EUR 259,76
  • Tutti i prezzi includono l'IVA.
Disponibilità: solo 1 -- ordina subito (ulteriori in arrivo).
Venduto e spedito da Amazon. Confezione regalo disponibile.
Ne hai uno da vendere?
Passa al retro Passa al fronte
Ascolta Riproduzione in corso... In pausa   Stai ascoltando un campione dell'edizione audio udibile.
Maggiori informazioni
Visualizza tutte le 2 immagini

Marketing Management (Inglese) Copertina rigida – 30 dic 2014

5.0 su 5 stelle 1 recensione cliente

Visualizza tutti i 2 formati e le edizioni Nascondi altri formati ed edizioni
Prezzo Amazon
Nuovo a partire da Usato da
Copertina rigida
EUR 259,76
EUR 66,65 EUR 47,69
Nota: Questo articolo può essere consegnato in un punto di ritiro. Dettagli
Ritira il tuo ordine dove e quando preferisci.
  • Scegli tra gli oltre 8.500 punti di ritiro in Italia
  • I clienti Prime beneficiano di consegne illimitate presso i punti di ritiro senza costi aggiuntivi
Come inviare un ordine presso un punto di ritiro Amazon.
  1. Trova il tuo punto di ritiro preferito ed aggiungilo alla tua rubrica degli indirizzi
  2. Indica il punto di ritiro in cui vuoi ricevere il tuo ordine nella pagina di conferma d’ordine
Maggiori informazioni
click to open popover

Quali altri articoli acquistano i clienti, dopo aver visualizzato questo articolo?

Descrizione prodotto

L'autore

Philip Kotler is one of the world’s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

 

Dr. Kotler is the coauthor of Principles of Marketing and Marketing: An Introduction. His Strategic Marketing for Nonprofit Organizations, now in its seventh edition, is the best seller in that specialized area. Dr. Kotler’s other books include Marketing Models; The New Competition; Marketing Professional Services; Strategic Marketing for Educational Institutions; Marketing for Health Care Organizations; Marketing Congregations; High Visibility; Social Marketing; Marketing Places; The Marketing of Nations; Marketing for Hospitality and Tourism; Standing Room Only—Strategies for Marketing the Performing Arts; Museum Strategy and Marketing; Marketing Moves; Kotler on Marketing; Lateral Marketing; Winning at Innovation; Ten Deadly Marketing Sins; Chaotics; Marketing Your Way to Growth; Winning Global Markets; and Corporate Social Responsibility.

 

In addition, he has published more than 150 articles in leading journals, including the Harvard Business Review, Sloan Management Review, Business Horizons, California Management Review, the Journal of Marketing, the Journal of Marketing Research, Management Science, the Journal of Business Strategy, and Futurist. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article published in the Journal of Marketing.

 

Professor Kotler was the first recipient of the American Marketing Association’s (AMA) Distinguished Marketing Educator Award (1985). The European Association of Marketing Consultants and Sales Trainers awarded him their Prize for Marketing Excellence. He was chosen as the Leader in Marketing Thought by the Academic Members of the AMA in a 1975 survey. He also received the 1978 Paul Converse Award of the AMA, honoring his original contribution to marketing. In 1995, the Sales and Marketing Executives International (SMEI) named him Marketer of the Year. In 2002, Professor Kotler received the Distinguished Educator Award from the Academy of Marketing Science. In 2013, he received the William L. Wilkie “Marketing for a Better World” Award and subsequently received the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.In 2014, he was inducted in the Marketing Hall of Fame.

 

He has received honorary doctoral degrees from Stockholm University, the University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the Budapest School of Economic Science and Public Administration, the University of Economics and Business Administration in Vienna, and Plekhanov Russian Academy of Economics.

Professor Kotler has been a consultant to many major U.S. and foreign companies, including IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, SAS Airlines, Michelin, and others in the areas of marketing strategy and planning, marketing organization, and international marketing.

He has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He was a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the Advisory Board of the Drucker Foundation. He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing to many companies about global marketing opportunities.

 

Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics.

 

Previously, Professor Keller was on the faculty at Stanford University, where he also served as the head of the marketing group. Additionally, he has been on the faculty at the University of California at Berkeley and the University of North Carolina at Chapel Hill, has been a visiting professor at Duke University and the Australian Graduate School of Management, and has two years of industry experience as Marketing Consultant for Bank of America.

 

Professor Keller's general area of expertise lies in marketing strategy and planning and branding. His specific research interest is in how understanding theories and concepts related to consumer behavior can improve marketing strategies. His research has been published in three of the major marketing journals: the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. He also has served on the Editorial Review Boards of those journals. With more than 90 published papers, his research has been widely cited and has received numerous awards.

