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The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career di [Hoffman, Reid, Casnocha, Ben]
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The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career Formato Kindle

3.7 su 5 stelle 3 recensioni clienti

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Lunghezza: 272 pagine Word Wise: Abilitato Miglioramenti tipografici: Abilitato
Scorri Pagina: Abilitato Lingua: Inglese

Descrizione prodotto


"Being an entrepreneur isn’t really about starting a business.  It’s a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you’re in ­ or want to be in ­ The Start-Up of You holds lessons for success."
-Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City

"Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact."
-Sheryl Sandberg, Chief Operating Officer, Facebook
"Forging a fulfilling career is one of the most important--and often, most difficult--challenges in building a happy life. The Start-Up of You is crammed with insights and strategies to help each of us create the work life we want."
-Gretchen Rubin, author of the #1 bestseller, The Happiness Project
 "The Startup of You" describes how to take the Silicon Valley approach to building a life: start with an idea, and work over your entire career to turn it something remarkable. In the world today, I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed." 
-Jack Dorsey, co-founder of Twitter, co-founder of Square
"This great book shows that entrepreneurship is really about taking control of your life, and you don’t need a big startup to be an entrepreneur – you need personal responsibility and intellectual exploration."
- Penelope Trunk, author, Brazen Careerist

“Silicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout.”
-Marc Andreessen, co-founder Netscape; director at HP, Facebook, and eBay
"A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur ­ not in a particular company ­ but in the most important enterprise of all: one's own life."
-Cory Booker, Mayor of Newark
""The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world."
-Joi Ito, Director, MIT Media Lab

 “Hoffman and Casnocha make a number of astute observations about shifts in the world of work…. As well as explaining network intelligence, or why your contacts’ contacts may be the best source of leads about potential jobs...the book also gives numerous tips—including ones gleaned from the world of online dating—about how best to broker effective relationships.
 -The Economist

“If you are starting a career, it is an excellent book for thinking through the practical issues you will face in branding yourself in what is becoming a more volatile and very different labor market”
-Tyler Cowen, Marginal Revolution.

"The same extraordinary vision and timing that enabled Reid to found LinkedIn is once again on display with his book "the start-up of YOU."  His central thesis, that every individual can benefit from acting as the entrepreneur of their own life and career, has never been more important than it is in today's increasingly globalized, competitive, and networked world." 
-Jeff Weiner, CEO, LinkedIn    
“LinkedIn co-founder Reid Hoffman has pulled off something extraordinary in his book-writing debut. He has challenged a well-worn idea….and replaced it with something better.”
– Fortune

Descrizione del libro

The cofounder of LinkedIn offers a revolutionary new blueprint for thriving in today's fractured world of work

Dettagli prodotto

  • Formato: Formato Kindle
  • Dimensioni file: 1238 KB
  • Lunghezza stampa: 272
  • Editore: Cornerstone Digital (16 febbraio 2012)
  • Venduto da: Amazon Media EU S.à r.l.
  • Lingua: Inglese
  • ISBN-10: 1847940803
  • ISBN-13: 978-1847940803
  • ASIN: B00755MHV8
  • Da testo a voce: Non abilitato
  • X-Ray:
  • Word Wise: Abilitato
  • Screen Reader: Supportato
  • Miglioramenti tipografici: Abilitato
  • Media recensioni: 3.7 su 5 stelle 3 recensioni clienti
  • Posizione nella classifica Bestseller di Amazon: #91.895 a pagamento nel Kindle Store (Visualizza i Top 100 a pagamento nella categoria Kindle Store)
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Recensioni clienti

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Principali recensioni dei clienti

