Strategic Case Analysis (Second edition, revised in 2016) demonstrates how to solve business strategy / strategic marketing / product strategy cases in a structured manner as "Socratic Dialogues." All cases in the "Solved Cases" chapter use the Socratic dialogue approach between the interviewer / client and the interviewee / consultant. These dialogues reach the length and breadth required to build rapport with the interviewer, unearth the data needed to be gathered prior to solving the case by applying a judicious mix of common sense and various strategy frameworks outlined in the book, and provide a thoroughly detailed solution / summary by the interviewee / consultant towards the end of the case.
Business owners as interviewers can leverage the solved cases based on real-life business experience of the author. Relational Contracts, Double Marginalization, and Pareto Negotiation Frontier Heuristic can be of practical use to individuals and businesses alike in negotiations; these are covered in the chapter titled Advanced Strategy Frameworks.
A comprehensive set of basic frameworks, advanced frameworks, and business concepts make this book an attractive reference for students at top Universities and top Business Schools who aspire for marketing / management consulting careers as well as for business owners who need to hire the best from the current crop of students graduating in 2016 / 2017. Originally written to guide college and MBA students on how to find coveted jobs by mastering the CASE INTERVIEW, the book has grown to be of interest to business owners, marketing and finance practitioners, and ex-corporate employees looking for a second career as management consultants.
The book covers the following:
Business Concepts: Integrative and Distributive Bargaining, Forward and Backward Integration, Principal-Agent Problem are three of the 33 concepts outlined in the first edition. The second edition has additional business concepts meaningful for job seekers globally for the second half of the current decade (2010 - 2020).
Strategy Frameworks: Frameworks like the 4 P's, the 5 C's, and the Porter Five Forces are provided and used as tools by the interviewee in cracking business problems using the interviewer-interviewee dialog as the format for 10 business cases. PLC (Product Life Cycle) included as a basic framework is for those interested product marketing and product management jobs in hi-tech and biotech firms. The Ansoff Matrix has been expanded via additional diagrams in this second e-book edition.
Advanced Business Frameworks: Relational Contracts, Double Marginalization, Pareto Negotiation Frontier are three of the many frameworks covered only in this book on marketing and strategy, as per one of the early readers.
Game Theory: Negotiating your pay package via repeated games (Game Theory) achieved via multiple rounds of negotiation can earn you significantly higher pay, higher revenue for your products and solutions from your existing customers, etc. Game Theory has been expanded as a new chapter in the Second Edition.
Practice Cases and Brain-Teasers: Practice cases are additional business cases asked by top consulting firms in interview settings. Brainteasers are frequently asked to quickly weed out unfit candidates by firms; a couple of brainteasers have been solved in the second edition.
Appendix A now contains the ancient McKinsey 7-S framework for purposes of documentation.
Appendix B, added to the second edition, is intended to serve as a primer on Integral Calculus for readers interested in learning how the "Integral" of a PLC or "normal statistical" curve is a "S-Curve."
S-Curves and other "Technology Strategy" frameworks are dealt with in more detail in a book titled "Technology Strategy" by Sam Mishra.
Silicon Valley based technology entrepreneur Sam Mishra was educated at Indian Institute of Technology (IIT) and earned his MBA from Massachusetts Institute of Technology (MIT) Sloan School of Management. He is the author of Strategic Case Analysis and Technology Strategy. Strategic Case Analysis: Business Concepts, Strategy Frameworks, and Solved Business Cases as Socratic Dialogues (ISBN 978-0-9798354-0-7) came out in 2007 as a paperback and has never gone out of print, being a popular CASE INTERVIEW book amongst MBA students to bag coveted consulting and marketing jobs. Strategic Case Analysis assists job seekers to ask deep questions that matter in terms of unearthing business problems during job interviews using the Socratic style of questioning back the interviewer, be she a consultant in McKinsey or the CEO of a start-up. That is the intelligent approach to solve case interviews in business settings, and frameworks like the 4 P's and the 5 C's of marketing or the Porter Five forces are only tools which should aid the interviewee in that quest. More than that, though, the book outlines practical business concepts like relational contracts, double marginalization, pareto negotioation frontier, etc. These, coupled with basic strategy frameworks such as the Ansoff Matrix, SWOT, and STP (segmenting, targeting, positioning) detailed in the book give power to small business owners and mid-level managers alike in solving their day to day business problems; giving meaning to the mantra that while 9 to 5 jobs are for those that seek only that, those who aspire to be 24 by 7 entrepreneurs need to be aware of NPV and CAPM along with concepts like integrative bargaining and forward integration. Strategic Case Analysis has eleven solved business cases and multiple brainteasers, along with standard case interview questions which you can ask as an interviewer and which you should solve as an interviewee, once you buy the book. Since Strategic Case Analysis, Mishra has published Technology Strategy as an eBook. Technology Strategy: Profitability Frameworks with Applications for Marketers, Innovators, and Entrepreneurs (ISBN 978-0-9798354-2-1) is for entrepreneurs who need a foothold in the hypercompetitive TECH business. Mishra teaches a graduate level three credit course titled Technology Strategy to MBA students in Sawyer Business School, Suffolk University, Boston.