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Atomic Habits: the life-changing million-copy #1 bestseller Copertina flessibile – 18 ottobre 2018
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THE PHENOMENAL INTERNATIONAL BESTSELLER: OVER 1O MILLION COPIES SOLD WORLDWIDE
Transform your life with tiny changes in behaviour, starting now.
People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions: doing two push-ups a day, waking up five minutes early, or holding a single short phone call.
He calls them atomic habits.
In this ground-breaking book, Clears reveals exactly how these minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, the unexpected power of the Two Minute Rule, or the trick to entering the Goldilocks Zone), and delves into cutting-edge psychology and neuroscience to explain why they matter. Along the way, he tells inspiring stories of Olympic gold medalists, leading CEOs, and distinguished scientists who have used the science of tiny habits to stay productive, motivated, and happy.
These small changes will have a revolutionary effect on your career, your relationships, and your life.
A NEW YORK TIMES AND SUNDAY TIMES BESTSELLER
'A supremely practical and useful book.' Mark Manson, author of The Subtle Art of Not Giving A F*ck
'James Clear has spent years honing the art and studying the science of habits. This engaging, hands-on book is the guide you need to break bad routines and make good ones.' Adam Grant, author of Originals
'Atomic Habits is a step-by-step manual for changing routines.' Books of the Month, Financial Times
'A special book that will change how you approach your day and live your life.' Ryan Holiday, author of The Obstacle is the Way
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It's an absolutely fabulous book and it doesn't surprise me that it's sold so many copies . . . Very useful, very practical, super well-researched. -- Dr Rangan Chatterjee
Atomic Habits is a step-by-step manual for changing routines . . . Inspiring real-life stories. ― Financial Times
James Clear has spent years honing the art and studying the science of habits. This engaging, hands-on book is the guide you need to break bad routines and make good ones.
A special book that will change how you approach your day and live your life.
Excellent . . . I’m almost done with my PhD in organisational psychology and James did a brilliant job describing much of the science in psychology and neuroscience. ― Inc.
I’d attribute about 60 per cent of my good habits to [James Clear’s] blog and this book is rapidly filling in the other 40 per cent.
Zeroes in on the science behind building good habits and breaking bad ones . . . enlightening. ― Business Insider
Atomic Habits [is] a new book by James Clear that I’m relying on to develop realistic goals. ― Financial Times
In Atomic Habits, author and self-improvement guru James Clear outlines a practical framework for improving just about every aspect of your life through the power of habit. ― Globe and Mail
James Clear argues that the key [to changing your behaviour] is in making tiny changes that, over time, compound into large transformations. This book shows you how. ― Fast Company
Want to improve your fitness this year? Start with small ambitions – the results will be better . . . It’s a theory that has caught the imagination of James Clear, the author of a new book called Atomic Habits. ― The Times
Illuminating . . . The attractive message . . . is that life doesn’t have to be a chore or a bore . . . The first move toward order might be a step as small as putting on your exercise clothes. ― Wall Street Journal
You may have heard the key to habit formation is starting small. But you’ve likely never considered starting as small as James Clear suggests in his new book Atomic Habits. ― New York Times
Full of practical insights and tips, this will inspire you to make that tiny change today. ― Sun
If you are someone looking to gain some knowledge about creativity, happiness, health, productivity, picking this book is the right choice. [Clear’s] book is the proper blueprint that tells how to form some good habits, let go of your bad ones and what little changes one needs to bring to become better. And in case you thought it is all talk, let us tell you the book is packed with evidence-based strategies. Clear’s book actually has the potential to change a lot of things. ― Entrepreneur
When talking about habits we can’t enter the habit debate without James Clear . . . It was satisfying to read this book as it felt like I was getting validation from this guy . . . Powerful sh*t. -- The James Smith Podcast
A no-nonsense, pragmatic guide that draws on proven frameworks from biology, psychology and neuroscience to determine how to build long-lasting good habits and decisively break bad ones . . . Clear imparts a vast supply of practical advice that enables readers to take concrete steps towards achieving their goals. ― Oxford Student
Simple and practical ideas . . . written in easy-to-follow steps with plenty of examples and facts. ― Business and Management Magazine
Dalla quarta di copertina
- Editore : Random House Business; 1° edizione (18 ottobre 2018)
- Lingua : Inglese
- Copertina flessibile : 320 pagine
- ISBN-10 : 1847941834
- ISBN-13 : 978-1847941831
- Peso articolo : 390 g
- Dimensioni : 15.3 x 2.3 x 23.4 cm
- Posizione nella classifica Bestseller di Amazon: n. 1 in Relazioni di coppia
- n. 3 in Libri in inglese
- Recensioni dei clienti:
Recensito in Italia il 2 novembre 2022
Recensioni con immagini
Recensioni migliori da Italia
Al momento, si è verificato un problema durante il filtraggio delle recensioni. Riprova più tardi.
