Nuovo:

9,52 €

Tutti i prezzi includono l'IVA.

Resi GRATUITI

Consegna GRATUITA domenica, 4 giugno sul tuo primo ordine. Maggiori informazioni

oppure consegna più rapida sabato, 3 giugno. Ordina entro 2 ore 9 min. Maggiori informazioni

Disponibilità immediata

[{"displayPrice":"9,52 €","priceAmount":9.52,"currencySymbol":"€","integerValue":"9","decimalSeparator":",","fractionalValue":"52","symbolPosition":"right","hasSpace":true,"showFractionalPartIfEmpty":true,"offerListingId":"UTbZJj1fbdIRdTRAQn6P69Q5E%2BQlmvXNJR%2BhKMpnm8k8IsD24DKKyHIUUAJZvNPBhlwEQbAOB0Y7870chd%2FyaLKspsk2R%2FIWfoCdJSFVJHRJG8aXkIS6kibMrXztfCBHHugnqjh09YdFFHd30UbaRg%3D%3D","locale":"it-IT","buyingOptionType":"NEW"}]

9,52 € € () Include le opzioni selezionate. Include il pagamento mensile iniziale e le opzioni selezionate. Dettagli

Pagamento

Transazione sicura

Spedizione

Amazon

Venditore

Amazon

Dettagli

Pagamento

Transazione sicura

Ci impegniamo a proteggere i tuoi dati e la tua privacy. Il nostro sistema di protezione dei pagamenti crittografa i tuoi dati durante la trasmissione. Non divulghiamo i dati della tua carta di credito a venditori terzi né rivendiamo i tuoi dati personali a terze parti. Maggiori informazioni

Spedizione

Amazon

Venditore

Amazon

Aggiungi opzioni regalo

Ne hai uno da vendere?

Vendi su Amazon

Confronta offerte su Amazon

Aggiunto

Non aggiunto

38,78 €
& Spedizione GRATUITA

Venduto da: Paragon OS

Passa al retro Passa al fronte

Visualizza tutte le 3 immagini

Segui l'autore

Ryan Hanley

Content Warfare: How to find your audience, tell your story and win the battle for attention online Copertina flessibile – 16 dicembre 2014

Edizione Inglese di Ryan M Hanley (Autore)

4,5 31 voti

Visualizza tutti i formati ed edizioni

Prezzo Amazon

Nuovo a partire da

Usato da

Formato Kindle

"Ti preghiamo di riprovare"

2,99 €

—

Copertina flessibile

"Ti preghiamo di riprovare"

9,52 €

7,12 €

Formato Kindle
0,00 € Questo e oltre 1 milione di titoli disponibili con Kindle Unlimited 2,99 € per l'acquisto
Copertina flessibile
9,52 €

3 Usato da 7,12 € 4 Nuovo da 9,52 € 1 Da collezione da 55,47 €

Questo articolo è acquistabile con il Bonus Cultura e con il Bonus Carta del Docente quando venduto e spedito direttamente da Amazon. Sono esclusi prodotti di Venditori terzi sul Marketplace di Amazon. Verifica i termini e condizioni dell' iniziativa Bonus Cultura 18app e di Carta del Docente.

Opzioni di acquisto e componenti aggiuntivi

There is a battle taking place online every day. It's not a fight for the fate of the world... just the future of your business. A battle fought with content. A battle far too many businesses are losing. This is Content Warfare. We're here to win the battle for attention. Content Warfare is a work in defiance of mediocre content marketing. For too long, I've watched successful offline companies step into the digital world and implement traditional interruption marketing strategies with boring content and gimmicky sales funnel techniques. These techniques may have worked in 1999, but this 2014. The digital world and the consumers in it have evolved. The online and offline worlds are converging. We can no longer be one thing in the physical world and another online. Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images, allows us to tell our story and connect with our customers in ways that were impossible 15 years ago. We must be authentic, transparent and honest. Abstract concepts, but when harnessed with quality content creation, yield incredible results (as you'll see).

Lunghezza stampa

248 pagine
Lingua

Inglese
Data di pubblicazione

16 dicembre 2014
Dimensioni

15.24 x 1.57 x 22.86 cm
ISBN-10

0986369322
ISBN-13

978-0986369322
Visualizza tutti i dettagli

Descrizione prodotto

L'autore

Ryan Hanley is the Digital Marketing Lead for TrustedChoice.com and Managing Editor of Agency Nation, the insurance industry's leading resource for sales, marketing and automation education and training. Previously Ryan founded Hanley Media Lab, a content strategy firm helping brands grow their audience, to grow their business. Ryan is also the producer of the Content Warfare Podcast, where every week the internet's more prolific content creators share their secrets for winning the battle for attention online. He is also a professional speaker, teaching trade organizations across the US harness the power of content marketing.

Dettagli prodotto

Editore ‏ : ‎ Ryan Hanley (16 dicembre 2014)
Lingua ‏ : ‎ Inglese
Copertina flessibile ‏ : ‎ 248 pagine
ISBN-10 ‏ : ‎ 0986369322
ISBN-13 ‏ : ‎ 978-0986369322
Peso articolo ‏ : ‎ 372 g
Dimensioni ‏ : ‎ 15.24 x 1.57 x 22.86 cm

Recensioni dei clienti:
4,5 31 voti

Informazioni sull'autore

Segui gli autori per ottenere aggiornamenti sulle nuove uscite, oltre a consigli avanzati.

