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The Four Steps to the Epiphany: Successful Strategies for Startups That Win (Inglese) Copertina flessibile – feb 2005

5.0 su 5 stelle 4 recensioni clienti

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"Ti preghiamo di riprovare"
Copertina flessibile, feb 2005
EUR 1.043,23 EUR 37,61
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Descrizione prodotto

Book by Steven Gary Blank

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Dettagli prodotto

  • Copertina flessibile: 275 pagine
  • Editore: Quad/Graphics; 3 edizione (febbraio 2005)
  • Lingua: Inglese
  • ISBN-10: 0976470705
  • ISBN-13: 978-0976470700
  • Peso di spedizione: 567 g
  • Media recensioni: 5.0 su 5 stelle  Visualizza tutte le recensioni (4 recensioni clienti)
  • Posizione nella classifica Bestseller di Amazon: n. 120.451 in Libri in altre lingue (Visualizza i Top 100 nella categoria Libri in altre lingue)
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Recensioni clienti

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Principali recensioni dei clienti

Formato: Copertina rigida Acquisto verificato
This is the book. This is the book that everyone who is approaching the startup world should ABSOLUTELY read.
The author explains you – step by step – what to do and how to do it in order for you to verify whether your business idea can work out in real life.
It doesn't give any definitive solution, but it does shows you how to get things done for real – who to call, what to say, what to check, what to avoid. And most important, it provides you with questions, so that you can get the answers.
Whatever the price, if you are starting a company whose business model and market are not totally clear to you, go buy this book. It will keep you company all the time.
BUY IT!
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Formato: Copertina flessibile
A foundamental book for everyone aiming to start a business. Steven Blank drives you through the most important secrets of building a product that satisfy your future market, involving the customers in the product development.
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Formato: Copertina rigida Acquisto verificato
A reallly tecnique book about marketing. It's like an instruction booklet for entrepeneurs. To read at least two times to fully understand the lean methodology
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Di Enrico il 2 marzo 2014
Formato: Copertina flessibile Acquisto verificato
La lettura per tutti gli startupper e non solo; fornisce consigli e chicche molto interessanti, utili se sfruttate nella maniera corretta.
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Le recensioni clienti più utili su Amazon.com (beta) (Potrebbero essere presenti recensioni del programma "Early Reviewer Rewards")

Amazon.com: 4.6 su 5 stelle 202 recensioni
5 di 5 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle Novel and methodical approach to startups! 13 luglio 2015
Di Arvind Devarajan - Pubblicato su Amazon.com
Formato: Formato Kindle Acquisto verificato
The book is good and interesting. Steve gets all his experience on the table, and makes a wonderful case for "Customer development" and "Product development" going in parallel. I have been through a launch of a product, and much of what he mentions in the book have also been my reasons for failure - and that's truly insightful! Many of the situations in the book has had happened in my case - primarily because we've been majorly "product development"- centric and worked on "customer development" after the product had reached the MVP state - when we figured out that things don't work the way customers like.

Also, the examples and case-studies in the book are very nice. Some of them, I can already identify with (Eg: SUN's great start), and many I knew not - but still very apt. Postmortem on failures is a very nice way of explaining way to succeed, and Steve does a good job at it!

Some parts of the book becomes a little monotonous to read. I see some repetitions, and some very obscure text. I could actually skip some pages in between, and still get a gist of the chapters. This is the reason for 4/5 stars.

What I would also appreciate is some stories on "success" stories of startups whose founders have read this book, and have actually applied the methods explained in there. Such stories adds that extra supportive information, and first-hand accounts of success based on this book. I believe future editions of this book might contain such stories...
4 di 4 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle Here is "a radical reexamination of the entire new product introduction process"...and almost everything that precedes it 6 novembre 2012
Di Robert Morris - Pubblicato su Amazon.com
Formato: Copertina flessibile Acquisto verificato
Note: The review that follows is of the Third Edition, published in 2007.

In this volume, Steven Gary Blank introduces and then explains in thorough detail the "Customer Development" model, one that he characterizes as "a paradox because it is followed by successful startups, yet has been articulated by no one [other than Blank, prior to its initial publication in 2005]. Its basic propositions are the antithesis of common wisdom yet they are followed by those who achieve success. It is the path that is hidden in plain sight." In fact, Blank insists that what he offers is a "better way to manage startups. Those that survive the first few tough years "do not follow the traditional product-centric launch model espoused by product managers of the venture capital community." And this is also true of product launches in new divisions inside larger corporations or in the "canonical" garages.

Moreover, "through trial and error, hiring and firing, successful [whatever their nature and origin] all invent a parallel process to Product Development. In particular, the winners invent and live by a process of customer learning and discovery. I call this process `Customer Development,' a sibling to `Product Development,' and each and every startup that succeeds recapitulates it, knowingly or not." Wow! This really is interesting stuff and I haven't even begun to read the first chapter.

Few start ups succeed, most don't, and Blank notes that each new company or new product startup involves (borrowing from Joseph Campbell) a "hero's journey" that begins with an almost "mythological vision - a hope of what could be, with a goal few others can see. It is this bright and burning vision that differentiates the entrepreneur from big company CEOs and startups from existing businesses." Although Blank suggests that the aforementioned "journey" involves a four-step process, it should be noted that not one but several epiphanies or at least revelations can and - hopefully - will occur during that process, one that is multi-dimensional rather than linear, from Point A to Point Z.

These are among the dozens of reader-friendly passages I found of greatest interest and value:

o Customer Discovery Step-by-Step (Page 30)
o The Customer Discovery Philosophy (33-37)
o Customer Discovery Summary (76)
o The Customer Validation Philosophy (82-83)
o Customer Validation Summary (118)
o Customer Creation Step-by-Step (120)
o Customer Creation Philosophy (123-124)
o The Four Building Blocks of Customer Creation (129-132)
o Customer Creation Summary (157)
o Company Building Step-by-Step (158)
o The Company Building Philosophy (162-163)
o Company Building Summary (205)

No brief commentary such as mine can possibly do full justice to the scope and depth of material that Steven Gary Blank provides in this volume but I hope that I have at least suggested why I think so highly of him and his work. Also, I hope that those who read this commentary will be better prepared to determine whether or not they wish to read it and, in that event, will have at least some idea of how the information, insights, and wisdom could perhaps be of substantial benefit to them and to their own organization.
3 di 3 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle A Must Read Book to anyone who want to learn Customer Development and Lean Start Up 7 novembre 2016
Di GilS - Pubblicato su Amazon.com
Formato: Copertina rigida Acquisto verificato
An excellent introduction to anyone who wants to implement the Customer Development and Lean Startup. The book clearly explain the theory and the incentive for it. Next, you will be able start practicing with companion (and more practical) books such business model generation (the canvas model), the The Startup Owner's Manual. my recommendation is also to find mentor on this area. Enjoy the book.
3 di 3 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle Detailed "How To" Guide for an Iterative Approach 9 luglio 2016
Di Preston Chaffee - Pubblicato su Amazon.com
Formato: Formato Kindle Acquisto verificato
This book was recommended to me by a friend when I told them that I had enjoyed reading Lean Startup. He insisted that Four Steps to the Epiphany was far more detailed, instructive and thought out. This is pretty much an iterative recipe book, walking you through steps in detail with specific recommendations to return to earlier steps if milestones aren't achieved.
1 di 1 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle Five Stars 25 giugno 2017
Di Amazon Customer - Pubblicato su Amazon.com
Formato: Copertina flessibile Acquisto verificato
useful guide to those that want to build a business