"Finally there is a practical book on strategic design. . . . The content comes from the best possible mix of leading academics and seasoned practitioners, who not only have the advanced experience, but also the talent to clearly communicate about these matters"
-Cees de Bont, Dean of School of Design, Hong Kong Polytechnic University
Dalla seconda/terza di copertina
Strategic design is a growing professional field. Strategic designers are more and more often called to use their principles, tools and methods to infl uence the innovation strategy of the companies they work with. This extended role requires designers to be able to balance human centeredness with technical feasibility and business viability in their projects. This book illustrates eight strategic design practices that can enable designers to achieve this balance: envisioning, inspiring, simplifying, structuring, aligning, translating, embracing and educating. These practices are organized in four parts, each representing a key stage or aspect of a strategic design project. Part I (Setting the objectives of a strategic design project) , Part II (Configuring a strategic design project) and Part IV (Embedding a strategic design project) represent the sequential stages of a strategic design project, while Part III (Orchestrating as strategic design project) describes the ongoing, fundamental activity of a strategic designer as a facilitator. Every chapter contains a set of tools and methods that we believe will prepare designers to infl uence strategic decision making and balance desirability, feasibility and viability, and real-world cases that illustrate how the tools and methods can work in practice .
Visualizza tutta la Descrizione prodotto