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Writing That Works, 3e: How to Communicate Effectively in Business di [Roman, Kenneth, Raphaelson, Joel]
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Writing That Works, 3e: How to Communicate Effectively in Business 3rd revised , Formato Kindle

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Descrizione prodotto


Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:

  • Presentations that move ideas and action
  • Memos and letters that get things done
  • Plans and reports that make things happen
  • Fund-raising and sales letters that produce results
  • Resumes and letters that lead to interviews
  • Speeches that make a point


Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.

Dettagli prodotto

  • Formato: Formato Kindle
  • Dimensioni file: 352 KB
  • Lunghezza stampa: 210
  • Numeri di pagina fonte ISBN: 0060956437
  • Editore: Collins Reference; 3rd revised edizione (31 agosto 2010)
  • Venduto da: Amazon Media EU S.à r.l.
  • Lingua: Inglese
  • ASIN: B0040GJDSA
  • Da testo a voce: Abilitato
  • X-Ray:
  • Word Wise: Abilitato
  • Miglioramenti tipografici: Non abilitato
  • Media recensioni: Recensisci per primo questo articolo
  • Posizione nella classifica Bestseller di Amazon: #90.664 a pagamento nel Kindle Store (Visualizza i Top 100 a pagamento nella categoria Kindle Store)
  • Hai trovato questo prodotto a un prezzo più basso?

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Le recensioni clienti più utili su (beta) (Potrebbero essere presenti recensioni del programma "Early Reviewer Rewards") 4.3 su 5 stelle 110 recensioni
1 di 1 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle Great reference material 23 febbraio 2016
Di rob - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
I will keep this handy at the office. It is filled with everyday examples, is clearly written and is well organized. I'm more of a technical guy and every day writing is involved with something: emails, performance reviews, letters to vendors, memorandums, training guides, and I will soon use this book to update my resume and cover letter templates.
4 di 4 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle Must Read for New Professionals 3 gennaio 2014
Di Prasanna Chandrasekhar - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
I'm an engineer so I struggle with writing well and effectively. This book was an immense help in helping me understand not only what I was doing wrong, but how to write to a specific audience.

As somebody in the sciences, I can personally attest that there are LOTS of people who don't know how to write. Not only are they bad at it, they don't ever take the time to learn - mainly because they don't think its important.

Clearly communicating to your boss and your peers is an immense help in the sciences and I would highly recommend this book as a great intro to somebody looking to improve their writing and style.
15 di 16 persone hanno trovato utile la seguente recensione
5.0 su 5 stelle Awesome. 30 giugno 2013
Di SeanPen - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
I am wordy, because I think it makes me sound smarter. This book tells me to get to the point and stop wasting the readers time. This book is a wonderful resource for anyone who struggles to write effectively in business whether its emails, notes, or on cocktail napkins.
5.0 su 5 stelle Must read! A modern day classic! 12 novembre 2013
Di Shopaholic - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
Must have book along with The Elements of Style in my opinion. The key point of this book or similar ones is so that people will start to acknowledge the importance of being able to communicate through e-mail effectively.

As someone who deals with e-mails 24/7 across different parts of the world in a top tech company, effective e-mailing is the key to getting work done in a timely manner. The biggest thing everyone is failing to notice but always gets frustrated is when others sending in an incomplete e-mail or brain fart! I get it, we all super busy, gets tired in different times of the day, or want to demonstrate our sophistication... but seriously, the objective is to get s*&^ done, so please take that extra 10-20 seconds before hitting the send icon!

Please recommend this to your fellow employees, managers, co-workers, families and friends, so that everyone will stop sending in e-mails like: "ignore the last message", "here is the attachment", "what i really mean" and the worst cc'ed everyone in the conversation.....

Who on earth is going to read and communicate effectively with 500+ emails a day!? And you still wondering why people don't answer your e-mails?

hope my redundancy in laying out the importance of e-mailing will get your attention :)
5.0 su 5 stelle Great books to give to new analysts to help them improve business writing skills 24 maggio 2017
Di Snegurochka - Pubblicato su
Formato: Copertina flessibile Acquisto verificato
Love this book. I have given this book to many of my valuation associates to improve their business writing skills.
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