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Serious Play: How the World's Best Companies Simulate to Innovate (Inglese) Copertina rigida – 1 nov 1999

5.0 su 5 stelle 1 recensione cliente

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Descrizione prodotto


Michael D. Schrage is a research associate at the MIT Media Lab, A Merrill Lynch Forum Innovation Fellow and a columnist for Fortune magazine.

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Dettagli prodotto

  • Copertina rigida: 272 pagine
  • Editore: Harvard Business School Press; First Printing edizione (1 novembre 1999)
  • Lingua: Inglese
  • ISBN-10: 0875848141
  • ISBN-13: 978-0875848143
  • Peso di spedizione: 558 g
  • Media recensioni: 5.0 su 5 stelle  Visualizza tutte le recensioni (1 recensione cliente)
  • Posizione nella classifica Bestseller di Amazon: n. 159.312 in Libri in altre lingue (Visualizza i Top 100 nella categoria Libri in altre lingue)
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Formato: Copertina rigida Acquisto verificato
Libro ricevuto dopo pochi giorni dall'ordine, libro acquistato usato ma è in perfette condizioni. Sono molto soddisfatto. Non mi resta che leggerlo!
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Le recensioni clienti più utili su (beta) (Potrebbero essere presenti recensioni del programma "Early Reviewer Rewards") 4.0 su 5 stelle 23 recensioni
1 di 1 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle Knowing your process performance is important 9 agosto 2009
Di James William Martin - Pubblicato su
Formato: Copertina rigida Acquisto verificato
I highly recommend this book to anyone including busy executives. It is a very interesting and non-technical discussion of why organizations should embrace process quantification. It's been said that if a person can quantify their judgments; then they know what they are talking about. Too many people make judgments about their systems without having any understanding of how they operate since they have not done a careful study of process variables, their transformative mechanisms and the system's outputs. This is true regardless if the type of system. The authors discuss how some major organizations use models and simulation to understand and improve their processes to create a deeper understanding of how they operate.
37 di 39 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle This book changed how I think about simulation 18 novembre 1999
Di Michael P. Bean - Pubblicato su
Formato: Copertina rigida Acquisto verificato
This is one of the best books on simulation that I've read. Through many intriguing examples, Serious Play shows how simulation can accelerate and improve decision-making. The book explains how simulation can be a critical tool for strategic planning. Schrage frames simulation as an inclusive, primary business activity, instead of something exclusive, performed by experts in a back office.
I especially liked Schrage's recognition of spreadsheets as a simulation tool. In discussions on simulation, spreadsheets are usually ignored because they are seen as unsophisticated. Schrage shows how spreadsheet simulations made many of the financial innovations of the 80s and early 90s possible.
In addition to convincing readers that simulations are valuable, Schrage does a good job of introducing readers to how simulations can be implemented in business. The chapters near the end of the book on measuring the ROI of simulations and his brief user's guide provide some useful tools for those interested in using simulations and prototypes to improve decision-making.
12 di 14 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle Three years on, still a great book 16 settembre 2002
Di Andy Orrock - Pubblicato su
Formato: Copertina rigida Acquisto verificato
Here's the best review I can give Michael Schrage's "Serious Play": Three years on, it's consistently the first book I pull out of my bookshelf when I'm looking for ideas for presentations, thoughts on introducing new products or services, etc. His commentary on "mean-time-to-payback" is something that will stick with you for years. It's brilliant stuff, written in clear, concise terms. And, surprisingly, very little of it is dated. Unlike many books from that era, there's no .com or Enron fixation for the author to be embarrassed about. Schrage's examples are pulled from health care technology, animation, short, an eye-opening spectrum of ideas. I consider "Serious Play" one of my best purchases ever.
1 di 2 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle This is an awesome book and must have 9 giugno 2010
Di Amanda Sundaramoorthy - Pubblicato su
Formato: Copertina rigida Acquisto verificato
Already bought 2 copies and have been gifting my friends. Michael Schrage has changed my mind as i approach my Projects. Already i have been applying the 'Productive Waste' Concepts that he has been propounded.
Was listening to Tom Peters the other day and he mentioned that Serious Play is one of his all time best Business books. How True...? Get it...Read it...
Well done Michael Schrage....
20 di 22 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle Serious Play is Serious Fun 20 marzo 2000
Di Bernard De Koven - Pubblicato su
Formato: Copertina rigida
Prototypes, simulations, beta versions, these, according to author Michael Schrage, are the stuff of Serious Play.
Serious Play is a book that I found myself taking very seriously in deed. Its well-researched, highly readable pages gave me a framework for understanding so much of my own experiences, both in the development of games and the development of technography, that I found myself having genuinely serious fun reading and rereading this remarkably intelligent little book.
The subtitle, "how the world's best companies simulate to innovate," explains a great deal of the power of Schrage's vision. His is a deep, and firmly rooted understanding of the emergence of a key practice for doing business in the new economy. He draws his insights from Microsoft and Disney, Boeing and Shell, top design firms and winners of the America's Cup.
Designing games, I learned over and over again the value of a good prototype. No matter how clear my vision or how carefully sketched and documented the game might be, the only way I could successfully communicate the concept was by giving people something they could actually play with. At Ideal Toys, the toy and game designers worked next to the model making group. At Mattel Multimedia we had a whole division of people who spent their days creating storyboards or prototyping our ideas in Director. The more detailed and functional the prototype, the more successfully I was able to engage my programmers, my designers, my marketers, my bosses, my salespeople, and my audiences in the design and development of a truly innovative game.
"Prototypes," explains Schrage, "should turn customers, clients, colleagues and vendors into collaborators...That's why such invitations should emphasize play...errors can be captured before they become obstacles, serendipity becomes a colleague. The more flexible and dynamic the prototype, the more flexible and dynamic the play -- and the greater the opportunities for profitable innovation."
The efficacy of the outliner as a tool for supporting collaborative work can be explained by thinking of the dynamic outline itself as a prototyping tool. Every technography-enabled consultation has at its heart the goal of helping people play with their ideas.
Schrage quotes British management professor David Lane: "Rather than attempting to take the position 'I am an expert in techniques that will teach you about your business,' the consultant should offer a process in which the ideas of the team are brought out and examined in a clear and logical way."
Technography works because it gives people the chance to see their words on screen, and then to play with their ideas, to organize and reorganize, iterate and reiterate, until they are able to synthesize individual views into a coherent, well-structured vision.
When I first met Michael Schrage and demonstrated technography to him, he was so moved by the power of what he experienced that he wound up writing Shared Minds. Today, reading Serious Play, I find my own ideas "brought out and examined in a clear and logical way," and myself moved to a new and clearer perspective on my work. As Tom Peters says of Serious Play, it is "simply the best book on innovation I've ever read."