- Copertina rigida: 226 pagine
- Editore: Portfolio (28 agosto 2006)
- Lingua: Inglese
- ISBN-10: 1591840562
- ISBN-13: 978-1591841159
- Peso di spedizione: 386 g
- Media recensioni: 5.0 su 5 stelle Visualizza tutte le recensioni (1 recensione cliente)
- Posizione nella classifica Bestseller di Amazon: n. 73.080 in Libri in altre lingue (Visualizza i Top 100 nella categoria Libri in altre lingue)
- Visualizza indice completo
The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything (Inglese) Copertina rigida – 28 ago 2006
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“A successful entrepreneur requires three things: a garage, an idea, and this book—Guy’s irrepressible guide to the raw essentials of life in a young company. I wish we could post all this information on Sequoia Capital’s Web site because it would make our jobs much easier.”
—Michael Moritz, Sequoia Capital
“When God made the universe, He took Guy’s advice and started small and put his whole heart into it. Okay, not everything turned out perfect, but as The Art of the Start makes clear, there are no guarantees, only great opportunities. Read this book and then go do something wonderful.”
—Geoffrey Moore, author of Crossing the Chasm
“This is a delightful, complete, and consummately practical entrepreneur’s handbook—quintessential Kawasaki. Every person who wants to start a business should read it. And read the footnote on page eight. There’s more good stuff in here, but this alone is worth the price of the book.”
—Clayton Christensen, author of The Innovator’s Dilemma and The Innovator’s Solution
“I have built my business into an internationally famous brand, and yet after reading this book, I have this nearly uncontrollable urge to chuck my whole business and start all over again. Guy’s book revealed so many things I had never even suspected and shattered so many of my illusions, that it read like a novel. I would love to be the bank for the people who read this book.”
—Jay Conrad Levinson, author of the Guerrilla Marketing series of books
“As useful for the next great not-for-profit as for the next great VC-funded startup. Anyone trying to change the world should read The Art of the Start. I wish it had been around when I started Teach for America.”
—Wendy Kopp, president and founder of Teach for America
Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm for high-technology companies, and a columnist for Forbes. Previously, he was an Apple Fellow at Apple Computer, Inc. A noted speaker and the founder of various personal computer companies, Kawasaki was one of the individuals responsible for the success of the Macintosh computer. He is also the author of seven books, including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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We do not all have a garage, to be "these two guys in the garage" he loves so much, sorry.
I finished reading the book, hoping for something to light up inside and finally get the meaning, and got a lot of empty motivation but zero on actionable stuff for my situation (or explanations on what he means). That proves how good writing can sell books even without content and substance (or how idiot I am for searching for answers in publicly available "hot shot" books)
1- "Great companies. Great divisions. Great schools. Great churches. Great not-for-profits. When it comes to the fundamentals of starting up, they are more alike than they are different. The key to their success is to survive the microscope tasks while bringing the future closer."
2- "GIST (GREAT IDEAS FOR STARTING THINGS): 1. MAKE MEANING 2. MAKE MANTRA. 3. GET GOING. 4. DEFINE YOUR BUSINESS MODEL. No 5. WEAVE A MAT (MILESTONES, ASSUMPTIONS, AND TASKS)."
3- "THE ART OF INTERNAL ENTREPRENEURING: PUT THE COMPANY FIRST...KILL THE CASH COWS...STAY UNDER THE RADAR...FIND A GODFATHER...GET A SEPARATE BUILDING...GIVE HOPE TO THE HOPEFUL...ANTICIPATE, THEN JUMP ON, TECTONIC SHIFTS...BUILD ON WHAT EXISTS...COLLECT AND SHARE DATA...LET THE VICE PRESIDENTS COME TO YOU...DISMANTLE WHEN DONE...REBOOT YOUR BRAIN."
4- "SEIZE THE HIGH GROUND Unless you are a rabbit about to be devoured by a coyote, good positioning is inspiring and energizing. It does not allow itself to • get mucked up in money, market share, and management egos. These i are the qualities to aspire to: POSITIVE...CUSTOMER-CENTRIC...EMPOWERING...In addition to seizing the high ground, good positioning is a workhorse. It is practical and serves tactical and strategic purposes that are easily understood and believed by customers, vendors, employees, journalists, and partners. Thus, good positioning also embodies these qualities: SELF-EXPLANATORY...SPECIFIC...CORE...RELEVANT...LONG-LASTING...DIFFERENTIATED."
