- Copertina flessibile
- Editore: Numa Group, LLC (1601)
- Lingua: Inglese
- ISBN-10: 0615373968
- ISBN-13: 978-0615373966
- Peso di spedizione: 381 g
- Media recensioni: 3.3 su 5 stelle Visualizza tutte le recensioni (3 recensioni clienti)
- Posizione nella classifica Bestseller di Amazon: n. 406.794 in Libri (Visualizza i Top 100 nella categoria Libri)
Start Small, Stay Small: A Developer's Guide to Launching a Startup (Inglese)
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Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment. This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap. This book assumes: * You don't have $6M of investor funds sitting in your bank account * You're not going to relocate to the handful of startup hubs in the world * You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this. Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.
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Principali recensioni dei clienti
4 stelle e non 5 perché buona parte dei contenuti corrispondono a quelli presenti sul blog dell'autore Rob Walling [ ... ] tra l'altro scaricabili in formato PDF iscrivendosi alla sua mailing list
vorrei restituirlo ma non si trova il modo di contattare Amazon!
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Rob's book has totally changed that.
This book is an excellent resource for any developer who wants to start their own business. I feel like Rob was writing directly to me when he wrote this, as he answers my questions one at a time in order, and leaves me wondering nothing.
The book contains practical advice for planning your business, starting it, marketing it, and running with it post-launch. It also discusses what to do once you've grown your business (do you want to automate it? sell it?).
After reading Rob's book, I couldn't help but feel empowered. The practical, logical advice presented in this book is a great tool for any programmer who wants to start their own business. Follow these principles, use your skill set, and you can't go wrong.
Rob, if you're reading this, thanks for writing this book.
**Update**: Since writing this review wayyy back when I've done quite a lot. I've started 2 companies, both of which have been fairly successful -- the largest of which is OpenCNAM (https://www.opencnam.com/), a very popular API service for software developers. I've also written two books, edited two more (for real publishers), and done quite a lot of hacking in between. It's been more than 5 years since I wrote this original review, but this is still my favorite book.
Rob outlined what I believe to be some very fundamental ideas that anybody can put into practice immediately which will prove to be extremely valuable!
I think nowadays a lot of people believe they need a lot of money to start a business or prove a concept and this book turns that way of thinking completely on it's head. I'm guilty of thinking that way as I have been fascinated with watching shows like Shark Tank, the Profit and others that are very similar. Nowadays you hear about that big VC backed company on Tech Crunch and want to believe that that's the only way to get your startup off the ground. I even went to the extent of participating in an accelerator in the bay recently and while that was an amazing experience that taught me a lot, I've learned that getting an investment isn't the only way to get your company off the ground.
Since reading this book I've been able to test several ideas of my own (all within a month) for hardly any money (about $100) and am expecting to see a return on my investment very soon now.
Before this book I would built out an entire application (a very time consuming process) come to find out that it wouldn't work 6 months and several thousand dollars later.
This book has helped me avoid those pitfalls so I'm really glad I read it.
I HIGHLY recommend anybody looking to start an ecommerce, software, and even a traditional business read this book as a lot of the concepts still apply to traditional businesses.
The author explains in a convincing way why an Internet startup is not about coding but about founding a great niche, building a product that executes at a plateau and make it run automatically. And repeat this proces to be serial startup founder. Nr 1 lesson: Out-source your manual tasks to virtual assistants.
The book goes into depth, how to build sustainable traffic for your website and how to validate your businessplan before spending months building.
The book is written in a blog-like reader friendly style. Short paragraphs and without unneccessary fluff.
I have made many notes and plan on going back through this book a few times to squeeze out every idea and work it into my business plan(s).
And when I say the author has added the basics of marketing - it is distilled down to something actionable. This information is very similar to information that I personally have learned in those very expensive 4-day marketing workshops. Little things like dollarizing your product's worth / your time. Settings goals. Writing them down. And many other classic teachings condensed into something fun to read.
Add to that [solid marketing info] modern examples and tool referrences and you have a book that very current. Specific current online marketing techniques are reviewed. He even breaks down effective ways to design your website for maximum conversion.
If you're still not sure... Google the book's title and you will be able to download/sample the first chapter for free. That's what hooked me! Or save yourself the hassle and buy it now!
This book takes you through the process in a systematic approach. This is not a book on programming. Unlike many books that talk about theory, go off on tangents about specifics that are not applicable to your situation, or try to sell you the author’s product, this book shows you what to do to get the results you want.
After I purchased the book, I contacted Rob with some follow up questions and he quickly responded. Rob is not an author who writes to sell books, but rather a business developer who happened to write an excellent book explaining how he operates his businesses.
If you want to start an online business, but don't know where to start, this book is your 'start'.