Blanchard is demanding. He wont allow you to flip through this book, nod your head, and leave. If youre in, youre going to have to invest to get your rewards.
--Chris Brogan, president of Human Business Works
Social media isnt inexpensive; its different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. Its about time.
--Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you cant go wrong withSocial Media ROI.
--Geoff Livingston, author of Welcome to the Fifth Estateand Now Is Gone
Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.
--Kyle Lacy, principal at MindFrame (yourmindframe.com) and author ofBranding Yourself
Ladies and gentlemen, the social media code has officially been cracked. InSocial Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.
--Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation
If you know Olivier, you know he goes beyond the bullshit. He gets it. This book will put you in the mindset to successfully plan and achieve real business objectives with social media. Its a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.
--Brandon Prebynski, social media strategist
Use Social and Viral Technologies to Supercharge Your Customer Service!
Use this book to bring true business discipline to your social media program and align with your organizations goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them.Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in