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Inside the Nudge Unit: How small changes can make a big difference (Inglese) Copertina rigida – 27 ago 2015

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Copertina rigida
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EUR 105,94 EUR 23,10
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"A must-read account of one of the Cameron government's best innovations. Inside the Nudge Unit is a brilliant guide to making any organisation not just more effective, but more human" (Steve Hilton, former Senior Advisor to David Cameron and author of More Human)

"David Halpern has written a magnificent book about a revolution at the heart of the British government. It's a riveting tale - and essential reading for anyone who wants to know how to make big changes happen" (Rohan Silva, former Senior Advisor to David Cameron and co-founder of Second Home)

"David Halpern presents a masterclass on how to embed behavioural insights into the fabric of an organisation. This book is full of numerous examples on not just excellent behaviourally informed programs as well as terrific practical advice on how to get these programs up and running!" (Dilip Soman, India Innovation Institute)

"Intriguing" (The Sunday Times Culture Magazine)

"If you want to understand how things work – or, as is more often the case, how they don’t – David Halpern’s Inside the Nudge Unit explains how to change people’s behaviour in subtle but profound ways. Politicians of all parties, whether winners or losers this year, could learn from it." (Guardian)

Descrizione del libro

Life changing lessons from the government’s Behavioural Insight Team (BIT) or ‘Nudge Unit’, the unconventional multi-million pound saving initiative that makes a big difference through influencing small, simple changes in human behaviour.

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Le recensioni clienti più utili su (beta) (Potrebbero essere presenti recensioni del programma "Early Reviewer Rewards") 3.9 su 5 stelle 6 recensioni
6 di 6 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle Buy this Book! Way more than the name would suggest. 18 febbraio 2016
Di Reisechica - Pubblicato su
Formato: Formato Kindle Acquisto verificato
I'm a bit sad to see that this book hasn't caught on like wildfire. It's been a game changer for my team. We are reading it together and seeking to take its lessons to apply specifically to our sphere (retention of students in higher ed, as it happens). It's a bit wonky at the start but gets into so many practical, head-slapping ideas which spark conversation and ideas. We've made some 'small' changes in how we communicate, when, what it looks like, etc., and we are seeing big results. I am evangelizing this book whenever possible (and have bought up a number of the paperback copies) but not seeing it take off. The name is perhaps off-putting, and maybe there are some 'nudge' messages about marketing of books in all of that. From my perspective and that of my team, this book is really helping us frame how we conduct our business.
1 di 1 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle The best Behavioral Economics book, Doctoral student certified, anyone can read and understand. 24 marzo 2016
Di Jacob C. Decker - Pubblicato su
Formato: Copertina rigida Acquisto verificato
Spring for the hard cover. Mine is all dog eared, highlighted, and has notes in the margins. Inside the Nudge Unit is much more about practical application and comes from the experience of government policy shifts. This book is less about economics from a philosophical stand point. The book would probably flow faster if I wasn't marking something on almost every page for reference later. This is not a book telling you about the foundations of economics (read Misbehaving). This book tells you what a department in the British government actually did, how they implemented it, what worked and didn't work, what they proved would be successful but weren't able to implement through the bureaucracy, and their thoughts and goals for the future. This book does a nice job sourcing the main take-a-ways of research papers and experiments without bogging things down in academic fluff. If you want something more technical then you're probably already able to access research journals. This book is meant to me more accessible. I've cited this book in my doctoral assignments many times and it's only been out 3 months. Other Books on the same topic: Misbehaving is a faster more humorous read, and full of great historical/philosophical information as well. Misbehaving: The Making of Behavioral Economics (Both are much better than Nudge which started the whole thing and was a best selling book of the year for many people) Nudge: Improving Decisions About Health, Wealth, and Happiness
4.0 su 5 stelle Somewhat involved description of the people and events that brought ... 18 marzo 2017
Di Robert Crow - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
Somewhat involved description of the people and events that brought "nudging" into a prominent position with the British government. The examples of "nudging" and the effects of these efforts are quite interesting. Similar to the content of Nudge, by Thaler and Sunstein, this book does not substantially clarify what a nudge is. Readers interested in getting a functional understanding of nudges and nudging should keep looking.
2 di 2 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle Great read- highly recommend this book 19 dicembre 2015
Di Michael Davis - Pubblicato su
Formato: Formato Kindle Acquisto verificato
Great read, highly recommend this book for anyone who wants to understand more about behavioural insights and how it has practically shaped policy making and the policy making process.
2 di 4 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle Wanted more nuggets 21 ottobre 2015
Di Amazon Customer - Pubblicato su
Formato: Copertina rigida Acquisto verificato
Fascinating subject, and there is enough there to keep you interested. Was hoping for a lot more great nuggets of insight, however. Gets a little bogged down in minutiae.