Formato: Formato Kindle Acquisto verificato
ottimo testo! contrariamente a testi eccessivamente ottimistici, qui la prospettiva con cui osservare il futuro offerta è decisamente realistica!
alla base ci deve essere ottimismo, senza però cadere nella vana speranza che le cose vadano sempre bene, e soprattutto che vadano bene senza il ns max impegno!!
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Formato: Formato Kindle Acquisto verificato
The book would be useful of there was some advice more. What I didn't need is telling me how by going to Harvard you already are sure you will have a job. According to the writer to have a job it's essential to have studied with other people who have contacts that will offer you a job. But in this case do I need to read a book called the start-up of you? People who have studied in Harvard probably don't need to read this book. They landed a job already by attending this school having pals who are wealthy enough to offer them this opportunity. My question at this point is if these people are really successfull or just well connected and therefore lucky?
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Formato: Formato Kindle Acquisto verificato
Meno fondamemtale del libro di Carnegie, è tuttavia da leggere. Ci vorrebbe un adattamento alla situazione UE, in quanto gli Usa sono veramente un altro pianeta.
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Le recensioni clienti più utili su (beta) 4.3 su 5 stelle 290 recensioni
225 di 240 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle A book to ignite the entrepreneur within you! 28 febbraio 2012
Di Jack Spain - Pubblicato su
Formato: Copertina rigida Acquisto verificato
"The Start-up of You" by Reid Hoffman (co-founder of LinkedIn) and Ben Casnocha is an excellent book to motivate and inspire you to take charge and accountability of your professional career. The authors intertwine interesting historical references and extensive personal experiences to provide a roadmap to transforming your career.

The book begins with a reality check and reminder that the former paradigms we may have had of the "American Dream" and "traditional career" assumptions have been gradually shattered over the past several decades. The old adage about "ready, aim, fire" has been supplanted with "aim, fire, aim, fire, aim, fire, ..." to survive and sustain our professional careers. The authors state their case that we should define our "assets", "aspirations and values", and the "market realities" of the world we live in to identify your specific competitive advantage as you formulate your professional career.

Reid and Ben also provide dozens of illustrations throughout the book on why so many entrepreneurial businesses launched in the Silicon Valley in California have been success. The professional networking that occurs in that region is likely unsurpassed in any business community throughout the world.

I would recommend "The Start-up of You" to anyone who is at a crossroads in their professional career or any professional who is looking to unleash their entrepreneurial spirit that has been squelched and smothered inside you for far too long.

Disclosure: I was an early adopter and continue to be a fan of the professional networking site, LinkedIn. I found this platform to be an essential professional networking tool in the various businesses I have run over the past decade.
3 di 3 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle prepare for the future, expand your network 21 agosto 2014
Di Peter - Pubblicato su
Formato: Formato Kindle Acquisto verificato
Reid Hoffmann is the cofounder of LinkedIn, and Ben Casnocha is a much in demand public speaker.
When we were in caves we were all self employed entrepreneurs and now we adapt to the challenges of today's professional life, we need to rediscover our entrepreneurial instincts to find the start-up mind-sets and skills-sets needed to adapt to the future.
Like written in The Alliance of the same writers, they state that the traditional career path is gone, and employees have to take action in their own development, and to invest in themselves. They're hired on a performance based, short term contract that's perpetually up for renewal on both sides.
Three puzzle pieces inform your direction and competitive advantage, your assets, your aspirations and values and the market realities.
Plan A is your current work, plan B is new work when it is time to pivot, to change either your goal or your route when plan A isn't working - or a new opportunity arrives, or when the pivot isn't voluntarily - and plan Z is the fallback position.
In my career I always invested in myself, I learned by doing, and took up education in the evening and weekends when I wanted to be a manager, then I earned an MBA and became a senior advisor. Organizational change made me pivot involuntarily and bankruptcy of my next employer due to the financial crises, brought my plans to a temporary hold. I'm back to square one redesigning my competitive advantage and aspirations against today's market realities.
I started a personal blog and began developing a public reputation and public e-portfolio of work that's not tied to my former employers.
The one thing I hardly did, was to build a professional network to help me navigate the world, as a solo game player I loose out to the team. I will need the help and support of others to accelerate my career, or I my case getting it back on steam. Research shows that "weak ties", people you don't see or speak to very much, may have information you don't have access to, and therefore the breadth and reach of your network is also valuable to you. In today's world it's all about the second- and third-degree connections.
Reid explains the sense behind his LinkedIn, easy to connect, easy to find someone or have yourself introduced just one or two steps away, join groups of interest, but beware of the etiquette. Give before asking, try to add value with information or be interested in the person behind the contact, keep in touch - with birthdays, job celebrations, updates, likes and comments - if they have something to give back they think of their most recent contacts. Look for quality contacts, meet-up with friends of friends, and serendipitous events can lead to opportunities that can excel your career.
Accurately assess the level of risk both personal and situational like entrepreneurs do on a daily basis. I wasn't prepared after seventeen years in a steady job, to get the pink slip, and five years later again up against a volatile market that had changed dramatically, but I will survive. If it doesn't end up in my favor then I go to plan B with plan Z as fallback. For me the risks are not so high, I have no spouse, children or a mortgage, yet with some money in the bank, I can say yes to many opportunities, and expand my network.
My next step is to expand my network.
3 di 3 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle Recent Grads/ Young Professionals- This is a Must Read 15 luglio 2014
Di Sanat Sethi - Pubblicato su
Formato: Formato Kindle Acquisto verificato
This book's greatest strength is its ability to balance it's level strategy talk about careers while providing tactics you can quickly implement. The basic thesis is that individuals need to view their careers as a start-up, and apply the same principles that make startups successful to their careers. There are discussions about several important topics, how to build a powerful network, how to make major career decisions and how to balance your interests and passions with market realities. I like that case studies focus on both individuals and startups, because it allows for both obvious, express lessons and subtle, implicit ones too.

