Power Tips for Power Users", I was under the impression that Guy (and Peg) would go deeper into the process of establishing an effective social media presence. However, the book was more of: "Hey, I'm popular - I did quirky things, you should do quirky things - maybe it will work - maybe it won't. I'm Guy! Use my company's product, because - I'm Guy!...oh, yeah, and Peg does some interesting stuff, but I'm not going to go into all those details - cause, well - I'm Guy!"
Spoiler Alert! The chapter on "Getting More Followers" is barely 1 page, with two suggestions: "Share good Stuff" and "Get on a Platform Before Anyone Else"....really? Are those REALLY actionable items? How would he suggest we predict the latest platform and get on there before anyone else - and even if we did, WTF - this is NOT a strategy. Ridiculous.
Finally, and maybe most notably - the print version of the book is even more useless. There are a TON of hyperlinks with no explanation - so you completely miss out on whatever was trying to be illustrated, and almost everything useful is delivered this way. Disappointed.
10 di 10 persone hanno trovato utile la seguente recensione
3.0 su 5 stelle Basic social media ideas, best for beginners 13 aprile 2015
Di Mark P. McDonald - Pubblicato su Amazon.com
Formato: Copertina rigida Acquisto verificato
Social media has become a habit for most of us and many of the practices discussed in this book are now habit for people who inhabit facebook, twitter and the like. If you are new to social media and want to study it, then this book is not bad. But if you have already dabbled in social media then you will find much of this book containing stuff you already knew intuitively.

The book is like a mini- social media for dummies in that it contains rather step by step approaches to the following tasks.

How to Optimize Your Profile
How to Feed the Content Monster
How to Perfect Your Posts
How to Integrate Social Media and Blogging
How to Get More Followers
How to Socialize Events
How to Runt Google+ Hangouts on Air
How to Rock a Twitter Chat
How to Avoid Looking Clueless
How to Optimize for Individual Platforms
How to Put Everything Together

The book is a bit of a self promotional missive for Kawasaki's company that is not all bad but something to acknowledge. Kawasaki is trading on his reputation in this book rather than adding to it.

This book is really really basic, almost mechanical in its treatment of topics. If you are looking for something that explains how to work effectively in social media as a whole then I would recommend Zarella's Hierarchy of Contagiousness which is a little old but has helpful ideas.
12 di 12 persone hanno trovato utile la seguente recensione
1.0 su 5 stelle Get the ebook - Not the print version! 27 settembre 2015
Di butimbusy - Pubblicato su Amazon.com
Formato: Copertina flessibile Acquisto verificato
Don't buy the print version of this book! The ebook must be full of hyperlinks that are completely missing from the print version - they are referenced to frequently, but there is no way to access the websites as the addresses aren't even written out in the print book. Waste of money...
6 di 6 persone hanno trovato utile la seguente recensione
1.0 su 5 stelle ... Art of Social Media' has proven to be a bad buy, and here's the main reasons why 27 maggio 2016
Di Richard Farrell - Pubblicato su Amazon.com
Formato: Copertina rigida Acquisto verificato
I have to tell you that the hardcopy version of 'The Art of Social Media' has proven to be a bad buy, and here's the main reasons why:

1. Clearly, this book was written with Kindle in mind loaded with essential hot links to practical examples

2. The links in the book version are obviously useless - the authors could have at least printed the relevant urls. This means having to Google search using each time (time consuming and frustrating)

3. The main font is small and difficult to read (this would not be a problem for Kindle users who can increase magnification)

4. Many of the screenshots reproduced are unreadable. The publishers made the page size far too small!

5. Given that the links do not flow automatically means that the various themes are not joined up, making the read laborious and totally uninspiring. I have struggled greatly and I'm only on page 22 and I have had the book for 2 weeks!!!

Sorry, Amazon but this one sucks!

Amazon gave me a full refund including postage. This time Amazon rocks. Thankyou, thankyou Naresh K
6 di 6 persone hanno trovato utile la seguente recensione
3.0 su 5 stelle Buy the Kindle Version, not the Print Version 21 marzo 2016
Di Linda S. Andrews - Pubblicato su Amazon.com
Formato: Copertina rigida Acquisto verificato
I wish I had know before I purchased the book, but there is so much information missing in the print version. All the underlined words are links to more information/details that are only available in the electronic version. In other words, I feel cheated and as if I am only getting portion of the electronic version while spending more money. This is annoying and frustrating.
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