Per chi fosse interessato a leggerlo in inglese non serve un livello troppo alto si legge tranquillamente se siete tra un B1 ed un B2.
Sempre dello stesso genere di questo libro ho letto in italiano fattore 1% di Luca Mazzucchelli.
Valuto entrambi i libri molto validi per prendere spunto e per capire come automigliorarsi senza troppi sforzi un giorno alla volta.
Just by reading it you understand why you have failed in other attempts but also it gives you advices to make things happen.
Easy to read, well-written and structured, with real and relatable examples. I loved the chapter where the author argues about making bad habits unattractive.Never thought about it that way.
Una volta che il libro è stato annunciato e disponibile, è stato quasi naturale acquistare la mia copia per avere tutti i concetti in un unico posto e passare attraverso le idee in successione.
Questo libro fornisce materiale supplementare come cheat sheet e modelli che sono molto utili per pianificare il proprio profilo di abitudine e il miglioramento continuo.
Questo libro è orientato all'azione. I concetti presentano un piano d'azione per provarli nella propria situazione e per mettere in pratica le idee direttamente nella vita quotidiana. Questo rende il libro un manuale di istruzioni per coltivare buone abitudini e uccidere le cattive abitudini. Sono stato in grado di relazionarmi immediatamente a molte nuove abitudini da iniziare e molte abitudini non così buone che posso interrompere ed evitare di utilizzare il modello di identificazione fornito nel libro.
Un aspetto importante di questo libro è il sommario puntato fornito dopo ogni capitolo. Una volta letto il libro, questo sommario aiuta a ricordare tutti i concetti in breve tempo e diventa un modello sintetico per rivedere i concetti.
Il libro è coinvolgente ed è adatto per la lettura da qualsiasi capitolo in quanto fornisce molte storie e riferimenti. Poiché il concetto di processo rispetto agli obiettivi mi era già noto tramite Learning How to Learn MOOC a Coursera, sono stato felice di trovare lo stesso concetto menzionato in questo libro e sono stato in grado di relazionarmi rapidamente con i principi.
Il libro diventa anche una blocco note con materiale di riferimento una volta che lo hai esaminato. I capitoli sono suddivisi in sezioni alle quali si può fare riferimento per situazioni specifiche della vita di tutti i giorni.
Raccomanderò questo libro a chiunque sia desideroso di capire perché si formano le abitudini e come coltivarne di buone ed evitare quelle cattive
Le recensioni migliori da altri paesi
Goals set krna achi bat he lekin us goal ko achieve karne k liye system ko behtar banana padega jo hame us goal tak pahuchayega.
Agar British Cycling team ki bat kare to gold medal jeetna to unka goal shuru re raha tha, lekin Dave ne jab system ko better banaya, to goal apne ap achieve ho gaya.
Maan lijiye apka room bikhra pada he. Ap ek goal set krte ho ki mujhe room clean karna hee to ek bar room clean ho jayega, lekin agar ap apni chijo ko sahi jagah rkhne ki adat bana lo to apka kamra kabhi bikhra milegha hi nai.
