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Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur di [Lee, Jennifer]
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Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur Formato Kindle

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EUR 11,28

Lunghezza: 235 pagine Word Wise: Abilitato Miglioramenti tipografici: Abilitato
Scorri Pagina: Abilitato Lingua: Inglese

Descrizione prodotto


“Shows you how to put your right-brain strengths to work in a successful business, and does it in a way that’s playful and fun.”
Daniel H. Pink, author of A Whole New Mind

“This book shines a brilliant light onto HOW to make it all REAL. Jennifer Lee’s book is an inspiring combination of kindness, fun, and extremely practical wisdom. You’ll be able to engage meaningfully with your perfect customers and create unique products and programs — and make real money from your very real unique gifts.”
SARK, author and artist of Succulent Wild Woman

“You’ll walk away from this book feeling empowered, motivated, and ready to accomplish your biggest creative business goals.”
Kari Chapin, author of The Handmade Marketplace

“Many creatives get tripped up when it comes to the tactics of running and growing a business. Good news: they can now turn to Jennifer Lee’s refreshing new book for practical guidance that speaks their own language. Her visual approach makes even the more left-brain activities — like sales and marketing — achievable and even fun.”
Chris Guillebeau, New York Times bestselling author of The $100 Startup


Grow a Profitable and Lasting Business on Your Terms

If you’ve started a business, you know that the journey toward success can be both invigorating and confusing, so where can you find advice that is practical and focused but still as playful and passionate as you are? Look no further than this book, which combines solid business expertise with a right-brain perspective that inspires creativity and innovation. Jennifer Lee’s fresh, empowering approach emphasizes taking action and continually improving to achieve extraordinary long-term results.

Building Your Business the Right-Brain Way offers real-world-tested techniques that can benefit all sorts of businesses, whether you’re a sole proprietor running a coaching practice, a crafter looking to license products, a wellness professional with a team of employees, or any creative soul making a meaningful difference with your work. You’ll discover how to:

• assess your business’s unique “ecosystem”

• build your brand and attract, engage, and keep ideal customers

• develop new income streams that better leverage your time and resources

• promote your products and services with authenticity and ease

• grow your team (virtual and in-person) and manage staff and vendors

• establish infrastructure and procedures to keep operations running smoothly

• carve out vital white space to pause, reflect, and celebrate

Includes play sheets and color illustrations to inspire action and propel your success

Dettagli prodotto

  • Formato: Formato Kindle
  • Dimensioni file: 7679 KB
  • Lunghezza stampa: 248
  • Editore: New World Library (1 aprile 2014)
  • Venduto da: Amazon Media EU S.à r.l.
  • Lingua: Inglese
  • Da testo a voce: Abilitato
  • X-Ray:
  • Word Wise: Abilitato
  • Miglioramenti tipografici: Abilitato
  • Media recensioni: Recensisci per primo questo articolo
  • Posizione nella classifica Bestseller di Amazon: #124.017 a pagamento nel Kindle Store (Visualizza i Top 100 a pagamento nella categoria Kindle Store)
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Le recensioni clienti più utili su (beta) (Potrebbero essere presenti recensioni del programma "Early Reviewer Rewards") 4.8 su 5 stelle 21 recensioni
5 di 5 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle This book shines for a creator seeking a map to build a sustainable business making the art they love. 5 settembre 2015
Di Artist Strong - Carrie Brummer - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
Many creatives don’t see themselves as business orientated, which is why today’s book is so useful for creatives interested in promoting and selling their art.

I am an avid reader so when I heard about Jennifer Lee I watched some of her workshops during her last online summit and read her book Building Your Business the Right Brain Way.

I enjoy reading books on business from different perspectives and I can see from the start why Jennifer Lee resonates with creatives. She is a creative herself and created resources to visually express and map out our business needs as working artists. She connects the creative process for art making with the creative process of developing and refining our business strategy.

Lee’s advice comes from a place of pragmatism, with smart, actionable steps we can take to reflect on and develop our business. Her work also acknowledges the importance of our intuition and soul-connection to our art. Included are fun and playful worksheets that get down to the nitty gritty details of business while also acknowledging our creative spirit.

