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Marketing Management (Inglese) Copertina rigida – 30 dic 2014

3.8 su 5 stelle 4 recensioni clienti

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Marketing Management, Global Edition
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Descrizione prodotto

L'autore

Philip Kotler is one of the world’s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

 

Dr. Kotler is the coauthor of Principles of Marketing and Marketing: An Introduction. His Strategic Marketing for Nonprofit Organizations, now in its seventh edition, is the best seller in that specialized area. Dr. Kotler’s other books include Marketing Models; The New Competition; Marketing Professional Services; Strategic Marketing for Educational Institutions; Marketing for Health Care Organizations; Marketing Congregations; High Visibility; Social Marketing; Marketing Places; The Marketing of Nations; Marketing for Hospitality and Tourism; Standing Room Only—Strategies for Marketing the Performing Arts; Museum Strategy and Marketing; Marketing Moves; Kotler on Marketing; Lateral Marketing; Winning at Innovation; Ten Deadly Marketing Sins; Chaotics; Marketing Your Way to Growth; Winning Global Markets; and Corporate Social Responsibility.

 

In addition, he has published more than 150 articles in leading journals, including the Harvard Business Review, Sloan Management Review, Business Horizons, California Management Review, the Journal of Marketing, the Journal of Marketing Research, Management Science, the Journal of Business Strategy, and Futurist. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article published in the Journal of Marketing.

 

Professor Kotler was the first recipient of the American Marketing Association’s (AMA) Distinguished Marketing Educator Award (1985). The European Association of Marketing Consultants and Sales Trainers awarded him their Prize for Marketing Excellence. He was chosen as the Leader in Marketing Thought by the Academic Members of the AMA in a 1975 survey. He also received the 1978 Paul Converse Award of the AMA, honoring his original contribution to marketing. In 1995, the Sales and Marketing Executives International (SMEI) named him Marketer of the Year. In 2002, Professor Kotler received the Distinguished Educator Award from the Academy of Marketing Science. In 2013, he received the William L. Wilkie “Marketing for a Better World” Award and subsequently received the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.In 2014, he was inducted in the Marketing Hall of Fame.

 

He has received honorary doctoral degrees from Stockholm University, the University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the Budapest School of Economic Science and Public Administration, the University of Economics and Business Administration in Vienna, and Plekhanov Russian Academy of Economics.

Professor Kotler has been a consultant to many major U.S. and foreign companies, including IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, SAS Airlines, Michelin, and others in the areas of marketing strategy and planning, marketing organization, and international marketing.

He has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He was a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the Advisory Board of the Drucker Foundation. He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing to many companies about global marketing opportunities.

 

Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics.

 

Previously, Professor Keller was on the faculty at Stanford University, where he also served as the head of the marketing group. Additionally, he has been on the faculty at the University of California at Berkeley and the University of North Carolina at Chapel Hill, has been a visiting professor at Duke University and the Australian Graduate School of Management, and has two years of industry experience as Marketing Consultant for Bank of America.

 

Professor Keller's general area of expertise lies in marketing strategy and planning and branding. His specific research interest is in how understanding theories and concepts related to consumer behavior can improve marketing strategies. His research has been published in three of the major marketing journals: the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. He also has served on the Editorial Review Boards of those journals. With more than 90 published papers, his research has been widely cited and has received numerous awards.

 

Actively involved with industry, he has worked on a host of different types of marketing projects. He has served as a consultant and advisor to marketers for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and Samsung. Additional brand consulting activities have been with other top companies such as Allstate, Beiersdorf (Nivea), BlueCross BlueShield, Campbell, Colgate, Eli Lilly, ExxonMobil, General Mills, GfK, Goodyear, Hasbro, Intuit, Johnson & Johnson, Kodak, L.L.Bean, Mayo Clinic, MTV, Nordstrom, Ocean Spray, Red Hat, SAB Miller, Shell Oil, Starbucks, Unilever, and Young & Rubicam. He has also served as an academic trustee for the Marketing Science Institute and is serving as their Executive Director from July 1, 2013, to July 1, 2015.

 

A popular and highly sought-after speaker, he has made speeches and conducted marketing seminars to top executives in a variety of forums. Some of his senior management and marketing training clients have included include such diverse business organizations as Cisco, Coca-Cola, Deutsche Telekom, ExxonMobil, GE, Google, IBM, Macy’s, Microsoft, Nestle, Novartis, Pepsico, SC Johnson and Wyeth. He has lectured all over the world, from Seoul to Johannesburg, from Sydney to Stockholm, and from Sao Paulo to Mumbai. He has served as keynote speaker at conferences with hundreds to thousands of participants.

 

Professor Keller is currently conducting a variety of studies that address strategies to build, measure, and manage brand equity. His textbook on those subjects, Strategic Brand Management, in its fourth edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.”

 

An avid sports, music, and film enthusiast, in his so-called spare time, he has helped to manage and market, as well as serve as executive producer for, one of Australia’s great rock-and-roll treasures, The Church, as well as American power-pop legends Tommy Keene and Dwight Twilley. He also serves on the Board of Directors for The Doug Flutie, Jr. Foundation for Autism, the Lebanon Opera House, and the Montshire Museum of Science. Professor Keller lives in Etna, NH, with his wife, Punam (also a Tuck marketing professor), and his two daughters, Carolyn and Allison.