2 – Change your Identity :
Apni buri adato ko change krne ke liye hame adto ko chang karne s pehle apne aap ko change karna ki jrurt hoti he .
Hamari adte hamari identity ko follow krti he .
Example k liye –
Man lijiye ek insan cigarette chodne ki koshish krta he . Is douran jab use koi cigarette offer karta he to vo ye kahta he “ nahi yar, me cigg chodne ki kosis kar raha hu’
Usnea bhi tak apni identity nahi badli. Vo apne ap ko abhi bhi smoker manta he.
Lekin, agar vo ye kahe ki “ nahi yar, me cigg nahi pita” is se vo apni identity change kar leta he. Ab vo apne ap ko non smokere consider karta he . This new identity motivates that person to stick with it.
3 – Change your Environment -
Hamare sath akshar esa hota h ki ham kitchen me jate to paani pine k liye, lekin hamari nazar chips k packet pe padti he or ham use khane lagte he .
Hairani ki baat ye he ki hame na to bhookh lagi thi or na hi chips khane ki ichha hui thi.
Malls vale yahi technique use krte he, mehange or profitable products racks me upar or ankho ki range me rakhi jate he jo customer ko easily notice ho jate he .
And chances are that customers in products ko jrurt na hote hue bhi kharid lete he.
Isi technique se ham bhi kisi bhi habit ko abopt kar skte he ya kisi bad habit ko chord bhi skte he.
Fruits jyada khanee h ? to fruit basket ko vaha rkho jaha ap apna din ka sabs jyada time spnd krte ho. Jab fruits apki ankho k samne rahnge to ap automatically unhe consume krne lag jaoge.
Padhai krt krte distract hote h to padhai k liy alag room, ya room me alag table ko study zone bana do. Yani padhai bed pe nhi usi enviorment m kroge, to apka mind kam distract hoga qki usko pata h k aap study zone m ho.
4. Don’t run for the best: Ek choti si interesting si story share krta hu. Florida University ke ek professor ne apne photography students ko 2 groups me divide kiya. Pehle group ko yeh challenge diya ki unko pure semester jyada se jyada photos submit karne he , 100 photos submit krne vale ko A grade, 90 vale ko B.
Or dusre group ko challenge diya to submit only 1 photo but that has to be the perfect one. Jiska photo sabse perfect hoga usko A grade, or us se kam vale ko B grade milega.
At the end of the semester saare best photos surprisingly first group se aye.
Aap bhi soch rahe honge k esa kese hua, dusra group jisne pura semester ek photo ko perfect krne me lagaya unke photos best rank me q nahi aye ?
Because jaha dusra group ek hi photo ko perfect banana me laga raha, pehle group ne jab bahot sare photos click kiye to isi ke sath unki skills bhi enhance hoti rahi. Vo har photo me experiment karte rahe or apni hi mistakes se sikhte rahe.
Agar apko business krna he ya startup krna he or best idea ya best opportunity k liye ruke he to ap kabhi start hi nahi kar paynege,
Jo bhi idea he jesi bhi opportunity he uspe jab mehnat ki jayegi to vo hi best ban jayega.
I will divide the review into 5 parts. The first part is a summary of the book with short excerpts highlighted while taking notes. Next, I hope to share pieces of advice that have motivated me while building new habits. Following that, I will share how I implemented the first 3 habits throughout these months. Then, some thoughts to whom I would recommend reading the book. Last, there are 4 complementary readings.
[Introduction] James starts by sharing personal strategies he implemented to recover from a serious accident in high school. That event forced him to improve the quality of his routine to get his life in order, coming to the conclusion that “we all deal with setbacks, but in the long run, the quality of our lives often depends on the quality of our habits. With the same habits, you will end up with the same results. But with better habits, anything is possible.”
