Every day is the last day for many startups and companies. While there are many reasons for them to go out of business, failing to reach or influence and retain their market ranks high up on the list. It is often not for lack of trying, but for lack of understanding the basic elements needed to make sustainable growth a reality.
As a Digital Marketer in the high-tech industry, I have had the privilege of working with, and for, some of the most innovative companies in the world, both as an employee and as a consultant. I have worked on projects of all sizes, each needing its own strategy and methods to reach its unique target audiences and goals.
This book is a collection of my personal experiences, acquired knowledge, and insights as well as best practices for creating Digital Marketing strategies to reach your audience and improve your chances of converting them into loyal customers.
Gain valuable insights into the world of Digital Marketing, and learn how to build strategies for truly sustainable business growth. A great read for those interested in the field of Digital Marketing, marketers who want to expand their knowledge, business owners and entrepreneurs.
Your Digital Marketing Journey:
Part 1: The Online Marketing Ecosystem
Part 2: Crafting Your Marketing Strategy
Part 3: Finding Your Market
Part 4: Messaging and Marketing Materials
Part 5: How To Stick The Landing (Landing pages)
Part 6: Keeping Your Eye on the Prize
Part 7: From Plan To Execution
Part 8: Social Media as Part of the Online Strategy
Part 9: Content Marketing
Part 10: Mobile App Marketing
Part 11: Aiming for Growth