I enjoy the activities Lee created because they are visual and expressive. It takes the bite out of the daunting nature of creating and managing an arts based business. It also gives us practical reflections for us to consider to build the business we want to run.

I really enjoyed one of the first exercises in the book, the entrepreneurial ecosystem. It’s a great way to get a literal picture of your ideas/goals/practice when it comes to the business side of your creativity.

One really good tidbit that resonates with me:

“Be willing to take action and put yourself out there, even when you don’t feel ready and even if your idea is not yet perfect. You’ll actually learn more and gain more clarity the more you interact with your idea and get feedback.”

Too many artists wait until they are “good enough,” or until they know their work is “perfect” to showcase it, promote it, or consider selling it. This attitude is an obstacle to creativity. The focus of this book is about creating and maintaining a sustainable artist practice and business, something we all need to be thinking about as we pressure ourselves to create.

Knowing what we want our business to look like is important.
I appreciate the advice that we spend our time on what we are best at. Lee shares how rather than spend her time creating the lovely images for her book she knew she was better served to focus on the writing and activity development, so she hired her friend to illustrate it.

Sometimes we ask ourselves to be and do everything when there may be resources to use or people we can hire to support us doing our best work.

Lee deftly includes real life situations of creative businesswomen applying strategies offered in the book. The personal stories of real people makes you feel like you are part of a community; in fact, you feel like you could even be one of those creators mentioned by Lee. It makes all of the tasks, suggestions and information feel attainable, possible, and worthwhile.

In the end it’s clear that we need to have a specific picture of what we want for ourselves going forward to make any strides. It sounds simple, but getting through the muck of emotional and social messaging that muddy the waters of goal-setting and creative dreams can be difficult. We have to do some inner work to discover what we really want for ourselves and our art if we are to create a life we love.

“Dig deep to uncover and honor what truly fulfills and serves you…” - Jennifer Lee

If you have vast business knowledge this book would work best as a refresher text, offering new ways to look at your business strategy. It really shines for a creator seeking a map to build a sustainable business making the art they love.

In the end this book is only as good as the time you put into it because you are only as successful as the time you dedicate to yourself, your business and your art.

Read the full article review here: [...]
7 di 7 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle Cheerful, colorful business tips for everyone 12 agosto 2014
Di QuinnCreative - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
A good way for creative business-owners to take a look at their business building and do something to change or increase it.

It's not packed with revolutionary business ideas, but it IS packed with new ways to tackle those odious business-building efforts and administrative tasks that make most right-brain people dither and stumble.

The book is cheerful, helps point out where the dark spots are and how to shine a light in there. It has solid ideas, uses sketch-notes (illustrations for directions and concepts) and makes reading it easy.
5.0 su 5 stelle Tapping into Brilliance! 27 agosto 2016
Di Pat B. (Michigan Resident) - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
As an artist, the business side of marketing my art has always created a roadblock. This book helped me look at creating a business plan and marketing campaign for my art that tapped into my creative juices. From page one, I began to visualize the business of artistic creations in a way that made sense to me. This has helped me translate what was in my head and heart to paper for others to review. Visually representing my thinking and creativity allows others to understand what I could never quite describe in words. The content was so compelling that I bought a hard copy of the book after getting an electronic copy so I could go back-and-forth more easily. This is a great place to start for those thinking about going into art as a profession.
1 di 1 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle Creative play with my paints and rewarded with a successful business plan 12 settembre 2015
Di Bobbi Winslow - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
I dislike paperwork and business organization - I just want to market my service. With the method of planning that Jennifer has developed, I found clarity and direction. I got to play with my paints and had fun in the process.
5.0 su 5 stelle I am a Biz Coach and have worked with many biz coaches and LOVED It 6 maggio 2014
Di Amy Robertson - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
This book puts everything you need to be successful in an easy to absorb format. Although I have worked with some high level coaches the way the information is presented in invaluable and made super easy to grasp and take action. Thank you Jennifer Lee for such an incredible gift! I absolutely Loved It and highly recommend to anyone, whether you are just starting out or are a seasoned entrepreneur.
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