[Section I : The Fundamentals]
[Chapter 1] Here we learn the power of compounding effect: changes that seem small and unimportant at any given day will compound into remarkable results if we are willing to stick with them for months and years. James explains that “breakthrough moments are often the result of many previous actions, which build up the potential required to unleash a major change.” Comparing to habits, he shows that bamboo can barely be seen during the first couple of years while the roots grow underground before exploding for almost 100 feet into the air in a few weeks. From that perspective, we come to understand the best outcomes are generally delayed.
[Chapter 2] Based on a 3-layer concentric circle behavior change model—divided into outcome change, process change, and identity change—James explains that we should pay attention to our inner identity by focusing on beliefs, assumptions, and values. “Many people begin the process of changing their habits by focusing on what they want to achieve. This leads us to outcome-based habits. The alternative is to build identity-based habits. With this approach, we start by focusing on who we wish to become.” The strongest changes, then, happen from inside out, starting from our identity, passing through the process, and ultimately changing the outcome.
[Chapter 3] In this chapter we are introduced to a 4-step framework, which is composed of cue, craving, response, and reward. James calls it 'The 4 Laws of Behavior Change'. He then explains that we can think of each law as a lever that influences our behavior—when the levers are in the right positions, they create good habits effortless whereas when they are in the wrong position, it is nearly impossible. Through examples, he explains that “the cue triggers a craving, which motivates a response, which provides a reward, which satisfies the craving and, ultimately, becomes associated with the cue.” Together they create a habit loop that, when repeated many times, habits become automatic.
[Section II : Make It Obvious]
[Chapter 4] A primer on how cues play a crucial role in predicting habit formation without consciously thinking about the outcomes. Once our habits become so common, the cues associated with them become essentially invisible because they are deeply encoded. If we want to create better habits, a good idea is to be aware of the cues. James finishes up by sharing a strategy called 'Habits Scorecard'—a simple exercise to become more aware of our behavior on a daily basis. We first write down a chronological list of our daily habits and, once we have a full list, we score each habit as an effective, ineffective, or neutral habit. Besides noticing what is actually going on, we can notice if certain behaviors help us become the type of person we wish to be.
[Chapter 5] The cues that can trigger a habit come in a wide range of forms, and the 2 most common cues are time and location. When we make a specific plan for when and where we will perform a new habit, we are more likely to follow through. Stacking our habits by pairing a new habit with a current habit is a form to connect our behavior to our own advantage. An example when building a daily journaling habit would be: “after I pour my cup of coffee each morning, I will journal for 5 minutes.”
[Chapter 6] This chapter shows how our environment plays a crucial role in defining habit behaviors. “Given that we are more dependent on vision than any other sense, it should come as no surprise that visual cues are the greatest catalyst of our behavior.” To build good habits, then, we should either make desirable cues obvious in our environment or build new habits in a new environment to avoid fighting against old ones.
[Chapter 7] One of the most practical ways to break a bad habit is to reduce exposure to the cue that causes it. As James points out, “it is easier to avoid temptation than resist it.”
[Section III : Make It Attractive]
[Chapter 8] James explains how the modern food industry has created products that are more attractive and addictive to consumers, and by doing so he shows that the more attractive an opportunity is, the more likely it is to become habit-forming. Every behavior that is highly habit-forming tends to be associated with higher levels of dopamine. It is the anticipation of a reward that motivates us to take action. “Temptation bundling is one way to make your habits more attractive. The strategy is to pair an action you want to do with an action you need to do.”
[Chapter 9] “We tend to adopt habits that are praised and approved of by our culture because we have a strong desire to fit in and belong to the tribe.” That said, it is common to pick up habits and behaviors from our parents, peers, and colleagues. There is also a tremendous internal pressure to comply with the norms of the tribe. And, finally, we try to copy the behavior of successful people because we desire success ourselves. One of the best strategies to build better habits is to join a culture where the desired behavior is the normal behavior.
