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We All Need Heroes: Stories of the Brave and Foolish (Inglese) Copertina flessibile – 8 dic 2012

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Descrizione prodotto


Simon Zingerman is a newly graduated graphic design student from Stockholm, Sweden. His first book We All Need Heroes is the quite astonishing result of his thesis for his last year studying Media Design at Luleå University of Technology. As school finished Simon started up his own business Skyborn Works, with strong intention to finish and self-publish the book as his very first professional project. Although he spent many months writing this book Simon chooses not to label himself as an author. In his own words: “I’m simply a young and hungry entrepreneur retelling stories in a fun and exciting way, hoping that the result of my hard work in putting it all together will convert the sceptical into believers, make heroes out of cowards and turn dull entrepreneurs and directors into trendsetters”. Simon is a graphic designer at heart and writing and designing this book has been a great learning process for him. Follow the unstoppable creative force at:

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0 di 2 persone hanno trovato utile la seguente recensione
1.0 su 5 stelle Poorly written; a few offensive comments. 10 novembre 2013
Di MCV - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
Full of typos, bad grammar, and the occasional insulting slur, including noting that something seems "retarded." But what it DOES do is teach us that if you market it well enough, you can probably make a buck.
1 di 1 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle Guerilla surprise! 8 luglio 2013
Di Dimitris Hall - Pubblicato su
Formato: Copertina flessibile
One day, maybe a month or so ago, Simon Zingerman contacted me on Goodreads and asked me to review a .pdf edition of his new book in exchange for a paperback copy of it. I had a look at it and it seemed interesting so I accepted.

In hindsight, his sending the book to me for free was a purposeful move: We All Need Heroes is basically a very optimistic collection of around 120 stories of people who made it or became famous either through extreme luck, fantastic ideas, dedication to their beliefs or pure, simple "stupidity" (quoting because their supposed stupidity ultimately worked to their advantage). Some of these accounts are exactly about how you can create buzz about your work in the very same "guerilla" way the author contacted me and many other users of Goodreads also. Apart from that, the stories themselves were in general quite interesting and my picks -the ones I felt could be significant for me personally- made up a good chunk of the book. That said, I can see how the next time I read it my favourites will have changed along with me, just like Simon Zingerman predicts -and even hopes- will happen in his introduction to the book.

The work unfortunately has its little problems. I didn't particularly care for the "happy ending", "risky/illegal", "disturbed/crazy" etc. 0-100% statistics at the bottom of every story. By what standard is one story a 50% and another an 80%? The assessment would make sense if there was a "Top 10 happiest endings" chart at the end of the book or something similar, but there was nothing of the sort. After the first few pages, I started hungrily devouring one story after another, skipping these gauges entirely. The keywords under the title of each story were met with the same fate. Zingerman's graphic design touches seem to have worked well in many aspects but not so much in others.

But I won't be too critical of the details. This book has given me food for thought and inspiration and I will be sure to read it again, this time taking notes.
1 di 1 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle We All Need Heroes 15 giugno 2013
Di MitchellTR - Pubblicato su
Formato: Copertina flessibile
We All Need Heroes might be best described as an independent book project under the ongoing coordination of Simon Zingerman. The resulting product is a compilation of stories everyone should know about, in addition to a helping of social and philosophical commentary by the author. While the book itself might fit into categories most closely associated with well-known titles like Good to Great, Tipping Point, and Freakonomics (with a hint of Chicken Soup?), I believe We All Need Heroes strayed enough from the established formulas to have its own voice.

If you do any amount of browsing news outlets, surfing blogs, etc., you will have heard some of these stories before. I was a little concerned when the big opener was about the man that inspired Tom Hanks' role in The Terminal, but I was drawn right back in when I learned new details about the man's time in the airport and how he ended up since the time portrayed in the film. I have no idea how some of the stories flew under my radar (Real human echolocation?!? That's just like Daredevil son!) The ultimate goal of the book is to get you used to distilling the things that really stand out in the world, extracting the special ingredients, and applying them to whatever journey you're on.

What really stands out to me about this book is the experimentation in its presentation. From the QR Code method of updated content delivery to the stat breakdowns after each story, not everything the author tries necessarily works (after a few stories I'll admit I was skipping the stats completely), but I admired that he was trying new things. The ideas presented are usually strong ones, even where they're not delivered perfectly. I'd personally love to see a dedicated editor working with this book and the note up front apologizing for any grammatical errors removed. All in all I like Zingerman's vision and style. All his work is missing is a little polish.

Overall I really like the idea behind a book like this. Not every detail was on target and there might be a few kinks to work out. I still feel there's a lot of room in the world for books from younger and newer professionals who have something to say before they've been pulled out of the game for years to write and give presentations. Zingerman is definitely relevant and I'll happily tune in to see what's next.
1 di 1 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle Original and Inspiring 23 luglio 2013
Di Tashan - Pubblicato su
Formato: Copertina flessibile
This book is a collection of stories that show how little acts and thoughts from the ordinary men in their ordinary life can end with big effects around.

I thoroughly enjoyed some of the stories in this book; they were definitely inspiring and nice to read. There was a lot of originality and fun in most of them and it opened my mind to various things.
Some of the stories, i previously knew already (which made me feel more connected to the book) but not enough to bore me, the perfect balance.

This concept of compilation of little stories is just great, it's easy and quick to read with the author going straight to the point. I wouldn't mind reading a volume 2 in the same kind.

Putting aside the stories, i fully appreciated the "possible moral" section since it allowed us -as readers- to have some kind of interaction with the author; it also put the stories in contemporary perspectives. The other section with the "rating" of each story was amusing and accurate.

One thing that put me off : the lack of diversity. I would have liked to see more stories about woman, others countries and a larger range of domains explored.

In short, i find the concept of this book amazing. Especially since its main goal is to make you realize how extraordinary things can happen to any of us, and that you have the capacity to make anything turns in your favour with a bit of foolhardiness and originality.
1 di 1 persone hanno trovato utile la seguente recensione
4.0 su 5 stelle Some heroes and some just plain good stories 18 giugno 2013
Di James A. Razinha - Pubblicato su
Formato: Copertina flessibile
I wouldn't normally read a book about "heroes", but the author found me on Goodreads and asked for comments.

We All Need Heroes is a collection of mostly feel-good anecdotes on the normal and odd things at work in the world; stories about people who make a difference, who invent things that make a difference, companies who do things that have an impact. Overall, it's an easy read, as Zingerman has packaged his stories in two page vignettes. With each, he tells the back story, offers a possible moral, has a box of fun statistics on the entertainment / intlelligence/ riskiness/etc. value (his subjective assessment fior now) of the story and lists three associated search terms for the reader to jump off and find his/her threads to pull. A fair portion of the book relates Swedish and other Scandinavian stories likely unfamiliar to reader on this side of the pond, but that shouldn't be a surprise when one looks into the author's background. Americans could do with a little shift in world-view. The book might fare well on the bestseller list...or might not...those lists are fickle.

I liked the format. I like that many of the stories were new to me (I was already familiar with several). I didn't spend a lot of time contemplating the possible morals, but did mark a few pages (mostly book references) to follow up on. Best wishes to Zingerman for a successful deployment of this book and I hope he'll let me know when the next volume comes out.

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