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"Madhavan Ramanujam is to monetization strategy what Bob Marley is to reggae music. You must read this book." --Bill Gurley, Board member of Uber and General Partner at Benchmark
Dalla seconda/terza di copertina
Businesses need to innovate to survive, yet the failure rate for innovation is shockingly high. Nearly three out of four new products or services miss their revenue and profit goals - or fail entirely. Companies embark on the long and costly journey of product development hoping they'll make money on their innovations, but not knowing if they will.
It doesn't have to be that way.
This book lays out nine rules for monetizing innovations, built on the lessons Simon-Kucher & Partners has learned through conducting more than 10,000 projects on behalf of companies around the world. This deep body of knowledge allows the authors to identify issues and solutions in new product monetization. For example, while most of us believe that there are many reasons why new products might fail, Monetizing Innovation reveals that failures fall into four diagnosable categories: Feature Shocks, Minivations, Hidden Gems, and Undeads - and that each is easily preventable.
Case studies showcase how some of the world's most innovative companies like Uber, Porsche, LinkedIn, Dräger, Optimizely, and Swarovski have used principles outlined in this book.
A direct challenge to the standard "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Companies must rethink the innovation practices that have cost countless billions of dollars. Monetizing Innovation presents a new way forward. Find out what customers value and how much they are willing to pay. Design the product around the price, and the results will surprise you.
More information: http://www.monetizinginnovation.com
Un libro che mi è piaciuto veramente molto. Affronta il tema dell'innovazione da una prospettiva nuova, quella della capacità di monetizzarla correttamente. Si parla di prezzo ma si approfondisce molto altro riguardo il valore di un prodotto per il cliente e le strategie per catturarlo. Lo consiglio a chiunque dirige una azienda o governa lo sviluppo di nuovi prodotti.
5,0 su 5 stelleGreat playbook with actionable advice
DaAmazonRevieweril 10 novembre 2016 - Pubblicato su Amazon.com
This book does a great job of blending theory with practice and lots of case studies - from the Porsche Cayenne to Optimizely and a paper mill. Yes most people realize that pricing has a big impact on profitability. The insight from this book was how to use pricing data BEFORE building the product so you invest only in the product features that your customers will actually pay for.
5,0 su 5 stelleA must for silicon valley product managers
DaMargoil 15 novembre 2016 - Pubblicato su Amazon.com
I've led a number of product teams in Silicon Valley over the past two decades. My products are used by hundreds of millions of people globally. I'm often asked by new product managers for book recommendations to help them master the craft. Madahavan's book "Monetization Innivation" is on the shortlist. Read it.
5,0 su 5 stelleAccessible and actionable book on the complicated topic of pricing
DaG. Cohenil 3 febbraio 2017 - Pubblicato su Amazon.com
Fantastic book that takes the complicated topic of pricing and makes it accessible and actionable to anyone on any budget. Couldn't agree more on the authors main point that pricing needs to be part of the upfront product discovery research and not an afterthought after the product has been built. If all product teams followed the authors advice, a lot more products would achieve their business cases.
DaMark Stivingil 24 dicembre 2016 - Pubblicato su Amazon.com
Formato: Formato Kindle|Acquisto verificato
Monetizing Innovation is way more than a pricing book.
As an instructor for Pragmatic Marketing I teach companies how to innovate. As a pricing expert I teach and coach companies on pricing concepts. Madhavan has done a fantastic job at combining both of these topics.
Sure, after you have an innovation you have to price it. But the real magic is creating the innovation that buyers would be willing to pay for.
I especially like the examples he sprinkles throughout his book. I highly recommend this book to anybody who is trying to create new products.
DaAnthony Steenil 9 settembre 2016 - Pubblicato su Amazon.com
I work in the land of "Feature Shock"....San Francisco. Everybody walks around thinking that the customer has no idea what they want and what they will pay for. They talk about Henry Ford and "building faster horses". Henry would've only built faster horses if he didn't do a good job of asking "why" they wanted faster horses.
My background is in psychology, sales, and marketing so I find the idea of behavioral pricing fascinating. Imagine being able to find out out you can charge 10% more with only a 5% drop in demand. Big win, and it didn't cost you anything other than getting to know you're customer better.
I loved the book because it is practical, and is guided by creating value for customers, and increasing your chances of succeeding and creating economic profits.
Good book for Product Marketers, Growth, PM and CEO
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