[Chapter 10] To avoid unnecessary and detrimental cravings, we should highlight the benefits of avoiding a bad habit by making it seem unattractive. “Habits are unattractive when we associate them with negative feelings.”
[Section IV : Make It Easy]
[Chapter 11] “All habits follow a similar trajectory from effortful practice to automatic behavior, a process known as automaticity. Automaticity is the ability to perform a behavior without thinking about each step, which occurs when the nonconscious mind takes over.” The key component is to pay close attention to the frequency we perform a habit, not much for how long we have been practicing it.
[Chapter 12] Since every action requires a certain amount of energy, we are motivated to do what is easy. By contrast, the more energy required, the less likely it is to occur. “You don't actually want the habit itself. What you really want is the outcome the habit delivers. The greater the obstacle, the more friction there is between you and your desired end state.” That is why we should reduce the friction associated with our habits by creating a prosperous environment to make future actions easier.
[Chapter 13] There are decisive moments that deliver an outsized impact every single day. As James puts, these decisive moments are a fork in the road, sending us in the direction of a productive path or an unproductive one. To avoid procrastination, the skill of 'Showing Up' says that we should start a new habit by taking baby steps, making it as easy as possible to take action. “A new habit should not feel like a challenge. The actions that follow can be challenging, but the first 2 minutes should be easy. What you want is a gateway habit that naturally leads you down a more productive path.” He calls it the 'Two-Minute Rule', meaning that new habits should take less than 2 minutes to do in the beginning. Once the habit is established we can improve and master the finer details.
[Chapter 14] In order to keep bad habits away is to make them difficult in the first place. There are 2 interesting strategies to improve our future behavior.  Make good choices in advance before we can fall victim to temptation in the future. James gives a personal example by sharing that whenever he is looking to cut calories he will ask the waiter to split his meal and box half of it to go before the meal is served. If, however, he waits for the meal to be served and tries to eat just half, that would never happen.  Make onetime actions that can automate our future habits and deliver increasing returns over time such as buying a good water filter, unsubscribing from unwanted emails, moving to a friendlier neighborhood, buying a standing desk, or setting up automatic bill pay.
[Section V : Make It Satisfying]
[Chapter 15] We should make sure to feel immediately satisfied after performing a new habit to increase the odds that the behavior will be repeated next time. “The human brain has evolved to prioritize immediate rewards over delayed rewards.” For that, we can add a little bit of immediate pleasure to the habits that pay off in the long-run.
[Chapter 16] Here we learn how to measure our progress by tracking our habits. The immediate satisfaction it delivers—as mentioned earlier in Chapter 15—is one of the many benefits that standout. Besides that, James says, “when we get a signal that we are moving forward, we become more motivated to continue down that path.” The most basic format to track our habits is to get a calendar and mark an X each time we stick with our routine. One of the most important passages of the entire book is as follows: “If you miss one day, try to get back into it as quickly as possible. The first mistake is never the one that ruins you. It is the spiral of repeated mistakes that follows. Missing once is an accident. Missing twice is the start of a new habit. This is a distinguishing feature between winners and losers. Anyone can have a bad performance, a bad workout, or a bad day at work. But when successful people fail, they rebound quickly.”
[Chapter 17] In order to prevent bad habits and/or eliminate unhealthy behaviors, James says that we could either add an instant cost to the action or make it painful. A habit contract is also another strategy to hold our accountability: “It is a verbal or written agreement in which you state your commitment to a particular habit and the punishment that will occur if you don't follow through. Then you find one to two people to act as your accountability partners and sign off on the contract with you.”
[Section VI : Advanced Techniques]
[Chapter 18] We learn how to distinguish habits when genes may or may not influence our performance especially for competitive activities. “One of the best ways to ensure your habits remain satisfying over the long-run is to pick behaviors that align with your personality and skills.” James proposes us to set some time apart to explore new activities in the beginning, before shifting our focus to exploit them thoroughly.
