"The book abounds with well-chosen anecdotes to illustrate the misunderstandings that can arise from clashing cultural assumptions, making this enlightening book a pleasure to read."
Whether you are sitting at a desk in Boston or eating at a restaurant in Beijing, communicating across cultures is the great challenge of the global economy. Getting it right will be the the difference between success and failure. Erin Meyer shows you how to get it right in this very important book. Managers everywhere should read it.
--Des Dearlove and Stuart Crainer, Founders of the Thinkers50
Whether you're a corporate or traditional diplomat, global traveler, government official, or passionate world citizen, this is the one book you should not miss. Chock-full of real-world examples and a simple framework that can be utilized in any cross-cultural context, Meyer's work is characterized by a fresh and relevant voice, distilling down the essentials of communicating, persuading and working effectively around the globe. It is rare that I pick up a cross-cultural book and can't put it down.
--Cari Guittard, Huffington Post
Descrizione del libro
"[A]bounds with well-chosen anecdotes...enlightening...a pleasure to read." -Foreign Affairs
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