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Technology Strategy: Profitability Frameworks with Applications for Innovators, Marketers, and Entrepreneurs (English Edition) di [Mishra, Sam]
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Technology Strategy: Profitability Frameworks with Applications for Innovators, Marketers, and Entrepreneurs (English Edition) Formato Kindle


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Lunghezza: 158 pagine Word Wise: Abilitato Miglioramenti tipografici: Abilitato
Scorri Pagina: Abilitato Lingua: Inglese

Descrizione prodotto

Sinossi

Technology Strategy covers a vast range of business strategy frameworks and applies them for the benefit of Innovators and Inventors, Product Strategists and Marketers, and Entrepreneurs. High-tech and biotech examples / applications from the author's real life experience are provided at appropriate places.

"S-Curves" from the Advanced Strategy Frameworks Chapter in Strategic Case Analysis (ISBN-13: 978-0-9798354-0-7) by the same author were touched upon as a dialogue between Scott McNealy, Founder of Sun Microsystems (now Oracle) and the author. In Technology Strategy, the S-Curves and "Technology Disruption" framework is discussed in more detail. Other frameworks covered in the book include "Architectural Innovation," Design / Marketing "Push" vs. Technology / Product "Pull," NPI (New Product Introduction) vs. New Markets, Technology "Invasions" via Disruptions, Platforms and Standards Wars, Products vs. Platforms, "Productizing" Services and "Servicizing" Products, Product vs. Process vs. Platform vs. Service Innovations, "Dominant Designs and Technology Cycles," Technology "Paradigms" and "Trajectories," Technology "Diffusion," Patents and IP (Intellectual Property) Protection vs. Sales and Speed of Execution, etc.

Examples from Silicon Valley and the Biotech Industry are provided to demonstrate the application of complex frameworks. Many of these frameworks and their applications to solve business cases have been taught to MBA and JD students in Sawyer Business School by the author in intense format as a three credit course titled "Technology Strategy."

Entrepreneurs serious about scaling a business will find enough food for thought in these pages. Product Managers and Marketers in established corporations ranging from high-tech and drug manufacturing to services to health-care will benefit. IT (Information Technology) professionals will get informed on business concepts like pricing to gain market power in the specific distribution channel, architecting a platform / ecosystem as opposed to building a killer app and taking a year to do it, etc. In the era of open sourcing and crowd sourcing, innovators and inventors looking for commercialization ideas will find ideas for business models that are profitable. MBA students will bag better jobs by mastering the concepts and frameworks in the high-tech, biotech / big pharma / healthcare, and clean-tech industries.

About the Author: Sam Mishra is a Silicon Valley based entrepreneur. Mishra holds an MBA from the MIT Sloan School and the B.Tech. (Honours) Degree from IIT, Kharagpur. Mishra is also an Adjunct Faculty attached to the Department of Strategy and International Business in Sawyer B-School, Suffolk University, Boston.


Dettagli prodotto

  • Formato: Formato Kindle
  • Dimensioni file: 2299 KB
  • Lunghezza stampa: 158
  • Editore: franteractive.net; 1 edizione (10 gennaio 2014)
  • Venduto da: Amazon Media EU S.à r.l.
  • Lingua: Inglese
  • ASIN: B00GENAE08
  • Da testo a voce: Abilitato
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  • Word Wise: Abilitato
  • Screen Reader: Supportato
  • Miglioramenti tipografici: Abilitato
  • Media recensioni: Recensisci per primo questo articolo
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