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Ask : The counterintuitive online formula to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to the next level di [Levesque, Ryan]
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Ask : The counterintuitive online formula to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to the next level Formato Kindle

5.0 su 5 stelle 2 recensioni clienti

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Lunghezza: 218 pagine Word Wise: Abilitato Miglioramenti tipografici: Abilitato
Scorri Pagina: Abilitato Lingua: Inglese

Descrizione prodotto


"What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want... and then delivering it via an incredibly effective sales process. Buy this book and put the formula to work in your business - the results speak for themselves."
- Jeff Walker, #1 NY Times bestselling author of "Launch"

"I am going to put the brilliant advice Ryan presents in Askto work immediately. This is the most innovative, practical and useful business book I have read in years."
- Reid Tracy, CEO Hay House, Inc.

"Before you finish the first third of the book, you'll be eager to jump ahead and implement his process immediately - it's that powerful!"
- Annie Hyman Pratt, former CEO of The Coffee Bean and Tea Leaf and CEO of IMPAQ Entrepreneur Business Execution Systems

"Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Ryan Levesque will go down in history as the marketer who used his background to change the way products and services are sold online."
- Brian Kurtz, Business Builder of Boardroom, Inc. and Serial Direct Marketer


Do you know how to find out what people really want to buy?
(Not what you think they want, not what they say they want, but what they really want?)

The secret is asking the right questions - and the right questions are not what you might expect.

Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.

You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.

In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.

You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.

Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.

For example, you ‘ll learn:

  • How to increase your income by 36% by asking potential customers this slightly unusual 4 word question.
  • Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects)
  • And much, much more…

Discover for yourself why leading marketers all use and recommend the Ask formula.

"Investigation based sales is the most profitable type of selling. Ryan Levesque explains how to utilize this powerful technique beautifully in his book ASK."
- James Schramko,


In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy... Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what's now become the "Ask Formula". Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels. Ryan has been called a "conversion genius" by marketers like Boardroom EVP, Brian Kurtz, His understanding of the psychology of consumer persuasion is a natural outgrowth of his having studied and taught neuroscience at a leading Ivy League institution (Brown University). Prior to running his current company since 2008, RL & Associates LLC, Ryan spent nearly 5 years running a $20 million/year China Expansion project for the financial company AIG, managing a team of 24 people. Prior to that, he worked on Wall Street at the prestigious investment banking firm Goldman Sachs. Ryan also has a degree in East Asian Studies, has studied the Chinese language at Princeton University, and speaks Mandarin Chinese fluently.

Dettagli prodotto

  • Formato: Formato Kindle
  • Dimensioni file: 3342 KB
  • Lunghezza stampa: 218
  • Editore: Dunham Books (21 aprile 2015)
  • Venduto da: Amazon Media EU S.à r.l.
  • Lingua: Inglese
  • ASIN: B00UD7AX66
  • Da testo a voce: Abilitato
  • X-Ray:
  • Word Wise: Abilitato
  • Screen Reader: Supportato
  • Miglioramenti tipografici: Abilitato
  • Media recensioni: 5.0 su 5 stelle 2 recensioni clienti
  • Posizione nella classifica Bestseller di Amazon: #9.799 a pagamento nel Kindle Store (Visualizza i Top 100 a pagamento nella categoria Kindle Store)
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Formato: Copertina flessibile Acquisto verificato
svela una formula incredibile di funneling e segmentazione, inoltre da degli ottimi insight anche per quanto riguarda copy e videosalesletter.
sto ristrutturando tutti i miei business seguendo questo libro e il contenuto della membership a pagamento next level mastermind che vale interamente il prezzo del biglietto!
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Formato: Formato Kindle Acquisto verificato
ASK ti da la conferma che non serve imparare il codice di programmazione per gestire al meglio un web business. Il metodo di Ryan e' semplice a certe condizioni. Completa il tuo arsenale di marketing on line e copywriting.
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Le recensioni clienti più utili su (beta) (Potrebbero essere presenti recensioni del programma "Early Reviewer Rewards") 4.3 su 5 stelle 589 recensioni
70 di 73 persone hanno trovato utile la seguente recensione
2.0 su 5 stelle Upsells, upsells, upsells! 19 agosto 2016
Di Love to Shop - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
This is yet another book that is disturbingly perpetuating the epidemic you see in marketing books on Amazon these days. Upsells. The book is full of references to the author's paid software, course and mastermind group. It skims over the details and is simply a lead on to the ultra expensive stuff the author sells. The material is somewhat useful, but what with having to skip over upsells every other page, you won't get much benefit out of it. Until of course you buy the upsells. Did I say upsells?
30 di 32 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle Summary: You need to have money to advertise surveys, to get enough answers, to make money. 18 maggio 2015
Di Chris Sharp - Pubblicato su
Formato: Formato Kindle Acquisto verificato
This book is very useful for people who have clients or a very good list of could be clients, with a decent ad spend budget to get them to your surveys. And you know the numbers game; it's going to take you thousands of dollars to get thousands of people to your surveys so that you can get a couple hundred answers from with which you'll then do the next steps. This is a perhaps useful book for people who already have several years of client work and dozens or hundreds of clients and customers, and the same number of years getting referrals, and so have the revenue to do this. This is not for someone starting out from ground zero.
221 di 244 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle I Actually Shouted “This is Genius!” While Reading This Book 21 aprile 2015
Di DW - Pubblicato su
Formato: Formato Kindle Acquisto verificato
This is the first book I’ve bought from Amazon that I feel compelled to review, and here’s why:

I have a degree in English Literature and Creative Writing from NYU, and I’ve been writing copy professionally for over 7 years. I’ve seen the face of internet marketing change quite a bit, from long form text-on-a-page sales copy, to video sales letters, to new waves in design and optimization.

