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Just My Type: A Book About Fonts Copertina flessibile – 22 settembre 2011

4,5 4,5 su 5 stelle 719 voti


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Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

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Descrizione prodotto

Recensione

Brilliant ... whether you're a graphics geek or have never given a second thought to what you're reading, don't miss this quirky, fact-filled font fest. -- Lauren Laverne ― Grazia Published On: 2010-10-25

Reading this book may just change your life; it'll certainly make you smile. If nothing else, it'll make you appreciate the beauty - and sometimes the horror - that is all around you. ―
Time Out

A celebration of our way with words ―
Observer Published On: 2010-10-17

Light-hearted but comprehensive, from rather odious typefaces, such as the hairy Grassy, to the ubiquitous Helvetica, each font is given a rundown. Garfield says he's unable to walk past a sign until he has identified the typeface. Now, neither can we. ―
Monocle Published On: 2010-10-01

Garfield convinces us it's okay to actually like typography. What shines about this book is its accessibility; you don't have to be a typeface historian or a designer to find it enthralling ... It's fascinating to read about the history, origins and revolutions of typefaces, and this book strikes a great balance between fact and humour. Garfield's book isn't snobbish or elitist, and this is its most refreshing quality - it's for everyone to enjoy and share ... reading this book may just change your life; it'll certainly make you smile. If nothing else, it'll make you appreciate the beauty - and sometimes the horror - that is all around you. -- Nick Booth ―
Time Out Published On: 2010-11-11

Hugely entertaining ... a lively history ... my considerable enjoyment of this book may have been enhanced by the fact that I've always been very interested in print design. But even those who have never considered the beauty of the Baskerville Q ... should find themselves being drawn in by Garfield's enthusiasm and wit -- Anna Carey ―
Sunday Business Post Published On: 2010-10-17

A quirky introduction to fonts ... Simon Garfield is careful to tickle as much as he teaches ...
Just My Type is fun. If you have ever looked at the drop-down menu in Word and wondered what a Garamond is, or what's meant to be new about Times New Roman, Garfield will be just your type. -- Peter Robins ― Daily Telegraph Published On: 2010-10-16

Dozens of compelling anecdotes are clearly told by Simon Garfield in this eye-opening book, which is utterly convincing in its central idea - that we are surrounded by fonts and influenced by their subtle message ... a delightful, brain-expanding book. -- Harry Mount ―
Mail on Sunday Published On: 2010-10-24

Garfield's great strength is his storytelling. His book comprises dozens of lovely vignettes, anecdotes that make a potentially dusty subject utterly compelling ... he shows as judicious a sense of imagery as he has of more technical description ... a fine primer -- Archie Bland ―
Independent on Sunday Published On: 2010-10-31

A lively history of fonts, from the first moveable letters used by Johannes Gutenberg in the 1440s to the latest cutting edge typefaces ... lavishly and imaginatively illustrated ... a joy to look at as well as to read ... encapsulates the romance and magical possibilities of type. -- Anna Carey ―
Sunday Business Post Published On: 2010-10-17

Chatty, anecdotal ... illuminates even a walk to the shops ―
Sunday Times Published On: 2010-11-07

Superb ... it is a fascinating and funny book that delves into the history and oddities of typefaces throughout the ages ... it's full of weird and wonderful stories. -- Doug Johnstone ―
Big Issue Published On: 2010-11-01

A gift for aesthetes and arty types ... funny and fascinating -- Bea Hodgkin ―
Easy Living Published On: 2010-12-01

Just My Type is a font fanatic's dream -- Alison Flood ― Wired Magazine Published On: 2010-11-01

Garfield is extremely knowledgeable about type history while ignoring the politics and egos ... the tone is often funny and always entertaining ... thoroughly enjoyable. -- Steven Heller ―
Financial Times Published On: 2010-11-06

A delight from start to end ―
The Age, Australia Published On: 2010-11-06

A whistle-stop tour of fonts ... Garfield's book will open your eyes to the array of typefaces that demand our attention every day. -- Emma Hagestadt ―
Lady Published On: 2010-11-09

Punchy and entertaining overview of typography ... Garfield's intriguing book can send you online to look more deeply, typographically speaking into the character issue. -- Liam Stebbing ―
Irish Times Published On: 2010-11-13

Garfield has a track record of making odd subjects fascinating ... a weirdly addictive book. ―
Saga Published On: 2010-11-01

Engrossing ... I've long been a fan of Garfield's popular touch, but he also writes knowledgeably about the minutiae of printing and layout. The book is attractive too ... for this book's many pleasures he should, at least, have a typeface named after him. -- Nick Curtis ―
Evening Standard Published On: 2010-11-18

The most interesting and entertaining parts of the book are the glimpses into the strange internet world of type fanaticism. -- Sebastian Carter ―
TLS Published On: 2010-11-19

Equipped with both knowledge and a nimble way with words, Garfield is an entertaining and congenial guide to this ubiquitous but little-known world. -- Jeremy Lewis ―
Literary Review Published On: 2010-11-01

