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The Boron Letters (Inglese) Copertina flessibile – 11 giu 2013

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Le recensioni clienti più utili su (beta) 4.6 su 5 stelle 146 recensioni
51 di 53 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle The One Book I Take Everywhere 2 marzo 2013
Di Jason D. Henderson - Pubblicato su
Formato: Formato Kindle Acquisto verificato
I have traveled the world the past few years, and there has been one book that has followed me every step of the way regardless of the space in my luggage.

That book is The Boron Letters by the greatest copywriter whoever lived, Gary Halbert.

I've had the honor of being great friends with Gary's best student, Bond Halbert.

He personally handed me an original copy of The Boron Letters at Canter's Deli in Hollywood, California

I can't even count the number of times I have read it since then.

Something that people might not realize is that The Boron Letters contains a wealth of information that applies to email marketing (That fits perfectly with all the masterful copywriting and marketing strategies).

The fact that of it being a touching love letter from father to son is icing on the cake.

What I love about the kindle version is the amazing commentary and insight by Bond.

My notes from The Boron Letters have become much larger, and I already applied something new I learned.

I'll be reading the kindle version again this weekend here in Mexico and yet again wherever my travels take me
117 di 121 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle Fundamental Marketing Wisdom 4 marzo 2013
Di John Carlton - Pubblicato su
Formato: Formato Kindle
Many moons ago, I turned my back on a million-dollar career copywriting for the largest direct-mail outfits in the biz (as I rose in the ranks of recognized A-List copywriters), in order to wander off into the unknown world of whacko direct-response entrepreneurs as Gary Halbert's sidekick. Best decision I ever made, and the path we forged over our 20-year friendship has given me wealth and happiness beyond anything I deserved.

What drew me to Gary initially was his monthly mailed newsletter (The Gary Halbert Letter). It was like finding the lone real artist in a city of wannabe's. The icing on that, however, was then discovering these Boron Letters. I first met Bond when he was still in high school, and these letters had only recently been sent to him by his dear ol' Pop. It was easy to see how the little bastard got so precocious about biz and marketing, because these letters were pure gold. The first batch I read were all in Gary's own handwriting (a vicious scrawl, as all great writers have), and he was still weighing the pros and cons of publishing them for the general public. Cuz, you know, they're so raw.

Consider yourself fortunate that they're available. Marketing books come and go, and business fads come and go, and guru's wander onto and off of the stage with a sobering frequency. The Boron Letters, however, are a concentrated energy mass of the essential fundamentals that will last until our civilization crumbles. Gary sought out wisdom, insight, advice, tactics, philosophies and insider info like a terrier hunting down squirrels... but what made him unique was his ability to field-test everything in the real world (and really give each tidbit a go-round to see if it failed or succeeded when it counted), and thus distill all kinds of info and techniques into his own kind of savvy, which was simple for him for teach to others.

This is "the wisdom of the business world" run through the Halbert meat-grinder, and made into a tasty meal that's easily digested and simple to put to good use (if you've got the cojones).

There are a lot of books and courses and newsletters and videos that belong on your office bookshelves. Only a few will ever get dog-eared from frequent readings. This is one of the best. Just stop dithering and buy it. All the top copywriters and entrpreneurs already own a copy.

It's an essential.
26 di 27 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle One of Marketing's Greatest Books Just Got Better... 1 marzo 2013
Di Anthony Flores - Pubblicato su
Formato: Formato Kindle Acquisto verificato
Just finished re-reading the infamous Boron Letters, first written by copywriting and marketing legend, Gary Halbert while in jail (on false charges). Amazing. Still impressed by how timeless the principles are, how unique Gary's viewpoint and genius was, and also just what a force of nature he was as a human being. While much of it covers marketing, it's also a book about life--from a man who lived life to the fullest every day. Definitely one of the easiest, yet most instructive couple hours you could ever spend will be reading through these letters, taking notes, and then implementing even a small part of what you learn. As a copywriting professional myself, I can say much of my success has taken place as a direct result of reading books like this, along with The Gary Halbert Letter. You won't find a more valuable copywriting and marketing education anywhere.

What makes this Kindle version even more valuable than the original version of the book, is that each chapter now includes commentary from Gary's son Bond--the same son he originally wrote/addressed the letters to while in jail. It's clear that Bond was one of Gary's greatest students (since no one got to be around or hear Gary teach/talk more than Bond did--you could argue he was THE best student). As such, Bond is able to shed light on each chapter in ways no one else can. I'm just glad I now have this book on my phone, iPad, laptop, etc via Kindle--I will be reading and referencing it often.
10 di 10 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle A direct marketing classic... now on STEROIDS! 6 marzo 2013
Di Daniel Gallapoo - Pubblicato su
Formato: Formato Kindle Acquisto verificato
I have an original copy of The Boron Letters that is so dog-eared it's literally falling apart at the seams. When I heard it was now available as a Kindle book, I was ecstatic.

When I discovered that Bond, Gary Halbert's son, had added his own commentary, exposing lots of behind-the-scenes info about each chapter, I couldn't click the order button fast enough.

If anybody else in the world had tried to add commentary to The Boron Letters, it would be like spray-painting the Sistine Chapel.

But Bond Halbert, Gary's first protégé, immersed in the "Halbert way" longer than any other protégé... is the ONLY guy on the planet who has pulled off the impossible. He has made the Sistine Chapel more beautiful than ever.

This updated addition with Bond's commentary has now become one of the most treasured books in my massive marketing library.
8 di 8 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle The Book That Launched a Million Dollar Copywriting Career 6 marzo 2013
Di Michael D. Morgan - Pubblicato su
Formato: Formato Kindle Acquisto verificato
2005... desperate to change careers and leave a job I hated, I found copywriting. At first, the claims of how much money you could make seemed like hype. I emailed a bunch of top copywriters and they told me it was true, but you had to get good. And to get good, you not only had to be a good writer, you had to learn marketing. Without hesitation, I was pointed in the direction of Gary Halbert.

When I discovered the Boron Letters, I could not stop reading. At the time I was an executive recruiter and I literally locked myself in my office for 3 days devouring them. What an education. The Boron Letters were the perfect foundation for my career. I got to meet Gary some months later and attended a seminar. I followed him closely until that fateful day he passed.

A few years later, I met Bond and Kevin Halbert. Immediately I noticed they were both sharp cookies who obviously knew Gary's work cold and actually used it in a variety of situations. Bond has made this great work even more accessible by adding valuable commentary and showing how the information applies in 2013... and you won't find that anywhere else. Ten bucks for The Boron Letters can easily turn into millions if you apply the lessons. They are as timely today as the day Gary wrote them.