 

Actively involved with industry, he has worked on a host of different types of marketing projects. He has served as a consultant and advisor to marketers for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and Samsung. Additional brand consulting activities have been with other top companies such as Allstate, Beiersdorf (Nivea), BlueCross BlueShield, Campbell, Colgate, Eli Lilly, ExxonMobil, General Mills, GfK, Goodyear, Hasbro, Intuit, Johnson & Johnson, Kodak, L.L.Bean, Mayo Clinic, MTV, Nordstrom, Ocean Spray, Red Hat, SAB Miller, Shell Oil, Starbucks, Unilever, and Young & Rubicam. He has also served as an academic trustee for the Marketing Science Institute and is serving as their Executive Director from July 1, 2013, to July 1, 2015.

 

A popular and highly sought-after speaker, he has made speeches and conducted marketing seminars to top executives in a variety of forums. Some of his senior management and marketing training clients have included include such diverse business organizations as Cisco, Coca-Cola, Deutsche Telekom, ExxonMobil, GE, Google, IBM, Macy’s, Microsoft, Nestle, Novartis, Pepsico, SC Johnson and Wyeth. He has lectured all over the world, from Seoul to Johannesburg, from Sydney to Stockholm, and from Sao Paulo to Mumbai. He has served as keynote speaker at conferences with hundreds to thousands of participants.

 

Professor Keller is currently conducting a variety of studies that address strategies to build, measure, and manage brand equity. His textbook on those subjects, Strategic Brand Management, in its fourth edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.”

 

An avid sports, music, and film enthusiast, in his so-called spare time, he has helped to manage and market, as well as serve as executive producer for, one of Australia’s great rock-and-roll treasures, The Church, as well as American power-pop legends Tommy Keene and Dwight Twilley. He also serves on the Board of Directors for The Doug Flutie, Jr. Foundation for Autism, the Lebanon Opera House, and the Montshire Museum of Science. Professor Keller lives in Etna, NH, with his wife, Punam (also a Tuck marketing professor), and his two daughters, Carolyn and Allison.

 

Non è necessario possedere un dispositivo Kindle. Scarica una delle app Kindle gratuite per iniziare a leggere i libri Kindle sul tuo smartphone, tablet e computer.

  • Apple
  • Android
  • Windows Phone

Per scaricare una app gratuita, inserisci il numero di cellulare.



Dettagli prodotto

  • Copertina rigida: 692 pagine
  • Editore: Prentice Hall College Div; 15 edizione (30 dicembre 2014)
  • Collana: Marketing Management
  • Lingua: Inglese
  • ISBN-10: 0133856461
  • ISBN-13: 978-0133856460
  • Peso di spedizione: 1,5 Kg
  • Media recensioni: 5.0 su 5 stelle 1 recensione cliente
  • Posizione nella classifica Bestseller di Amazon: n. 295.613 in Libri in altre lingue (Visualizza i Top 100 nella categoria Libri in altre lingue)
  • Visualizza indice completo
  • Garanzia e recesso: Se vuoi restituire un prodotto entro 30 giorni dal ricevimento perché hai cambiato idea, consulta la nostra pagina d'aiuto sul Diritto di Recesso. Se hai ricevuto un prodotto difettoso o danneggiato consulta la nostra pagina d'aiuto sulla Garanzia Legale. Per informazioni specifiche sugli acquisti effettuati su Marketplace consultaMaggiori informazioni la nostra pagina d'aiuto su Resi e rimborsi per articoli Marketplace.

    Hai trovato questo prodotto a un prezzo più basso?
    Se sei un venditore per questo prodotto, desideri suggerire aggiornamenti tramite il supporto venditore?


Recensioni clienti

5,0 su 5 stelle
Condividi i tuoi pensieri con altri clienti
Vedi tutte le 1 recensioni cliente

Principali recensioni dei clienti

il 1 gennaio 2017
Formato: Formato Kindle
0Commento|Ti è stata utile questa recensione?NoSegnala un abuso

Le recensioni clienti più utili su Amazon.com

Amazon.com: 3,9 su 5 stelle 178 recensioni
4 persone l'hanno trovato utile.
4,0 su 5 stelleI rented this book for an MBA class I took ...
il 20 giugno 2016 - Pubblicato su Amazon.com
Acquisto verificato
2 persone l'hanno trovato utile.
2,0 su 5 stelleHad the font been clearer I would have enjoyed it more because the case studies were very informative
il 29 dicembre 2016 - Pubblicato su Amazon.com
Acquisto verificato
2 persone l'hanno trovato utile.
5,0 su 5 stelleBeautiful book! Came in shiny and brand new in ...
il 30 giugno 2016 - Pubblicato su Amazon.com
Acquisto verificato
2,0 su 5 stelleI've found that not much in this book is useful. The text does not teach you any techniques ...
il 20 ottobre 2017 - Pubblicato su Amazon.com
Acquisto verificato
3,0 su 5 stelleTake out all of the company spotlights and it's a decent book.
il 24 giugno 2017 - Pubblicato su Amazon.com
Acquisto verificato
Desideri scoprire altri prodotti? Per ulteriori informazioni, consulta questa pagina: film ragazzi

Dove è il mio ordine?

Spedizioni e resi

Hai bisogno di aiuto?