A quirky and informative study of fonts -- Anthony Horowitz ―
Sunday Telegraph Published On: 2010-11-28

Bouncy, well-informed and wittily designed ... an engaging book. -- Jonathan Glancey ―
Guardian Published On: 2010-12-04

There's a ton of fascinating stuff you never knew about fonts and thankfully Simon Garfield has stuck practically all of it in this friendly and informative book about the subject ... packed with nuggets that are way more relevant to your cool young life than you might realise ... riveting, and truly educational stuff. -- Stuart Hammond ―
Dazed and Confused Published On: 2010-12-01

Amusing and informative ...
Just My Type is an immensely refreshing offering from an author who is fascinated by his subject. Conveying the richness and the personality of typefaces with love and passion, this is an accessible and entertaining introduction to the world of lettering. -- Patrick Myles ― Blueprint Published On: 2010-12-01

Delightful ...
Just My Type is the kind of book that makes you look at the world differently, indeed, it can induce a mild obsessive compulsive disorder ... like a master sommelier, Garfield has a wonderful capacity to convery the little hints and barely registered associations which different fonts impart ... an ingenious book. -- Stuart Kelly ― Scotsman Published On: 2010-12-04

Accessible, informative and often amusing... Copiously illustrated, it's a painless way to develop an appreciation for the subject. -- Alastair Mabbott ―
Herald Published On: 2011-09-10

This is a smart, funny, accessible book that does for typography what Lynne Truss's best-selling
Eats, Shoots & Leaves did for punctuation: made it noticeable for people who had no idea they were interested in such things. ― New York Times

[A] lively romp through the history of fonts. Garfield's evocative prose entices us to see letters instead of just reading them ―
Publishers Weekly

Highly recommended to all, whether or not you feel predisposed to like this kind of thing! Eye-opening and mind-expanding! ―
Library Journal

Deliriously clever and entertaining. ―
Boston Globe

A witty and illuminating history of typography... As a writer who succeeds in re-interpreting arcane design-speak for a wider audience, Garfield is at his best when investigating the personal histories of designers... It is a book that opens our eyes afresh to the jostling array of "armour-plated" "balletic" "nuzzling" typefaces that demand our attention and appreciation... An unexpectedly engrossing read, this is a book that threatens to make font wonks of all of us. -- Emma Hagestadt ―
Independent Published On: 2011-09-23

Entertaining feast of fonts for graphic geeks and a humorous insight into the fonts dominating print today. ―
Times Published On: 2011-09-24

Every so often someone writes a book about an obscure subject and uses it to illuminate the rest of the world... this is one of the best. -- William Leith ―
Evening Standard Published On: 2011-09-29

After being walked through these stories, it's difficult to even look at a cereal packet in the same way again... This book won't just turn readers into avid font-spotters; it will also nudge them towards admiring the beauty of a single letter or a well-drawn ampersand. Garfield's... clear, lyrical prose is infectious, and sometimes as though the letters themselves were living things. -- Jessica Holland ―
Observer Published On: 2011-10-02

Descrizione del libro

Non-fiction Christmas bestseller. Radio 4 Book of the Week

Dettagli prodotto

  • Editore ‏ : ‎ Profile Books; Main edizione (22 settembre 2011)
  • Lingua ‏ : ‎ Inglese
  • Copertina flessibile ‏ : ‎ 352 pagine
  • ISBN-10 ‏ : ‎ 1846683025
  • ISBN-13 ‏ : ‎ 978-1846683022
  • Peso articolo ‏ : ‎ 1,05 Kilograms
  • Dimensioni ‏ : ‎ 12.8 x 2.6 x 19.2 cm
  • Recensioni dei clienti:
    4,5 4,5 su 5 stelle 719 voti

Informazioni sull'autore

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Simon Garfield
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Recensioni clienti

4,5 su 5 stelle
4,5 su 5
719 valutazioni globali

Recensioni migliori da Italia

Recensito in Italia il 28 marzo 2024
Questo libro ti porta davvero in un viaggio nel Paese delle Meraviglie della tipografia. È educativo, sorprendente, pieno di umorismo e un modo davvero brillante e rinfrescante per conoscere la tipografia e la sua storia. Bram van den Boom
Recensito in Italia il 25 marzo 2020
Il libro è molto bello, è utile per capire l'importanza del tipo di font che si utilizza, ma allo stesso tempo è divertente, racconta il tutto tramite aneddoti e storie reali dietro alla nascita dei caratteri.
Recensito in Italia il 18 marzo 2013
Un buon racconto sulla storia dei caratteri tipografici e, in parallelo, del graphic design.
Anedottico e divertente.
Più interessante la parte storica,
meno interessante il racconto del contemporaneo.
Recensito in Italia il 21 marzo 2016
Non ho ancora finito di leggerlo, ma mi sta piacendo. Se uno vuole conoscere l'origine e curiosità sui font che usa ogni giorno, diventa quasi obbligatorio!
Recensito in Italia il 17 ottobre 2012
Per gli amanti della tipografia è semplicemente un MUST! L'inglese è molto semplice e comprensibile anche a un non madrelingua
Una persona l'ha trovato utile
Segnala
Recensito in Italia il 29 aprile 2019
bellissimo e ottimo prodotto!