So what’s next? After reading this book, I’m thinking it’s going to be survey funnels.

When I started reading, I thought, “oh this book is going to be another ‘marketing blueprint’ that doesn’t actually reveal the whole blueprint.” As soon as I got to part 2 of the book, I saw that I was wrong, and that this was something else entirely.

At every step, everything Levesque writes in this book makes perfect sense--the kind of things you wish you had thought of yourself, but once you know them will change the way you think about marketing. Its “simple genius” is so brilliant and so applicable that I began seeing the Ask formula everywhere I turned. What was really eye-opening for me was the specific questions and types of surveys you should be using--not what I would have expected. I even recommended the book spontaneously to three of my clients.

While the first part of the book, the personal story, was engaging and interesting enough, when I got to the second part I literally could not put my Kindle down. I almost wished that the first part was shorter, but then I realized that it did a good job of putting the whole formula in context.

Anyone who’s at all involved in marketing or business (online and offline) should read this book. It’s one of those “paradigm shift” books that gives you a whole new perspective on what you do and how to do it better and more effectively. And at $7 for the kindle edition? It’s really a no-brainer. Highly recommended!
7 di 7 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle Advanced selling technique overview 24 settembre 2015
Di Martin Miklas - Pubblicato su
Formato: Formato Kindle Acquisto verificato
Already doing surveys in your business? This book will be a little help for you to tweak your process. Don't expect deep and detailed instructions and examples. I am doing surveys many years and thanks to this book I was able to modify them a little. The book also helped me to understand why consumers answer and react to one kind of surveys and don't to another one.

If you are not doing surveys, start. This book will help you with techniques and orders of processes very well. Not so much in psychology behind surveys, but for starters very good.

I started with the second part of the book that contains the formula. I was able to apply it within a day in my business and see some results. Then I felt something is missing and read the first part of the book for the backstory. However for me, as an advanced "surveyor" I still feel there is something missing. Maybe more details, more examples. Maybe small details that are missing: For example there is the body of the email you should send. However I know the most important thing is the subject line of the email to get it opened. And there is sometimes only one, sometimes there is no recommendation on that. I would welcome like 5 subjects that Ryan tested and why he thinks those work and others don't.

There are also links to a bonus section that you can access online. Some of the bonuses are perfect. Like the one that shows you all of the questions and how it looks online. However some things are missing there too, mainly those that are missing in the book too (subjects anyone?).

Conclusion: I would recommend the book to anyone selling anything online or offline. If you are doing surveys already, you can get some insights too. However don't expect that the book will get you all of the answers or to be a complete guide to the galaxy of survey making. Sometimes you feel like the author gives you 100 % of the know-how, sometimes you feel there is missing something. And rightly so. There are links to products from Ryan or others that can help you further, but expect it to cost 10-100x more than this book. You get what you pay for – a guide of what worked for him in the past, made him millions, took years to develop and he tries to transfer those years of knowledge gaining on the reader within few hours. If I was writing it, I would go deeper. Also expect him to offer you his software (I would do it too). ;)
7 di 7 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle So valuable! One of my favorite business books ever 26 aprile 2015
Di Esther Kiss - Pubblicato su
Formato: Formato Kindle Acquisto verificato
I'm really not a review person but I had to take a couple of minutes to write about this book because it's just *soooo* good.

I've been working as a marketing professional for 10+ years now and the idea of surveying the market and testing the offer before building your product or service may seem common sense but it's not common practice.

Perhaps because business owners are overwhelmed by the idea of market research or because it seems like a waste of time when they "know" that their idea will be a money maker. As a consultant, I've seen this mentality of wanting to skip the research phase first hand both from "book smart" and "street smart" entrepreneurs.

But the truth is only the market can tell you whether or not you're onto something.

This book provides a phenomenal guide for figuring out what your prospects want and what they'll be willing to pay for.

Ryan Levesque lays out exactly step by step how to do it and it couldn't be made more simple. I recommend you read it wherever you are in your career: whether you're just starting out, you're entering a new market or if you've built and sold businesses all your life. I guarantee you'll find value in it.

I've used his methodology surveying my market for an information product that we ended up *not* creating and going through the survey method saved me thousands of dollars and months of wasted time - all because we got to learn that my "brilliant idea" wasn't what people are looking for.

It'd have been nice to read about even more case studies because they really help illustrate the author's points but that might be just the "learner" in me - and at some point, it's time to stop learning and start implementing!

If you're looking to start a new business, enter a new market or continue with your current offers but take your business to the next level, I highly recommend this book! And be prepared to read it more than once... every chapter is gold and you'll find more eye opening "new" stuff each time you read it. It really is an excellent resource.
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