To understand the obvious (and the invisible) connections, to show various projects from their final result going backward all the way to the "making of", the "behind the scenes".
In our world design is a commodity: to observe the transformation of the discipline, to understand the reasons and the tacit rules, focusing on the most relevant "how" related to this fascinating theme.
This book can be intended as an introduction to contemporary design interpreted upon its multiple layers of meaning. To show to the reader how this informal galaxy works, when "design" and its "fancy object" status to infiltrate every possible area of our everyday life. What are the most relevant transformations (from product to all kind of service-based system), and why these transformation happened and are happening.