- Copertina flessibile: 290 pagine
- Editore: Compass Press LLC (9 novembre 2015)
- Lingua: Inglese
- ISBN-10: 0996661301
- ISBN-13: 978-0996661300
- Peso di spedizione: 358 g
- Visualizza indice completo
Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success (Inglese) Copertina flessibile – 9 nov 2015
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"So much of business-and life-comes down to relationships. People tend to do business with others who they know, like, and trust. Elaine has a lot of great ideas and advice in this book, all about the ways you can develop those relationships built on trust, through every brand interaction people have with you and your business." - Fran Tarkenton, NFL Hall of Famer, CEO of Tarkenton Companies, author of The Power of Failure: Succeeding in the Age of Innovation
"Elaine Fogel knows the power of seven - so she's captured seven simple but powerful ideas to strengthen your company's brand and leverage it for success. BEYOND YOUR LOGO is a much-needed primer on branding for small business professionals." - Daniel H. Pink, New York Times, Wall Street Journal, Washington Post bestselling author of TO SELL IS HUMAN
"Every business has a brand - the only question is whether or not that brand matters most to someone in need. In Beyond Your Logo, you'll learn how to intentionally make your brand a powerful driver of sales and profit." - John Jantsch, author, Duct Tape Marketing and The Referral Engine
"In this detailed, practical book Elaine Fogel gives you the recipe for building a fully realized, differentiated brand that customers care about. Indispensable for small business!" - Jay Baer, NY Times best-selling author of Youtility
"Elaine Fogel's book, Beyond Your Logo, provides a great amount of information with a mix of strategic thinking and tactical how-to's." - Shep Hyken, customer service expert, keynote speaker, and New York Times and Wall Street Journal bestselling author
"Beyond Your Logo is a well-organized guide for small business owners. Elaine Fogel has broken her content into actionable bits giving readers manageable tools to develop their own customer-oriented marketing and branding plans. What makes this book so effective is that Elaine's seven brand ideas are achievable. Small business owners who read this can easily feel motivated to take action. Her concepts can serve as a long-term reference to help them reach greater success." - Jeanne Bliss, President CustomerBliss and bestselling author of I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad, and Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
Interviewed by NBC News and CNN, Elaine Fogel is a sought-after marketing and branding thought leader who specializes in small-to-medium businesses and nonprofit organizations. She began her marketing career in her native Canada with agency freelance copywriting assignments for Procter & Gamble, Nestlé Carnation, and Kraft followed by senior-level marketing positions at large organizations. Elaine has been a contributing writer to The Business Journal, and contributes to MarketingProfs, SmallBizClub (founded by NFL Hall of Famer and author, Fran Tarkenton), Business2Community,and Kingged.com. People in 100+ countries have read her blog, Totally Uncorked on Marketing, and her articles have appeared in many print and digital publications. In her "real life," she plays tennis, swims, follows a plant-based diet, and cuddles with her dog, Mitzy. She and her husband, Allen, became US citizens in 2014 and have two grown children.
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If I’ve learned anything in my 25+ years in sales, marketing and fundraising, it’s that 1: you live or die by your brand and it’s a lot more than just your name and logo and 2: it’s never too late to learn something new. If you work for a non-profit like I currently do, buy this book and do a mental find-and-replace. Substitute volunteer for employee and donor or client for customer and you’ll be surprised how relevant this book is.
Or don’t buy this book and let someone else eat your lunch. Happy Wednesday!