- Copertina flessibile: 147 pagine
- Editore: New Riders Pub; 1 edizione (23 dicembre 2008)
- Collana: Voices That Matter
- Lingua: Inglese
- ISBN-10: 0321603605
- ISBN-13: 978-0321603609
- Peso di spedizione: 227 g
- Media recensioni: 4.0 su 5 stelle Visualizza tutte le recensioni (1 recensione cliente)
- Posizione nella classifica Bestseller di Amazon:
- Visualizza indice completo
Neuro Web Design: What Makes Them Click? (Inglese) Copertina flessibile – 23 dic 2008
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Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
Susan Weinschenk has a Ph.D. in Psychology. For the past 30 years she has
been an industry leader, consultant, and expert in usability, interface, and web
design. Most recently she has been reviewing the research on the psychology of
persuasion and non-conscious decision-making and has been a keynote speaker
on this topic at conferences and for clients. Susan is a national and
international speaker for user experience and usability conferences, most
recently the keynote speaker for the Internet User Experience Conference in
Ann Arbor MI, and an invited speaker for the Usability Professionals
Association, just held in Baltimore MD. She has hundreds of clients, mainly in
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Principali recensioni dei clienti
Anyway, here you'll find nothing new: just best practices and some notes that will help you to explain in a better way some obvius things (like... "this is because of the research by XY in 1999..." and even the worst boss will agree)
Le recensioni clienti più utili su Amazon.com (beta)
Dr. Weinschenk also employs a skillful use of citation in her book. She'll explain a complex function of our minds, share the results of a compelling study and then talk about the implications of web design.
This book will provide value for anyone, from a usability pro to a novice. Highly recommended!
Overall the book is an easy read (132 pages of content) and makes some excellent points.
Should you get this book?
If you're just getting started with the psychological side of creating web sites, then YES!
On the other hand, if you've been reading the following books then it's basically a re-cap of the their content from the persepctive of creating a web site:
How We Decide
Influence: The Psychology of Persuasion (Collins Business Essentials)
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Made to Stick: Why Some Ideas Survive and Others Die
What I found lacking from the book was any mention or even acknowledgement of the "graphic design" side of creating web sites.
If you want to truly improve the performance of your web site you need to read books like Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition and Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads which complete the picture.
I gave it four stars instead of 5 was because the book (or at least my copy) was printed very cheaply. The pictures were black and white and grainy. The book is only about 130 pages that included big pictures. Copy could have been expanded upon. I was expecting more.
A lot of the things I already knew or had learned in another book, but it was nice to have the author pertain it to web design and design principles. For someone who is just a designer or web focused copy writer looking to dig into this persuasion world, this is a nice place to start. It gives a good overview of all the different aspects of persuasion design, like getting people to click a certain button or feel a certain way when designing a web page.
Some of these things designers may know instintivly, but it's good to have those instincts re-inforced by someone else. At only 16 bucks I would recommend a purchase unless you're really already deep into neuro-design or persuasion techniques.
If you're sort of new to the field like me, you'll enjoy the insight the author gives, though it is a quick read. I think there are only around 200 pages total, if that. She doesn't delve too deep into the topics either. I would have liked to have seen some more case studies perhaps and more detail on some of her research. Possible for a second book she could go more in depth, as it is now it's a great read, albeit a little short.
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