5- "Many entrepreneurs try to perfect their business plan and then pull PowerPoint slides out of it. They view the business plan as ; the be-all and end-all, and the pitch as a subset of this magnificent document. This is backward thinking. A good business plan is a a detailed version of a pitch—as opposed to a pitch being a distilled version of a business plan. If you get the pitch right, you'll get the plan right."
6- "You can argue as much as you like about the precise number of calls bottom-up model yields a much more realistic forecast than even the most pessimistic market share estimates of a consultant's forecast about the total size of a market. The magnitude of your bottom-up forecast will establish the degree of bootstrapping you'll have to do. The only information that will point out the need for bootstrapping more accurately is looking at your bank account balance. "
7- "If you do take this path, however, understand that starting as a service business is a good initial path but isn't always the right long-term strategy. Getting customers to pay for your research and development should be only a temporary strategy for a product-based company. In the long run, a service business is fundamentally different from a product business. The former is all about slave labor and billable hours or projects. The latter is all about research and development, shipping, and spreading costs over thousands of boxes going out the door."
8- "Good recruiting starts at the top: CEOs must recruit the best people they can find. Next, good recruiting requires looking beyond superficialities such as race, creed, color, education, and work experience. Instead, you should focus on three factors: 1. Can the candidate do what you need: 2. Does the candidate believe in the meaning you're going to make? 3. Does the candidate have the strengths you need (as opposed to lacking the weaknesses you're trying to avoid)?"
9- "PREPARE A STRUCTURE FOR THE INTERVIEW BEFOREHAND...ASK QUESTIONS ABOUT SPECIFIC JOB SITUATIONS...STICK TO THE SCRIPT...DON'T OVERDO OPEN-ENDED, TOUCHY-FEELY QUESTIONS...TAKE COPIOUS NOTES...CHECK REFERENCES EARLY."
10- "Never assume you're done. Recruiting doesn't stop when a candidate accepts your offer, nor when he resigns from his current employer, nor on his last day at his current employer—not even after le starts at your organization. In actuality, recruiting never stops. Every day is a new contract between a startup and an employee."
11- "What most organizations learned is that partnerships are hard to make work. Though both parties wanted 2 + 2 to equal 5, they ended up with 3 instead. The problem is that glamour, flattery, and potential press coverage often seduced organizations into entering nonsensical collaborations. The gist of good partnering is that it should accelerate cash flow, increase revenue, and reduce costs. Partnerships built on solid business principles like these have a much greater likelihood of succeeding. Once you understand this, a partnership is simply a matter of implementation: making sure the people who do the real work buy into it, finding internal champions, focusing on strengths, cutting win-win deals, waiting for the right moment to bring in lawyers and legal documents, and establishing ways to end the relationship."
12- "World-class schmoozers adopt Rezac's outward, what-can-I-do-for-you attitude. It is the key to building extensive, long-lasting connections. Upon this foundation, here's how to get more people to know you: GET OUT...ASK GOOD QUESTIONS, THEN SHUT UP...FOLLOW UP."
If I can add anything to the message in this book, it's to reiterate, don't get discouraged, learn from the rejection (yes, you will be rejected) make adjustments and keep going. If this is it for you, whatever you are trying to do, and not just a hobby, then if you do not quit and keep going, eventually, chances are you will get funded.
The only reason I didn't give it 5 stars, is because I've knocked on a few doors myself, and while I appreciate everything Guy is saying, he tends to make it sound like every successful investor, (Venture Capitalist), out there is a smart, on top it, forward thinking, kind of successful business man. These guys crunch numbers for breakfast, they've seen it all ten times, and they know what is going on. Ah, in my experience, no.
I'm sure the vast majority of major players out there are smart not lucky, quick to spot a unique opportunity not just connected, and business savvy not rich kids with ADD. But with that said, I've met senior executives at Fortune 100 companies that couldn't find the bathroom with a flashlight and a map and I've presented to major Venture Capital partners that couldn't read a graph without asking what they were looking at. But in the end, I've gotten funded from traditional sources and non-traditional sources.
The book is key in many areas, and this is as good a starting place as any I've seen. Just realize there are no silver bullets in this game so keep going, keep getting better and never underestimate timing and pure dumb luck.
Well, this book it's like the written version of them with a loooot more.
Let me tell you, when I was reading it my mind was on fire...literally. What happen is that I planned to read the first chapter before I sleep but I kept going... and going...and going. My brain was craving for more and as soon as I knew we were 6 am, I didn't sleep. My body was begging for a rest but my mind said no. This is just how firery the book was.
So please when you get the book,...please I beg you don't start reading it before you sleep....you won't!!