"Covering everything from website design to creating strategy, the book is a well-written and (somewhat) entertaining take on how to use the web to create a successful sales strategy" (Entrepreneur Middle East, January 2015)
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This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working.
With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers.
This fully updated edition includes new material??on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside youll find:
- New sections on visual content, tools as content, and Google+
- A new chapter on viral marketing for mere mortals
- A bonus section on startup/entrepreneurial marketing
With Inbound Marketing, you'll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies.
If youve been looking for a trustworthy primer on getting found online, heres a great place to start. Buy one for your clueless colleague too.
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SETH GODIN, author of Meatball Sundae