Le recensioni migliori da altri paesi

Traduci tutte le recensioni in Italiano
Chris Taylor
5,0 su 5 stelle Excellent romp through typography
Recensito in Canada il 5 febbraio 2021
This is a great book with a wide variety of information on typography. A fun and easy read.
Ines Tesch
5,0 su 5 stelle Sehr schnelle Lieferung, Danke
Recensito in Germania il 4 agosto 2022
Alles in Ordnung
Alan Rodriguez Gonzalez
5,0 su 5 stelle Fundamental para todo aquél afiliado a las artes o al diseño.
Recensito in Messico il 22 dicembre 2019
Las palabras están en todos lados. No se puede vivir sin ellas, al ser una extensión natural del lenguaje. Pero, ¿cuántas veces se detiene uno a pensar en el tipo de letra que vemos en las palabras? Para el ojo inexperto, como dice el libro, todas las letras se parecen. Pero hay una gran historia detrás de cada letra, que se remonta hasta la invención de la imprenta. El autor nos lleva en un viaje que si bien probablemente no es para todos, aquél que guste de la historia, el arte o el diseño seguramente apreciará bastante.
Mrs. C
5,0 su 5 stelle Fascinating but possibly of limited interest
Recensito nel Regno Unito il 22 settembre 2019
As a graphic artist who completed an apprenticeship during pre-Mac days and retired around the time the MacBook Air was launched I loved it. I found it full of memories and trade in-jokes as I was taken back to the days when paste-up had nothing to do with decorating and enlarging a title or reducing the company logo a little involved an entire darkroom full of equipment, as well as understanding which dpi halftone screen will work best and how to adjust the OHP Camera exposure to compensate (followed later by a certain amount of Cow-Gum).

Anyway, back to reality... today’s Graphic Designers – whatever was wrong with plain old graphic artist (without needing capital letters no matter where the words fell in a sentence) as a job title I’ll never know – will still enjoy the book, although some of the nuances of old may be lost on them.

I find it hard to imagine anyone without some professional involvement with typography would find it quite such a good read as I did, but if one has a serious interest in books and writing in general, or just wanting to read from curiosity, I think it will be just as easily accessible and if should be interesting to varying degrees.

The way the writer brings this rather humourous observation of historical views on type up to date is beautifully articulated and full of insightful descriptions and ideas on typefaces and their usage is really worth reading.

In case anyone is interested, I read this book from the point of view of one lucky enough to have seen a massive technological change in graphic art. I have added below a few of my own memories of working with type in the hope it may encourage more people to read this absolute delight of a book. Please just ignore the ramblings of an old git if you think I’ve gone too far…

I remembered many, many painful repetitions of Palace Script Letraset invitations to weddings or funerals (mostly) until I at last got the spacing correct and the baseline perfect. Then after mastering that, learning to use our wonderous IBM typesetting machine was a joy – it was so amazing… it could even store the galleys onto thin plastic cards that were about the size of the time-cards with which we clocked in and out, being monitored every second of our working days. But, oh, what excitement when I was finally presented, in a small manilla box and nestling inside amongst soft tissue paper, I found the 7pt Times medium golfball head I had been asking for for so long! I needed it join the 8pt, 10pt and 11pt golfballs (each size in light, medium *and* bold versions), it stayed with me for months! I thought myself very lucky because we had the same fount range – yes, that was how I was taught to spell it at the time – in Helvetica too!

Contrasting this ‘modern’ section of the art room were the sights, sounds and smells of long ago... the cabinets of seemingly ancient and mysterious bits of metal that only the oldest member of staff, past retirement age but the only one who knew what to do with it, and the terrifying, noisy, hot Linotype metal type casting machine growling in the corner as it prepared the type for the ancient Heidelberg letterpress.

I feel privileged to have been part of the last tradesmen to experience such a massive change in print technology. One of very few to have been taught to use the AppleMac SE (with a 5” square, black and white screen and I think I’m right in saying it had a 128k hard drive and 500k floppy discs), by the original team of instructors from America, who had to accompany the first sales team bringing them to the midlands in 1985 as there was nobody in the UK with experience to teach us early-adopters at that time.

By the way, I might not be as old as you think… I’m 51 now and my 17yr old nephew, himself recently having commenced an apprenticeship in computer engineering, thinks it’s cool to have an aunty who was one of the first to take on the Apple-Mac DTP system (as it was then known) in the UK.
13 persone l'hanno trovato utile
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5,0 su 5 stelle it arrived in excellent condition. I would not have been able to ...
Recensito in India il 23 gennaio 2017
Though it was listed as a used book, it arrived in excellent condition. I would not have been able to make out the difference even if was sold as a new book.
The book, in itself, is the best work on typography I have read. The author's style of writing is easy going while keeping the reader interested at the same time.