Many small businesses also not only lack the planning, systems, and skills to build, manage and grow an effective digital presence, but the planning, systems, and skills to outsource effectively. Consequently, most small businesses have an unmanageable and underutilized digital presence and end up becoming "hostages" of their technical and digital service providers.
In the "old" paradigm, small businesses outsource the technical and digital aspects of their business to website developers, web designers, and digital marketers, who then look after their digital management and digital marketing and deliver the business results.
To survive, grow, and remain competitive in the Digital Age, small businesses need more than help, support, and advice with areas like digital management and digital marketing. They need a 'hands on' person who works in their business and for their business, and who can manage their digital processes and do the work that they are too busy or lack the skills to do or outsource properly.
Small businesses need someone who will step into their business, get things actually done, and deliver the results they need. Small businesses need a Small Business Digital Manager. This is the new paradigm.
A Small Business Digital Manager (SBDM) provides small businesses with 'hands-on' services and delivers 'done for you' results. The services include understanding the needs of the business and developing a sound digital strategy and strategic plans, implementing effective systems to organize and document digital processes, and looking after their digital management, content creation, and digital marketing to help drive more traffic and leads to their website, improve their search engine rankings, and increase their sales conversions.
This seems like a tall order. Who will do all of this work for a small business? How can a small business afford a Small Business Digital Manager?
These are valid questions. This book does its best to try and answer these and provides a systematic approach and proven methods that anyone can use to help any small business get better results from their digital presence. I have spent over a decade helping small businesses get results using the same systems and methods described in this book.
The role of the Small Business Digital Manager (SBDM) represents an immense and untapped global opportunity for people to build a profitable and rewarding career helping small businesses get better results from their digital presence. A small business digital manager doesn't need technical expertise to excel in this role. Anyone looking for full-time, part-time, or flexible employment can become a successful SBDM: school leavers, students, stay-at-home, work-from-home, semi-retired, unemployed, professionals, consultants, contractors, freelancers, etc.
If you own or plan to start a small business and can't afford to employ someone to look after your digital management or digital marketing, this book will show you how to become the small business digital manager your business needs to get better results. If you are currently employed to help a small business with their marketing or website or looking for employment in the digital sector, the information and methods in this book will help you deliver better results, significantly improve your performance, and boost your value and contribution to any business that employs you.
Download "The Small Business Digital Manager" today to learn why small businesses need a Small Business Digital Manager and how you can build a profitable and rewarding career helping small businesses manage and grow their digital presence effectively.