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Don't Make Me Think: A Common Sense Approach To The Web Usability (Inglese) Copertina flessibile – 18 ago 2005

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Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!

  • Usability as common courtesy -- Why people really leave Web sites
  • Web Accessibility, CSS, and you -- Making sites usable and accessible
  • Help! My boss wants me to ______. -- Surviving executive design whims

"I thought usability was the enemy of design until I read the first edition of this book.  Don't Make Me Think! showed me how to put myself in the position of the person who uses my site.  After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.  If you design, write, program, own, or manage Web sites, you must read this book."  -- Jeffrey Zeldman, author of Designing with Web Standards


Steve Krug is a usability consultant who has more than 15 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of the first edition of Don’t Make Me Think, he has become a highly sought-after speaker on usability design.

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Le recensioni clienti più utili su (beta) (Potrebbero essere presenti recensioni del programma "Early Reviewer Rewards") 4.5 su 5 stelle 492 recensioni
1 di 1 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle Helpful 1 marzo 2013
Di GreatBooksforyou - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
I am glad I bought this book even though it is expensive and even though I had to pay international shipping to get it.
I am designing a site using WikiMedia and I got some beneficial information from Steve Krug.
Don't cram too much info on your site.
Don't make the user think too much.
Keep it simple.

Consider your website visitors to be similar to readers of billboards. They only have a few seconds to get the info you want them to get.

When people visit your site they don't read every word or every sentence. They search for what is important to them and then they "click".

Krug's book was helpful because he showed 'real live' sites and showed some of the minor problems with those sites, such as Verizon, Yahoo, Mojo, BizTravel, various bookstore sites,,

Krug's book was VERY EASY AND VERY FUN to read.

Minor problems: One page 64, Klug seems to imply that Arabic is read from left-to-right. It is not. It is read from right-to-left.

Klug also recommended the following related books:
Information Architecture for the World Wide Web: Designing Large-Scale Web Sites, 3rd Edition
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Sources of Power: How People Make Decisions
The Practice of Creativity: A Manual for Dynamic Group Problem-Solving
Web Application Design Handbook: Best Practices for Web-Based Software (Interactive Technologies)
Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points
The Design of Everyday Things
(and a few other books which are not currently for sale at the website.

Please let us know if these reviews are helpful.
1 di 1 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle An easy, informative read for beginners to experts 9 aprile 2014
Di Hannah Fries - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
As an inexperienced web design student, I wasn’t sure what to expect from this book. I was pleasantly surprised to find humorous, understandable explanations and tips for those new to web development. This book would also be relevant for experienced web designers as Krug presents timeless tips to improve usability and design for the users. The tips are timeless, but references to VHS might make you chuckle and realize how far technology has come even within the few years since the 2nd edition was published. Krug keeps the technology references to a minimum, so this book will continue to be relevant, even when those reading the book don’t know what a VHS looks like.

The information was well organized in easy to digest sections. The book is short enough to keep your attention, but packed with helpful information from basic principles to designing for accessibility. Krug includes practical, real-life examples along with visual side-by-side comparisons to demonstrate his guidelines.

I would recommend this book for any level of web designer/developer and anyone involved with a website (whether you fund, build, design, write for, market or even use a website). The principles discussed in the book can be translated to other forms of communication as well, so it would be helpful for anyone in a communications position. This book will be staying within reach at work as it is one that I will reference again and again.
5.0 su 5 stelle Highly Recommended book on designing for usability and the user 16 novembre 2014
Di Dog's Boy on the Sunny Southern OR Coast - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
My review concerns the 2002 2nd edition. There is a much more recent 3rd edition (which is also much more expensive). I believe there is great value in either. And I would heartily recommend this book.

The author is a consultant making his living evaluating others' web sites. He approaches evaluation from the standpoint of the user seeking to fulfill user needs. The quintessential marketing approach.

The book steps us thru the mindset needed to focus, foremost, on the user's experience and the user's goals in accessing a web site. The title of the book refers understanding users' well enough so that a web site is written to be essentially self-evident -- thus avoiding forcing to THINK about what the web site wants or expects. What is expected is just...obvious.

He steps thru many of the means that web sites use to provide such an experience, focusing heavily on effective site design & navigation. He also strongly recommend reducing verbiage by 75% as a rule.

All in all, I found his focus on the user & his attention to a site's navigational structure to be very useful. Thru his experience, he is able to provide both positive & negative examples of these and other points thruout the book.

This is one author that I sense I trust his judgment and enjoy his writing style. As one measure of that, I've already purchased a few of the books he highly recommended in his "Recommended Reading" section. Those, too, appear to be excellent books written from the same place with the user in the center.
5.0 su 5 stelle is still someone there who thinks internet without this book? 11 marzo 2012
Di Flavio Tosi - Business Exploration - Pubblicato su
Formato: Formato Kindle Acquisto verificato
As the title says: a common sense approach.
But how is though to follow common sense when building a website!
This book gives the frame into which you should create your website pages.
No matter if for fun or for business.
I use it on my daily work, to guide my business partners in the construction of the websites for my B2B Clients, and after reading it, is quirte amazing how you can immediatelly spot in the web the websites that follow its principles and those that don't.
I usually offer my client a couple of examples of website structures, using competitors or near-by companies examples.
Wonder what my Client choses at first sight?
Yes. those that follows Krug advices.
Thank You Krug.
1 di 1 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle Web and Mobile are Driving the App Model - So This Book Applies to ALL Applications 6 marzo 2013
Di Amazon Customer - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
I love the book and can't count the number of times I cite it to others.

Over the years I have found myself frequently pushing the concepts with traditional application developers - because they definitely translate.

Lately I've realized that the usability expectations for all applications are set by the web and mobile application experiences because they dominate people's computer experiences now.

Web / mobile started out with the necessity of keeping things simple and concise due to API and device size limitations.

I think these constraints inadvertently has caused developers to stumble on the truth that has been there all along - technical people (I'm one) tend to make applications overly complex.

The same principle applies equally to applications as it does to websites and mobile - given two alternatives for the same basic work - the one that provides the least cognitive friction to "finding your way around" will always win. In training we call this "Cognitive Load Management"