"A must-read account of one of the Cameron government's best innovations. Inside the Nudge Unit is a brilliant guide to making any organisation not just more effective, but more human" (Steve Hilton, former Senior Advisor to David Cameron and author of More Human)
"David Halpern has written a magnificent book about a revolution at the heart of the British government. It's a riveting tale - and essential reading for anyone who wants to know how to make big changes happen" (Rohan Silva, former Senior Advisor to David Cameron and co-founder of Second Home)
"David Halpern presents a masterclass on how to embed behavioural insights into the fabric of an organisation. This book is full of numerous examples on not just excellent behaviourally informed programs as well as terrific practical advice on how to get these programs up and running!" (Dilip Soman, India Innovation Institute)
"Intriguing" (The Sunday Times Culture Magazine)
"If you want to understand how things work – or, as is more often the case, how they don’t – David Halpern’s Inside the Nudge Unit explains how to change people’s behaviour in subtle but profound ways. Politicians of all parties, whether winners or losers this year, could learn from it." (Guardian)
Descrizione del libro
Life changing lessons from the government’s Behavioural Insight Team (BIT) or ‘Nudge Unit’, the unconventional multi-million pound saving initiative that makes a big difference through influencing small, simple changes in human behaviour.
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