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Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success (Inglese) Copertina flessibile – 9 nov 2015

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"So much of business-and life-comes down to relationships. People tend to do business with others who they know, like, and trust. Elaine has a lot of great ideas and advice in this book, all about the ways you can develop those relationships built on trust, through every brand interaction people have with you and your business." - Fran Tarkenton, NFL Hall of Famer, CEO of Tarkenton Companies, author of The Power of Failure: Succeeding in the Age of Innovation

"Elaine Fogel knows the power of seven - so she's captured seven simple but powerful ideas to strengthen your company's brand and leverage it for success. BEYOND YOUR LOGO is a much-needed primer on branding for small business professionals." - Daniel H. Pink, New York Times, Wall Street Journal, Washington Post bestselling author of TO SELL IS HUMAN

"Every business has a brand - the only question is whether or not that brand matters most to someone in need. In Beyond Your Logo, you'll learn how to intentionally make your brand a powerful driver of sales and profit." - John Jantsch, author, Duct Tape Marketing and The Referral Engine

"In this detailed, practical book Elaine Fogel gives you the recipe for building a fully realized, differentiated brand that customers care about. Indispensable for small business!" - Jay Baer, NY Times best-selling author of Youtility

"Elaine Fogel's book, Beyond Your Logo, provides a great amount of information with a mix of strategic thinking and tactical how-to's." - Shep Hyken, customer service expert, keynote speaker, and New York Times and Wall Street Journal bestselling author

"Beyond Your Logo is a well-organized guide for small business owners. Elaine Fogel has broken her content into actionable bits giving readers manageable tools to develop their own customer-oriented marketing and branding plans. What makes this book so effective is that Elaine's seven brand ideas are achievable. Small business owners who read this can easily feel motivated to take action. Her concepts can serve as a long-term reference to help them reach greater success." - Jeanne Bliss, President CustomerBliss and bestselling author of I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad, and Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine


Interviewed by NBC News and CNN, Elaine Fogel is a sought-after marketing and branding thought leader who specializes in small-to-medium businesses and nonprofit organizations. She began her marketing career in her native Canada with agency freelance copywriting assignments for Procter & Gamble, Nestlé Carnation, and Kraft followed by senior-level marketing positions at large organizations. Elaine has been a contributing writer to The Business Journal, and contributes to MarketingProfs, SmallBizClub (founded by NFL Hall of Famer and author, Fran Tarkenton), Business2Community,and People in 100+ countries have read her blog, Totally Uncorked on Marketing, and her articles have appeared in many print and digital publications. In her "real life," she plays tennis, swims, follows a plant-based diet, and cuddles with her dog, Mitzy. She and her husband, Allen, became US citizens in 2014 and have two grown children.

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Recensioni clienti

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Le recensioni clienti più utili su (beta) (Potrebbero essere presenti recensioni del programma "Early Reviewer Rewards") 4.7 su 5 stelle 9 recensioni
5.0 su 5 stelle Elaine Fogel creates a Magical Experience with "Beyond the Logo" and is a must for every Business Library!!! 30 giugno 2016
Di Amazon Customer - Pubblicato su
Formato: Copertina flessibile
I wish that this book existed 20 years ago when we started our retail website, and years earlier when we were opening our retail Magic Stores. After 20 years with the same web host and web site design, we are just in the process of greatly expanding and performing a major overhaul of our web site, and this book will certainly come in handy to improve our business and customer experience!!! Although the cover says "7", the amount of great business advice contained in this book is endless. "Beyond Your Logo" is an essential book that belongs in every business library, and especially important for any new businesses just starting. "Branding" is more than just a catch phrase, and Elaine Fogel really knows what she is talking about. This book will take you step-by-step through the process of organizing your business and creating your "Brand", which adds a great deal more to a business than selling great products or services. Elaine Fogel should be considered a "Branding" Magician, and truly creates a Magical Experience with "Beyond the Logo"!!!
4.0 su 5 stelle Simple and helpful 5 gennaio 2016
Di Rona Fischman - Pubblicato su
Formato: Copertina flessibile
You can't turn over a rock these days without finding someone talking about "branding." Most of them make it a mystery. Elaine Fogel makes it simple. If you are just starting out, this book will help you organize your business so that your every move says something about you that your customers like. If you're a going concern, read this book for the helpful reminders and for the exhaustive lists of actions you can take to improve. Nonprofit organizations can also learn from this book. By remembering that your "customers" include both your funders and your clients, you can translate Elaine's advice and use it for your work.
5.0 su 5 stelle Jam-Packed with Marketing Goodness! 16 marzo 2016
Di Jeff Mendola - Pubblicato su
Formato: Copertina flessibile
I thoroughly enjoyed reading “Beyond your Logo.” Make sure you have a note pad nearby, because your to-do list is about to get a little longer. If there was a required reading list for new entrepreneurs (or those who aren’t doing well and can’t understand why), this book should be on it. Elaine covers a lot of territory and provides a lot of additional resources.
If I’ve learned anything in my 25+ years in sales, marketing and fundraising, it’s that 1: you live or die by your brand and it’s a lot more than just your name and logo and 2: it’s never too late to learn something new. If you work for a non-profit like I currently do, buy this book and do a mental find-and-replace. Substitute volunteer for employee and donor or client for customer and you’ll be surprised how relevant this book is.
Or don’t buy this book and let someone else eat your lunch. Happy Wednesday!
5.0 su 5 stelle Excellent read for any business owner 12 marzo 2016
Di Shannon Noack - Pubblicato su
Formato: Formato Kindle
A business can offer a great service or product, but without a solid brand behind it, it's never going to be successful. Elaine does an excellent job of explaining that in a smart, approachable, and easy to understand way that is so valuable for any current or future business owner to hear. The book is full of tons of valuable information, smart ideas, and so many powerful takeaways. I definitely recommend this great read for anyone that has ever considered running a business and wants to learn more about how to do it the right way so their business will be successful and sustainable.
4.0 su 5 stelle This book covers a huge amount of territory in a ... 30 settembre 2016
Di Dadwrites - Pubblicato su
Formato: Formato Kindle
This book covers a huge amount of territory in a clear and usable way. From the broad concepts to specific tactics, Beyond Your Logo offers ideas and cautionary tales that can be profitable for small business owners in any industry. Many marketing books are pedantic, but this one is conversational in tone and it's hard to get past a page without encountering an idea worth considering.