You’ve got a brilliant business idea for a product or service. To move your idea from concept to reality, you need to acquire capital and start your own enterprise. There’s just one problem—you don’t know how to do that.
You could pursue a college degree in entrepreneurship, but time is money, and before you graduate, your competitors could be profiting from your idea. You’ll get quicker results by reading Start Your Startup Right, a comprehensive guide to commercializing your business idea.
Author and award-winning entrepreneur Gregory M. Coticchia, MBA, PC, brings over thirty years of experience to bear on the startup process. You’ll discover practical examples of what you should—and should not—do to get your new enterprise off the ground. You’ll also master business- and product-marketing strategies and learn the eight steps needed to attract customers and make sales. Along the way, you’ll read real-life examples illustrating the challenges and pitfalls of entrepreneurship.
Even if you’ve never taken a single business course, Start Your Startup Right will give you all the information you need to confidently launch your company and see your dreams transformed into a commercialized product, service, or business.