[Chapter 19] When we find the sweet spot of our ability we tend to learn best and fastest. The ‘Goldilocks Rule’ states that "humans experience peak motivation when working on tasks that are right on the edge of their current abilities. Not too hard. Not too easy. Just right.”
[Chapter 20] One downside of certain habits, James explains, is that we may stop paying attention to the little details and errors. To counterbalance that we should review and reflect on the process over time to remain conscious of our own performance. Using a simple chart to convey his message, we learn that “the process of mastery requires that you progressively layer improvements on top of one another, each habit building upon the last until a new level of performance has been reached and a higher range of skills has been internalized.”
Reading the book twice helped me take better notes and capture details. In the meantime, I thought about 3 simple strategies that could improve our adherence to new habits. Let me share these strategies here with you, and in the following section, I will describe how I managed to cultivate the first 3 new habits upon reading the book—following the system proposed by James together with these 3 strategies.
 The first strategy is about determining a 'commitment time frame' to avoid excuses during this initial trial period. A 1-month time frame is a fair commitment, choosing to start on the first day of the month to practice it every single day for a full month. Just at the end of the period, I will take the time to reflect and evaluate the pros and cons.
 The next one is to choose only 1 new habit each month. In doing so we become familiar with the practice intentionally while we develop a sense of purpose.
 Last, during the first month of any new habit, I noticed that if I spend time exploring the details and the benefits, my motivation stays high. It doesn't only help us create better practices, but it is also inspiring to learn from others who have succeeded previously by adding the same habit into their lives. Podcasts, articles, videos, books, online courses, tutorials, and blog posts are all good sources.
IMPLEMENTATION OF NEW HABITS
[Nov 1, 2018] I had been wanting to journal on a daily basis for many years but that had never happened. Although I have carried a notebook with me for quite a while, it has never worked as a real journal—a daily routine, when we sit down and write personal thoughts, intentions, and reflections at around the same time. Instead, it has been mostly used to take notes during meetings, to write down ideas and thoughts, to express travel memories, and to doodle. Today, after 3+ months, I haven't looked back once, and still can't believe it took me that long to start this daily habit. During the first month, I read blog posts, watched videos, and even read a short and inexpensive book to foster my creativity.
[Dec 1, 2018] I have been impressed by the physical capabilities we can develop through body movement. Although yoga has been a special part of my life since I was 18, I hadn't given proper attention to handstands. But now, after 2+ months practicing it every day, it is rewarding to see improvements on a weekly basis. Again, I definitely recommend watching videos and reading tutorials to find your favorite method. This is the perfect habit to stack at the end or in the middle of any physical movement practice you may enjoy.
[Jan 1, 2019] By now we know the benefits of cold showers—ranging from healthier skin appearance all the way to a more resilient perspective of the world. I had previously taken cold showers for 3 months in 2017, but it was a “goal” mindset instead of a “habit” mindset. After that trial I set aside and, although I have kept taking cold showers once or twice a week since then, I wished cold showers was the default mode. Now, after 1+ month, I can't see myself taking warm showers. After all, it is about intention. Again, we can learn uncountable benefits of cold showers by reading success stories. One of my inspirations was Wim Hof. It isn't comfortable in the beginning of any chosen day, but after 3-4 minutes, both my breath and thoughts calm down.
Putting them together, these 3 habits don't take more than 30 minutes of my day. While I spend about 10 minutes journaling and 10 more minutes practicing handstands, I save 5 minutes taking cold showers because I won't stay any longer than necessary.
 First, if you have watched videos, listened to podcasts, read articles and books on habit formation and, after all that, you feel satisfied, then, please, save your money and time.
 However, if you are like me, that even after reading a few books on building habits and having successfully added good habits to your life, feel that there is still room for improvement, this book can be a terrific addition.
 Last, if you haven't spent much time and energy discovering a good system to build lasting habits while breaking bad ones, please, read this book.
 Game Changers, by Dave Asprey, exposed me to a wealth array of ideas/habits/tools that have helped me decide which new habit to build next. The book is divided into 46 laws.