 

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Dettagli prodotto

  • Copertina rigida: 692 pagine
  • Editore: Prentice Hall College Div; 15 edizione (30 dicembre 2014)
  • Collana: Marketing Management
  • Lingua: Inglese
  • ISBN-10: 0133856461
  • ISBN-13: 978-0133856460
  • Peso di spedizione: 1,5 Kg
  • Media recensioni: 3.8 su 5 stelle  Visualizza tutte le recensioni (4 recensioni clienti)
  • Posizione nella classifica Bestseller di Amazon: n. 360.030 in Libri in altre lingue (Visualizza i Top 100 nella categoria Libri in altre lingue)
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Recensioni clienti

3.8 su 5 stelle
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Principali recensioni dei clienti

Formato: Copertina flessibile Acquisto verificato
This book is a must have for every person interested or working in the field of marketing and sales, it's essential.
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Formato: Copertina flessibile Acquisto verificato
It was not the right edition. The picture is not contractual. The date between I order and receive the product was long ( more than a month) and the deadline was not the good one ( I should receive it the 5th of November and received it in October). Also my address was wrong so I was difficult for the employees of the post to find my house. I DON'T recommend this buyer.
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Formato: Copertina flessibile Acquisto verificato
Il libro è davvero fatto bene, sia nella forma di esposizione sia nei contenuti. Tabelle, riepiloghi e approfondimenti aiutano a focalizzare gli argomenti, ed i temi trattati sono attuali e molto interessanti.
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Formato: Formato Kindle
Good book, clear and full of examples and table of contents! I bought the kindle version (be careful that it works only in some of kindl's devices).
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Le recensioni clienti più utili su Amazon.com (beta) (Potrebbero essere presenti recensioni del programma "Early Reviewer Rewards")

Amazon.com: 4.0 su 5 stelle 86 recensioni
7 di 7 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle An EXCELLENT alternative to the hard cover 18 agosto 2016
Di Allison Abbey - Pubblicato su Amazon.com
Formato: Copertina flessibile Acquisto verificato
I purchased this book as a cheaper option to the hard cover. The information inside was identical and I was able to complete the assignments and follow along in class. I find paperback books easier to carry to and from class, so this was a great option for me. The pictures are in color, and the print is more than large enough to read. The paper quality is nice, and it is not too thin or brittle. I used this book for approximately 12 weeks during the summer semester of 2016 and it did not wear and tear. It was also easy to put post-its with notes inside and highlighter did not smear across the page. This is a very well written book and contains a great deal of relevant information about marketing. It is a good high level view for someone who has not been exposed to the field before. The index is separated into different sections including name, company, brand and organization. I found this especially helpful when I was writing essays assigned by my professor. There is also a very comprehensive glossary and easily searchable Table of Contents and includes a "Brief Contents" and "Contents" section that provided either a quick view of the pages or something more in depth depending on what you needed. I would recommend this to anyone interested in the marketing field.
4 di 4 persone hanno trovato utile la seguente recensione
1.0 su 5 stelle Dont get this version if you are in the U.S. 28 gennaio 2017
Di Daniel Kimes - Pubblicato su Amazon.com
Acquisto verificato
I chose to purchase this version because the paperback version was described to be the same text and it was only 10$ more than the hard cover rental. I discovered despite both being the 15th edition, the text is not the same. The case study at the end of CH2 in the US version are CISCO and Intel and in this version they are Emirates and Electrolux. Needless to say, I am shipping it back for the US Version. Don't know how many other differences there are. Also there are multiple statements both on the cover and in the preface stating this book is not supposed to be distributed outside the Indian subcontinent.
3 di 3 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle I rented this book for an MBA class I took ... 20 giugno 2016
Di Regina Davis - Pubblicato su Amazon.com
Formato: Copertina rigida Acquisto verificato
I rented this book for an MBA class I took in this Spring. I have to say that this book is really well-written and engaging (something that can be difficult to find in a textbook). The chapters in the book tended to be very long, but since the content and voice was interesting, I did not mind. What was also helpful were the real-life company examples spread throughout the entire book.
2 di 2 persone hanno trovato utile la seguente recensione
2.0 su 5 stelle Had the font been clearer I would have enjoyed it more because the case studies were very informative 29 dicembre 2016
Di Kacey P - Pubblicato su Amazon.com
Formato: Copertina rigida Acquisto verificato
The book I received must have been printed wrong as it was not the same as others in my class. The font was unclear and the page numbers where inside the pages near the spine making it impossible to find what page to go to. Had the font been clearer I would have enjoyed it more because the case studies were very informative.
2 di 2 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle Beautiful book! Came in shiny and brand new in ... 30 giugno 2016
Di Aubrey - Pubblicato su Amazon.com
Acquisto verificato
Beautiful book! Came in shiny and brand new in only two days. I was very pleased to see the book sealed in plastic so I know it had definitely never been opened. It costs quite a bit of money, but it came exactly as promised. Very pleased!