Rebrand your Mentality is a series of stories comprised of corporations and individuals on the road to success. Omar Jones provides a glimpse into his personal life and how he was able to reconstruct his brand’s DNA. This rebrand propelled him into a life that some would find unimaginable coming from the ghettos of Southside Chicago. This ebook provides insight into progressive corporations and those that chose not to rebrand which could ultimately lead to a company’s demise. As individuals it is important to understand our brand and how it impacts our day to day life. This ebook sheds light on the importance of building a strong brand and how it is never to late to rebrand your mentality.