 Essentialism, by Greg McKeown, helped me focus on less but more important tasks, giving clarity to what matters most. This is especially interesting to break bad habits.
 The Talent Code, by Daniel Coyle, brought more motivation when learning new skills based on the assumptions that we develop new talents through deep practices, finding our ignition identity, and having the right coach to guide us genuinely. I read it many years ago, then, a few years back, I read his following book called The Little Book of Talent—which is perhaps even more to the point.
 The Systems View of Life, by Fritjof Capra, enlightened my perspectives on how nature and living beings are systematically integrated. It is a profound and slightly academic book that can complement Atomic Habits especially to tie together the 4-step framework into the feedback loop system.
I sincerely hope you, too, have fun while building new habits.
There is a lot of repetition here as well. This whole book could have been written in 75 pages.
There's nothing wrong with buying this book if you think it will help but I recommend reading the first couple of chapters and then reading chapter summaries to determine if you already know the content. Then you can dive in on anything that is new to you. I spent about an hour going cover to cover. See if you can get it used or at the Library or something. It's not worth spending more than a few bucks on.
With all due respect to author's team exceptional ability to better market & monetize original authors' ideas, my two cents is that this is, at its best, a two-page worth of original content which is bulked into an unnecessarily verbose & repetitive three-hundred-something pages book that was mostly a waste of time.
The literature not only targets the average Joe out there, but also repeats itself constantly. Constantly. Constantly. Constantly. Constantly. Constantly. Constantly. Constantly. Constantly. Constantly. And I mean, cons-tant-ly! (I wish this review becomes as successful!)
So, to give you the tldr you'd need and save you the trouble:
The author reads the Duhig's "power of habit" and Eyal's "hooked" books and starts summerizing "his framework" upon those original ideas. As he mentions himself:
"Charles Duhigg and Nir Eyal deserve special recognition for their influence on this image. This representation of the habit loop is a combination of language that was popularized by Duhigg’s book, The Power of Habit, and a design that was popularized by Eyal’s book, Hooked."
Here's the original content and the framework he proposes:
For good habits:
- Make it obvious (cue)
- Make it attractive (craving)
- Make it easy (response)
- Make it satisfying (reward)
Do the opposite for the bad ones. And he calls it "The Four Laws of Behavior Change". And the rest is considerable loads of examples and repeatitions. Yup. Millions of sales. Magic.
Yup, it's totally fine to expand & build upon others' ideas. It's how human knowledge grows. But come on, it's just 4 sentences. Ok, add one paragraph explanation per each, one example per each and then one page conclusion and that'd be a nice blog post I'd enjoy.
P.S. Duhig has also introduced a framework himself:
Once the book was announced and available it was a no brainer for me to purchase my own copy to have all the concepts in one place and to go through the ideas in succession.
This book provides supplementary material like cheat sheet and templates which are very useful for planning your own habit profile and continuous improvement.
This book is action oriented. The concepts present an action plan for trying them in your own situation and to practice the ideas directly in day to day life. This makes the book an instruction manual for nurturing good habits and killing bad habits. I was able to immediately relate to many new habits to start and many not so good habits I can stop and avoid using the identification pattern provided in the book.
The principle presented in the book about understanding who to become, that is finding out what identity to achieve instead of just starting or stopping a habit is very helpful.
One important aspect of this book is the to the point summary provided after every chapter. Once you have read the book this summary helps recall all the concepts in short time and becomes a concise model to revise the concepts.
The book is engaging and is suitable for reading cover to cover as it provides many stories and references. As the concept of process than goals was already known to me through the Learning How to Learn MOOC at Coursera, I was glad to find the same concept mentioned in this book and was able to relate quickly with the principles.
The book also becomes a workbook and reference material once you have gone through it. The chapters are divided into sections which can be referred for particular situation in hand.
I will recommend this book for anyone who is eager to understand why habits are formed and how to nurture good habits and avoid bad ones.