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Net Promoter - Implement the System: Advice and experience from leading practitioners (Customer Strategy Book 2) (English Edition) di [FitzGerald, Maurice]
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Descrizione prodotto

Sinossi

The Net Promoter System is the most popular improvement system on the planet


Here's why: It is easy to understand, and you can learn from those who have done it before.


You know your company can perform better. You want to make it happen. And fast. Your colleagues and friends seem to have great suggestions. You have lots of ideas. Too many ideas. Which ones will make a difference? The customer research you're getting is just not delivering the goods. There are lots of improvement methods out there. Too many. You need a better solution, one that's as credible as it is simple – You need NPS.

A charming but worried colleague...


I remember this one colleague, a woman whose many charms could slay most men. But after a particular marketing meeting she was visibly very distressed. "We had measurements on all these factors," she told me, "but the CEO blew me out of the water." "Convince me," he had apparently said to her, "that any of your 40 or so scales actually matter to our largest customers." Without NPS she had started from the wrong place, and was lucky to keep her job.

"I get it," a CEO at a different firm told me about NPS. "Finally, there's one figure that tells me what I really need to know – are we about to grab their customers, or are they about to come for ours?"

NPS is easy to understand and explain


The Net Promoter System is the most widely adopted measurement and improvement system on the planet. There is a reason. The reason is its simplicity. It is simple to understand. It is simple to explain. Indeed, there is lots of information about NPS on the web and elsewhere. Too much information. Not enough practical advice.

I will help you to understand which methods work and which do not


Which implementation methods work? Which do not? How should you communicate and execute? How can you avoid mistakes others have made? How can you engage customers in your voyage and make them enthusiastic and loyal? How can you move them from saying they will recommend your company to actually doing so?

Great advice with great illustrations


Net Promoter - Implement the System answers these questions and many more. The advice has two great qualities: it is full of implementation stories from a recognized expert, and it is accompanied by entertaining drawings from a recognized artist. Maurice implemented NPS when he was VP of Customer Experience at HP and HPE Software. He also managed the largest NPS community on the internet for six months in 2017: The Net Promoter System Forum on LinkedIn with over 23,000 members. Maurice has been a frequent guest on Rob Markey’s Net Promoter System Podcast, with over 10,000 listeners.

Peter has a doctorate in cognitive psychology from Oxford, and has exposed his art in three countries. His illustrations make many points memorable, and his knowledge has helped work many principles of behavioral economics into the book.

So here you have it – 'Net Promoter: Implement the System' – a straightforward, very readable book. Ask yourself this question (punk*), why would you not want to read a book that could save your job and / or your firm? You are now just a click or two away from all this knowledge. You know what to do next. (Go ahead. Make my day.*)


*Dirty Harry, of course

Dettagli prodotto

  • Formato: Formato Kindle
  • Dimensioni file: 34984.0 KB
  • Lunghezza stampa: 249
  • Venduto da: Amazon Media EU S.à r.l.
  • Lingua: Inglese
  • ASIN: B06XP1K6XK
  • Da testo a voce: Abilitato
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  • Word Wise: Abilitato
  • Screen Reader: Supportato
  • Miglioramenti tipografici: Abilitato
  • Media recensioni: Recensisci per primo questo articolo
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Amazon.com: 5,0 su 5 stelle 4 recensioni
5,0 su 5 stelleIn-depth coverage of Net Promoter Score plus excellent real-life examples
il 8 maggio 2017 - Pubblicato su Amazon.com
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5,0 su 5 stelleGreat Insights on NPS
il 27 giugno 2017 - Pubblicato su Amazon.com
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5,0 su 5 stelleExcellent reading and compelling message to get things done !
il 24 giugno 2017 - Pubblicato su Amazon.com
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4,0 su 5 stelleFour Stars
il 20 ottobre 2017 - Pubblicato su Amazon.com
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5,0 su 5 stelleSuperb Customer Experience Book!
il 1 maggio 2017 - Pubblicato su Amazon.com
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