Ryan Hanley

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

Scopri di più sui libri dell'autore, guarda autori simili, leggi i blog dell’autore e altro ancora

Recensioni clienti

4,5 su 5

31 valutazioni globali

5 stelle		76%
4 stelle		9%
3 stelle		10%
2 stelle 0% (0%)		0%
1 stella		5%

Come funzionano le recensioni e le valutazioni dei clienti

Le recensioni migliori da altri paesi

Traduci tutte le recensioni in Italiano

Mark

This book captures all the elements for a successful content marketing campaign...

Recensito nel Regno Unito 🇬🇧 il 14 marzo 2015

Acquisto verificato

This book captures all the elements for a successful content marketing campaign and answers the important “Why” question. You cannot read this book and not be inspired to act with your own voice online. Thanks Ryan

Traduci recensione in Italiano

Omi Sido

Five Stars

Recensito nel Regno Unito 🇬🇧 il 9 settembre 2015

Acquisto verificato

Love it. Reading it for a second time.

Traduci recensione in Italiano

Regular Buyer

An Advanced Internet Marketer was Humbled by this....Definitely worth it!

Recensito negli Stati Uniti 🇺🇸 il 31 marzo 2015

Acquisto verificato

Unlike many reviewers here, I had never heard of Ryan Hanley prior to this book being published on Amazon. As a matter of fact, I had no intentions of reading a book on content marketing because I find myself as being pretty advanced in online marketing and thought this would just be a rehash of popular online information. However, some of my favorites in the industry were emphatically recommending this book – which is something most of them rarely do. So, after enough nudges, I pulled the trigger and picked it up.

First off, it became very evident that Ryan is not a ‘self-proclaimed guru’ on the subject like many try to claim but is in fact, incredibly advanced in the subject mater. Picking apart such a monumental subject, he bore into the content marketing process and ethos with precision.

After finishing the book, I will have to say it was worth every penny and ever second it took to read it (time being something I value most). I am super happy I bought a soft copy of the book because my highlighter quickly became my bookmark for it and my pages are pretty yellow and pink.

The good news for many potential readers is that it was written in a way that all levels could benefit from it. Those new to the online marketing world would benefit from it in a major way and I wish this was around when I started. For the advanced? Well, like I started this review, I think of myself as advanced but seriously feel as though I can take my content marketing to the next level. There was definitely a lot of “ah ha” moments and areas I really need to think about in the future.

After reading this book and digesting his information, I am now a big fan of Ryan’s Content Warfare podcast and frequently read his stuff on the subject. I look forward to more ‘content’ from him in the future.

6 persone l'hanno trovato utile

Traduci recensione in Italiano

Brent Kelly

Passionate, Purposeful, and Practical.

Recensito negli Stati Uniti 🇺🇸 il 8 ottobre 2015

Acquisto verificato

I have been a long-time reader of Ryan's blog and fan of his content. This book is way more than just content marketing ideas (although there are many and they work). It digs deeper. It teaches you how great content is not about tricks and tactics, but about how content allows you to share the "soul" of your business. Small businesses have an opportunity to tell their story to reach prospects on a deeper, more personal level. He uses real stories and real experiences give you practical ways to gain attention for your business.

This opportunity often gets lost in technology tools and platforms. It's not the medium, it's the message.

If you want to learn how to connect with your prospects, customers, and allow your passion to become your profit, read this book today!

2 persone l'hanno trovato utile

Traduci recensione in Italiano

alisammeredith

Actionable advice from someone who is winning the battle for attention online.

Recensito negli Stati Uniti 🇺🇸 il 15 gennaio 2016

Acquisto verificato

If you're struggling to find your audience and motivate them to action, this is the book for you! Written by a guy who made a success of content marketing in a very unsexy business (insurance), the concepts and takeaways can work for any business. I bought the book but have been listening to the audio version on Ryan's podcast and Chapter six spoke to me. Love the ideas about tapping into people's desire for self expression. Also, bravo for putting your foot down on all this talk about Millennials and what they do and don't do. They're humans (although we Gen-Xers might not always understand them) and they want what we all want - connection, recognition, and understanding. Great book. Get it. ~ Alisa

Una persona l'ha trovato utile

Traduci recensione in Italiano

Visualizza tutte le recensioni

Amazon Advertising Trova, attira e coinvolgi i clienti	Amazon Music Streaming di milioni di canzoni	AbeBooks Libri, arte & articoli da collezione	Audible Download Audiolibri	Amazon Web Services Servizi Cloud Scalabili

Amazon Seconda mano I nostri prodotti usati e come nuovi	Book Depository Libri con spedizione gratuita in tutto il mondo	Kindle Direct Publishing Pubblica i tuoi libri in formato elettronico	Shopbop Designer, Marche, Fashion e stile	Amazon Business Servizio per clienti business

Nuovo: 9,52 €

Confronta offerte su Amazon

Segui l'autore

Content Warfare: How to find your audience, tell your story and win the battle for attention online Copertina flessibile – 16 dicembre 2014

Opzioni di acquisto e componenti aggiuntivi

Descrizione prodotto

L'autore

Dettagli prodotto

Informazioni sull'autore

Ryan Hanley

Recensioni clienti

Recensioni migliori da Italia

Le recensioni migliori da altri paesi

Nuovo:

9,52 €