This is a must read for anyone in their 20s looking to leave their dent in the universe (to borrow from the late and great Steve Jobs). It forces you to think about the world you live in, and offers actionable advice you can quickly take.

By the way, you can find the official Executive Summary here:
1 di 1 persone hanno trovato utile la seguente recensione
Di Ivory Dorsey - Pubblicato su
Formato: Copertina rigida Acquisto verificato
If this book does not wake the weary from slumber, I don't know what will. It is designed to shape the thinking of those engaged in what has shaped up to be a race in the workplace without a finish line. The prevailing quote is this:"IF YOU FAIL TO ADAPT; NO ONE IS GOING TO CATCH YOU WHEN YOU FALL
“The labor market in which we all work has been permanently altered. Forget what you thought you knew about the world of work. The rules have changed. “Ready aim, fire” has been replaced by “Aim, fire, aim, fire, aim, fire.” With change, come new opportunities as well as challenges. What is required is a new entrepreneurial mind-set…if you want to seize the new opportunities and meet the challenges of today’ fractured career landscape, you need to think and act like you are running a startup: your career…The world is changing. The amount of time you spend at any one job is shrinking. This means you need to be adapting all of the time….If you fail to adapt, no one is going to catch you when you fall.”~~ Reid Hoffman & Ben Casnocha-
1 di 1 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle How to run your career like a startup 17 novembre 2013
Di Jeremey Donovan - Pubblicato su
Formato: Copertina rigida Acquisto verificato
While this book says the same thing as a million books on professional success and the same thing as another million books on entrepreneurship, I'm giving the combination 5-stars since it is a fun and useful read with a few new frameworks (such as Plan ABZ). Here is the gist of the book:

1. (Problem) The macro forces of globalization and technology means you can not rely on your employer for a lifetime of employment and learning.

2. (Solution) Given this new reality, you need to run your career like a startup runs its business.

3. (How) Here is how to act like a startup:
a. Never rest on your laurels or give up - hustle (but don't be a hustler) and persevere
b. Pay attention to your competition, striving to own a niche they cannot or do not serve
c. Have a permanent beta mindset: Pursue opportunities by taking intelligent and bold risk (have a Plan A that you specialize in, always be experimenting with Plan B to pivot if desirable with the knowledge that you can always fall back on the safe Plan Z)
d. Build a broad and deep network from which you can collect and synthesize information. Especially build relationships that expose you to different worlds. Share proactively.
e. Have well-planned, prioritized goals AND be flexible
f. Spend time on an ongoing basis figuring out what customers value and pay attention to WHY things are working or not working the world around you
g. Work in markets with natural momentum
h. Join or start groups of high-quality individuals with shared values
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